Eyes Wide Shut: A Story for Leaders

“Its your turn” accompanied by a rib-breaking jab to my side proved to be a sure antidote to any further sleep and left me in no doubt that to protest would be about as successful as Custer’s last stand. Arising from the fog of coma-like slumber when all the sane world is sleeping is never easy but doing so was aided by the knowledge that unless rapid progress in this direction was made, further collateral damage could be expected. As my mind and body desperately tried to find each other I locked onto the source of this intrusion into my sleep: Keegan’s cries of “Daddy, Daddy” were unmistakable as they were persistent. As I made my way to his room I wondered just how to ensure that in the future night calls could be rewired to “Mommy, Mommy” and “Daddy, Daddy” reserved for daylight saving only. Programming this kind of software into kids could make me a hero, a rich hero to millions of fathers all around the world I thought to myself; I would become a legend amongst men. Arrival at my destination curtailed any further development in this line of thought but I did undertake to return to this potentially ingenious plan.

“Daddy, there’s a lion in my room” was what I was greeted with as I popped my head around the door and instantly I understood why it was me that had been called to duty. Lion-tamer, Superdad, a life-threatening situation that required only the bravest of the brave…a job for Dad! A exhaustive search ensued, one that I might add Keegan watched wide-eyed from the safety of his bed interrupted only by him offering some suggestions that had me looking in places that no self-respecting man-eater would choose to hide – a pencil case for one.

Eventually, the search concluded I submitted my report: no lion, to a clearly doubtful client and turned to leave the room and return to the sleep that I had left there. It was as I turned off the light that I heard Keegan mutter to himself, “Of course there is a lion here, I see him every time I close my eyes”

Seeing what others see when they close their eyes is something leaders who know how to inspire vision and nurture dreamers need to be able to do.

Organizations need the dreamers, the fringe thinkers, the people who see things others don’t. It is often the case that these people are not an easy fit in organizations and one is tempted to wish life without them. Ricardo Semler in his book Maverick writes that every company should be paying someone to be looking out the window. To be taking in the big picture, to be surveying the landscape, to be dreaming as to what could be. Often leaders are under pressure to be this person, the person with their eyes wide shut. However this isn’t necessarily the best place for leaders but you do need to ensure someone is doing this and when their report is given and the lion spotted, the leader needs to be the one who declares loudly and clearly, “well why not!”

Such leaders are often known as visionaries.

Why do corporates act like machines when dealing with clients?

I am a big fan of Lucy Kellaway, a Financial Times journalist who is on a mission to expose and expunge the stupid and idiotic practices of the corporate world. Having been doing it for many years, she now has many eyes and ears around the UK, and is constantly sent excruciating examples that she writes about in her regular FT column.

In one of her most recent columns, she talks about Deloitte UK’s staff calendar, which has instructions to staff to make connections with their customers. There is nothing wrong with this, of course, but as Lucy points out, the methods and messages in the calendar are completely confused and confusing. The imagery is all wrong, the instructions seem forced and false, and the result will probably be a very artificial connection between Deloitte staff and their clients. Good intentions, but mangled by a corporate machine.

You can read Lucy’s column online here, or an extract below:

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Facebook killers?

Today, the UK press is full of headlines about Peter Chapman, the rapist and murderer sentenced yesterday to 35 years in jail. He has been labelled the ‘Facebook Murderer’ – and that really irritates me.

He connected with unsuspecting young women through Facebook, wooing them and trying to lure them into face to face meetings with him. But he also used email and text messages to do the same thing.

The victim he has been jailed for killing was 17 year old Ashleigh Hall. She thought he was a teenager, and on the fateful night of her murder, she believed she was receiving text messages from a teenage friend who told her ‘his father’ was coming to pick her up. That ‘father’ was Chapman himself.

So, why have the press not labelled him the SMS killer?

Then, on the train home, I was flipping through The Evening Standard and saw a story about Paul Bristol, a 24 year old who had been in the Caribbean when his London-based girlfriend announced she was dumping him – by way of Facebook. He flew back to London and stabbed her 20 times until she died. The headline of his story also shouted “Facebook” and “killer” in the same bold type. Do the journalists and headline writers really think Facebook is the problem here?

The media has real issues with social media. Is this victimisation of Facebook because the media has seem deep seated antagonism towards social media and blogging and all things digital that are undermining and destroying their industry? Or is it just lazy journalism and sensationalistic reporting?

Either way, it winds me up. Big time.

Savvy Leadership: Leading in the Connection Economy

Challenged recently to ‘frame’ a leadership development process has led me to set out the following offering. Having had the opportunity to participate in several international leadership formation programmes I am, for the most part, left with a disquiet that is hard to articulate.

For one thing much of leadership formation is seen as a progamme rather than a process. Now, some might howl indignantly at this accusation and accuse me of splitting hairs or just playing with words. Perhaps they are right but let me give you an example of what I am getting at and you can make-up your own mind.

The ‘progamme mentality’ drives towards an end result. ‘Complete the programme and you have a leader’ is basically how it goes. Not too dissimilar I might add to a recipe which instructs the user to simply add some water, shake well and presto…you have the finished product.  Most programmes end with some or other certificate just to prove the point. As a consequence of this programme-obsessive approach is a surplus of leadership formation programmes but a dearth of leaders equipped to lead in an unforgiving and bewilderingly complex world. One of the more tangible outcomes of this approach is leaders who understand leadership as a qualification and a position rather than a process and about character. It has tended to produced a generation of leaders who emerge from such programmes with only answers and tragically few questions; leaders who now ‘know how to lead’ rather than inquiring leaders who realize that they are only at the beginning of the process in what will be a life-long pursuit.

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Why Gen Y isn’t buying from you

I was recently sent this extract from an article entitled: “Why Generation Y isn’t buying your products”. I think it was originally published in the “Retail Customer Experience” magazine.

It is a reasonably good insights into how we need to be thinking if we want to connect with a different generation of young people, especially in middle class suburban areas. It’s not true for everyone, everywhere, but it is something that might get your marketing team into a good conversation.

As a 23-year-old consumer, I can tell you this: my attention is short, my demands are great and my purchases are diverse. I live in a day and age where social media apps, slogan tees and even Nike sneakers can be customized to fit my lifestyle.

I represent Generation Y, or Millennials as we are often called. While we may seem fickle, limited and spoiled to most retail professionals, we’re quite the contrary. Our lifestyle and shopping habits will determine the sales revenue of the retail industry, affecting everyone from big-box retailers to mom-and-pop stores, for the next 15 years. We are responsible for the return of our nation’s thriving economy.

To put it bluntly, if you’re uncomfortable with marketing to Generation Y, or refuse to understand our unique demographic, your store will not see 2020. To understand Generation Y is to overcome many obstacles in the retail industry.

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New climate change research verifies human causes

Since the so-called “Climate-gate scandal” that erupted just before the Copenhagen conference last year, journalists and those denying human causes for climate change have felt quite good about themselves – as if the “Climate-gate scandal” had vindicated their position. If you don’t believe that there is a link between human activity and climate change, then before you read further, just ask yourself this: “what was the essence of the climate-gate scandal?” I have found that most people don’t know. (The answer, by the way, has very little to do with actual data on climate change).

But the issue underlying “Climate-gate” happened in 2007. Science hasn’t stopped since then. Now a new series of studies has been released, showing even more evidence of the role of human activity in global warming and climate change. The New Scientist has just released a nice list of these bits of research. You can see them here, or an extract below.

Climate change deniers are going to wake up one day and be very embarrassed. They’re like those who denied links between cancer and cigarette smoking. And they’re similraly being well manipulated by big corporate money (why did the Climate-gate scandal only come out weeks before the Copenhagen conference?).

The evidence continues to mount… We must change the way we live on this planet.

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Twitter 10 Billion – quality not quantity

In the last few hours the 10 billionth tweet was tweeted on Twitter. As one would imagine there was all kinds of hype and excitement, as Tweeps with the necesary skills attempted to predict the time it would happen, and I imagine even be ‘the one’?

My last tweet was 9999989724. Wild. Will be at 10 billion by next tweet. – @Scobleizer

… and then seconds later….

Yup, already hit 10 billion. My last tweet was 10000011727 so now we can get on with real news. – @Scobleizer

This morning when I woke up it was all over, and followed:

Twitter reaches 10 billion tweets. (2 artcles)http://bit.ly/cApU1O http://bit.ly/a7KKcD – @MelanieMinnaar

…. to find who the Tweep was and what they Tweeted?

I’ll save you the pain of going along there yourself. Drumroll, the 10 billionth tweet on Twitter….. was a protected user, so the identity of the person is not known, and secondly because of that, nobody knows what they tweeted.

A complete let down. I’m not sure what I was expecting, but it felt like it should have been one of those moments. In hindsight I realise my expectations were way off the mark.

Here’s what it’s taught me….. Twitter is not about quantity. It’s all about quality. The 10 billiont tweet was a let-down because the quality was terrible. It also doesn’t matter how many people follow you, or how many you follow, if the quality is bad, the entire experience is bad.

Keith Coats, a colleague of mine, often quotes a mentor of his… “Worry not the size of the stage on which you will be called to perform, worry that you have something to say!”

Nuf Sed

When social media grows up… it will change everything

Download a copy of this article in PDF format – right click here. The contents of this article can be presented as a keynote or a workshop for your team. Contact our UK or South African offices to find out how.

Twitter recently hosted it’s billionth Tweet and Facebook had over 500 million users by the end of 2009, continuing its trend of doubling every nine months or so. It is difficult to continue to argue that social media is nothing more than a fad, and an increasing number of companies are starting to make use of these technologies.

But most of these companies are merely using social networks as a means to communicate (mainly with customers, but sometimes with staff as well) or to market their products and services. These are simple – and obvious – applications, and soon you’ll just be another voice in cacophony of online noise. Unfortunately, most “social media experts” focus only on these aspects of online social networking, and are overhyping the benefits and underemphasising the cultural shifts required for companies to truly benefit. They are missing a really important trend with huge implications for every organisation in every industry and sector.

The reason that social media has taken off so quickly is that it is more than a fad. It is, in fact, merely the technological expression of a values shift that has been taking place for a number of years. It will therefore be a shaping force in the world over the next decade. It might not be the answer to all your problems as many social media pundits are predicting. But it will definitely change everything, and more and more companies are starting to see the benefits it offers. A revolution awaits us.

You can hardly turn on a TV news channel or read a business magazine these days without being overwhelmed by requests to “follow my tweets”, “check out our blog” or “send us your videos”. Social media has gone mainstream. But most business users and organisations are treating it like a gimmick, and only gaining a fraction of the value they could. If they understood the true nature of what is happening, they’d know that social media is merely an expression of a deeper trend that has the potential to change everything. And they’d realise that the first companies to grasp this will have the opportunity to gain phenomenal competitive advantage in their industry. In fact, some companies have already started to do so.

Social Media 101

If you’ve missed this trend and are not sure what I’m talking about, here’s a quick primer: social media are the tools you can use to do social networking on the Internet. This involves connecting with other people, and sharing information with them digitally (yes, it’s just networking and connecting with others online). The most used tools are:

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Managing Today’s Younger People

Management in today’s organisational environment is no easy endeavor. The number of new elements that need to be negotiated and integrated in order to develop an effective management style are numerous as they are unchartered. The environment in which we work has shifted dramatically in the past 10 years. Business ‘how-to’ books are barely keeping pace as fresh challenges surface and new thinking emerges around how to survive and thrive as a manager.

Because of my business focus within TomorrowToday, I often encounter baby-boomer managers struggling to adapt to and accept the increasingly larger number of Generation X (and smattering of Generation Y) found within the workforce. Mostly it’s the vast difference in world view and value system that’s causing the angst. Boomers have done a fantastic job managing boomers. They’ve created systems, processes, management styles, reward philosophies, motivation programmes, etc that have resulted in tremendous growth and increased efficiency. As this younger group have entered the work force, they’re simply not responding and engaging in ways that Boomers have become accustomed to.

A large part of my work is assisting both of these groups (Boomers and Gen X) to appreciate their own and each other’s world views, as together we navigate this New World of Work. It’s key for all parties NOT to adopt a ‘wrong/right’ filter in this debate. Attempting to place a wrong/right label on either group just escalates the tension and ultimately never finds a resolution. I’ve found it far more helpful to frame this engagement as a ‘war of two wisdoms’. Baby-Boomer wisdom has got us here, and Gen X wisdom will take us forward. Because the ‘gap’ between these two generations is, at times fairly large, it’s critical that these two wisdoms are intentionally integrated into each other in order to avoid simply letting ‘nature’ take its course, as we wait for the younger lions to force the older lions out of the pride. This scenario, in my mind, will leave much destruction and wasted time and energy in its wake. … Continue Reading

Presenting TomorrowTraining

If you have been following Keith, Barrie, Graeme and Dean’s informative, intriguing, interesting and investigative antics via ezine over the past while, you are no doubt becoming familiar with what the New World of Work implies. You have probably been introduced to some of the challenges people face, in the vein of feeling like nobody really understands your perspective because you all labour away in multi-generational workplaces. The Tomorrow Today team have surely talked you through how the economy has changed over the last 100 years, from agricultural, to industrial to service-orientated to where we are today: in an emotional or connective economy. What’s fascinating now is how people’s collective behaviour has shifted in response to a more EQ based mindset in reaction to a need to build relationships because ultimately we are all emotional beings in a competitive market. We can access knowledge at the push of a button, so really to cope with the New World of Work one has to develop versatile and diverse skills, an open-minded attitude and appropriate values for this contemporary climate. Selling, in particular, in this connective economy requires a completely different focus and big players like Coca Cola; Pepsi Cola; JP Morgan and American Express have been selling charity to attract attention to themselves because consumers increasingly want to give back as they spend. Is this in response to what the world needs environmentally or are people just discovering their philanthropic side?

Being experts in societal change, generational clashes, people adaptability and communication Tomorrow Training can offer you and your colleagues a wealth of information, skills transformation and application tailor-made to suit your line of work in the context of the new world of work. Essentially we can provide your workforce with skills that will enable them to do things differently in order to increase productivity. Whether it’s working with your sales team, your call centre, your receptionists, your management teams, internally and interdepartmentally or with your clients, we can help you communicate more effectively. Whether that’s formally or informally, verbal or written communication, the insights we provide will prove invaluable to you as you progress through this ever-changing, fast paced, technologically driven, competitive global village that the world has become. We will help you see how this change is exciting and can be used to your advantage, rather than something to be afraid of.

For more information, to request details of our courses or to make a booking, please contact Laura Eickhaus in South Africa, or Dean van Leeuwen in the United Kingdom.

Bacon or Pork: Either Way the Piggy Bank is Toast

Commitment to breakfast means different things to the chicken and the pig. Well unless that is, you’re inclined to favour KFC for breakfast!

Nowhere has the shock to perspective that the global recession emitted been more keenly felt than in the banking / financial sector. The collapse in asset prices, a surge in distressed debt and a looming threat of deflation have all threatened systemic financial meltdowns.  At the start of 2010, for the first time in 40 years there are a billion hungry people on our planet. That said, towards the end of 2009 there was widespread evidence of healthy recovery which, following the tumultuous events of the last three months of 2008, seemed unlikely. The world’s economies, big and small, are taking stock and whilst the recovery is not evenly distributed and counting one’s blessings is a selective exercise, we do need to understand some of the deeper social shifts that have happened as a result of the past 18 months.

It has been a troubled and confusing time to the ‘man on the street’ – a term that for many has gone from mere analogy to the frighteningly literal. What once was is no more and a ‘new normal’ is emerging. The rules of the game have changed and this impacts on all the players. There are three things that we need to note as we take stock of the situation. It is not about ‘finding our way back’ and rebuilding but more about understanding what has changed and the new opportunities provided by such changes.

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“Black to the Future”- South Africa’s Gen-Y

Shifts in societal change over the decades have radically changed the way we do business. Some creep up on us while others happen like a tsunami. Is your business in symbiosis with its ever changing environment?  In order to attract and retain your target market, and indeed survive and thrive in current times, businesses need to be in touch and in tune with changing landscapes. This is both in terms of internal customers (talent) and external customers (target market). South Africa is no exception and the landscape has changed!

Around the world, it has become clear that the children born in the last two decades have been born into a very different world.  The momentous, world changing events of 1989 reverberated from Tiananman Square to Tehran, from Tallin to Johannesburg, and from Berlin to the birth of the world wide web in CERN, Switzerland.  The world was changed, in so many ways, a tech boom was about to start, and would then bust, and boom again.  These global events form the backdrop to local forces in different countries around the world.  South Africa is one of the developing success stories of the past two decades, and provides a great case study for understanding the new global generation of young people, known globally as Generation Y.

My colleague Graeme Codrington is quoted in his book, Mind the Gap, as saying “There is a generation (Gen-X’ers) of white South Africans who are old enough to have been counted as part of the old regime, but not old enough to have actively participated in it”.  Anyone who has any interest in South Africa will know that since 1994 (and probably a little before that behind the scenes) the political landscape has changed. While over the past 16 years the New South Africa has been preoccupied with political change, many businesses have been slow to realise that along with it come huge societal change and therefore changes in consumer demographics and behavioural trends and indeed changes in the make up and management of organisational talent.

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Gen Y are not a pushover

Miranda Devine is a Sydney Morning Herald columnist, and recently wrote an excellent piece on Australia’s Gen Y (young people now in the teens and early 20s). She had just witnessed a group of 400 of them grilling Kevin Rudd, the Aussie PM – and they had given him a rough time.

It’s well worth the read. The original is here, or you can read an extract below.

Trust savvy gen Y to smell a rat

February 11, 2010

Two funny things happened this week – the Prime Minister was punked on ABC TV’s Q&A program by 400 sharp-tongued gen Ys who looked as if they had “cynic” stamped on their foreheads. And history’s most watched Superbowl game featured an Audi ad about “green police”, which satirised environmental zealotry.

If you wanted proof of a shift in the zeitgeist, these two video exhibits would win the case.

Both point to a new attitude towards ”the greatest moral challenge” of our time, which found its tipping point at Copenhagen, set against the backdrop of Climategate. But more than that, they give us a glimpse into the future, as the children of the baby boomers, generation Y, born in the ’80s and ’90s, begin to flex their muscles.

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The Internet? Bah!

Many years ago, in a South Africa finding it’s way to it’s first democratic election, a friend of mine would often say, “Don’t be a victim of your own words.” He of course was referring to saying things that might come back and bite you down the road. And in an emerging ‘New South Africa’, lots of people were saying lots of things, and plenty of them got it badly wrong.

The world of technology is another one of those ‘dramatic change spaces’ that offers up the opportunity for history to come back and bite you big time.

Here are some exerts from a Newsweek article (1995) dug up by the guys at The Next Web. Clifford Stoll, writes a piece called ‘The Internet? Bah!’. And boy does he get a whole lot wrong : ) Keep in mind that he wrote this before Google, FaceBook and Twitter.

Visionaries see a future of telecommuting workers, interactive libraries and multimedia classrooms. They speak of electronic town meetings and virtual communities. Commerce and business will shift from offices and malls to networks and modems. And the freedom of digital networks will make government more democratic.

The truth in no online database will replace your daily newspaper, no CD-ROM can take the place of a competent teacher and no computer network will change the way government works.

Yet Nicholas Negroponte, director of the MIT Media Lab, predicts that we’ll soon buy books and newspapers straight over the Intenet. Uh, sure.

There are so many beauties contained in the article. I’m tempted to drop the whole thing in as a quote. Go and have a look for yourself : )

Then there’s cyberbusiness. We’re promised instant catalog shopping–just point and click for great deals. We’ll order airline tickets over the network, make restaurant reservations and negotiate sales contracts. Stores will become obselete. So how come my local mall does more business in an afternoon than the entire Internet handles in a month? Even if there were a trustworthy way to send money over the Internet–which there isn’t–the network is missing a most essential ingredient of capitalism: salespeople.

Leadership Thought: Ordering Steak Whilst Working With Vegetables

Margaret Thatcher, former Prime Minister of Britain, made no secret of her contempt for those who couldn’t keep pace with her legendary endurance and appetite for hard work. This was especially poignant given that those who surrounded her were men. There is a joke about her going out to dinner with her cabinet. “Steak or fish” inquires the waiter. “Steak of course,” she replies. “And for your vegetables?” “They’ll have steak as well” came the snappy reply. Many leaders pride themselves on their toughness and ability to get satisfactory performance from the vegetables that surround them. With this goes a silent self-congratulatory pat on the back on their tolerance for the vegetable stew that surrounds them.

Invitational Leadership invites leaders to believe the best in others and then create an environment that is able to invite this potential out into the open. It takes hard work and an unshakable belief that others have a worthwhile contribution to make. Without this starting point, Invitational Leadership cannot be practiced.  New frameworks are needed from which to explore what it will take to lead successfully in the new world of work. Invitational leadership offers one such framework.

How’s That! 4 Leadership Tips for Leaders Everywhere from Gary Kirsten

In the February edition of Sports Illustrated, Gary Kirsten was asked what leadership lessons he had learnt whilst being in what has been described as the ‘toughest job in cricket, managing the Indian team (and the entire Nation’s expectations). Kirsten listed four things. They make for interesting reading and are applicable to leadership everywhere.

Firstly, he spoke the importance of building and nurturing relationships and trust with the players. Trust is the currency of any relationship and when leaders lose the trust of those they lead, the ability to truly lead is lost. Authentic leadership is always conferred, never claimed. Mutual trust is what makes this possible.

Secondly, Kirsten listed the focus on strengths rather than weaknesses. A strengths based approach to personal development is not new but is seldom practiced in the corporate environment. Here the emphasis is usually on improving and correcting weakness.

Thirdly, he mentioned the need to focus on solutions not problems. I have an associate who used to work at Proctor & Gamble where he had a boss who would insist that any problem presented to him, was accompanied by three solutions. Arriving with merely one solution was simply punting the ‘opposite’ to the stated problem and so wasn’t good enough. Having a second solution demonstrated a measure of creative thinking and arriving with three possible solutions demonstrated the ability to think more strategically. This solution would also most likely be one that considered all of the other stakeholders.

Lastly, Kirsten spoke of encouraging individuals to think for themselves and express themselves more fully. “Can’t have that…will be bloody chaos” echoes the barely muted refrain from the corner office. Wrong! Done appropriately and correctly, freedom of expression allows for greater accountability, ownership and participation. It can be done – it has been done. As for allowing staff to ‘think for themselves’ – well there is a new concept for many a leader! Anyone who has had to deal with a typical customer service department would know this only to well.

Now Gary, please hold off on the application of all this until after the series against your fellow nationals. Either that, or come and apply them at home!

20 Inspiring Women To Follow On Twitter

I’ve become a big fan of twitter. For me it is a great example of how people want to share ideas and connect, it’s a huge social triumph. Every day I find new and interesting content and connect with very interesting people. It’s a great ideas portal and I hope someone is capturing the ideas and innovations that spring from this amazing phenomenon. The trick is to find the interesting people and cut through the riff raff of people telling you what they had for breakfast! Forbes magazine’sHalle Tacco (@halletacco) has written a great article based on research undertaken by Harvard Business Review on women twitter users and lists 20 inspiring women to follow. Interestingly she says that women are less loved on twitter and that men have 15% more followes even though there are more women users on twitter (55% to 45%). Men are also twice more likely to follow another man than a women and women are 25% more likely to follow a man than a woman…Personally I’m off now to follow all these 20 inspirational women they sound great!

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Relationship without investment – the example of online dating sites

My business partner, Barrie Bramley, has come up with a fantastic phrase to describe one of the foundational principles of social networking: “Relationship without investment“.

I think he’s spot on with this. That’s why the Oxford Dictionary voted “unfriend” the word of the year for 2009. It’s easy now to become someone’s “friend” (I have over 3,000 such “friends” on Facebook and about 1,000 “followers” on Twitter). But there are no requirements for this friendship. Engage if you want to, don’t if you don’t. And if you don’t like the group you’re currently in, just start a new one, and find those people who share your precise, niche likes or dislikes.

I do not share the concerns of those people who say this is destroying community and relationships. Of course, it has the potential to. Anti-social people can be truly and fully disconnected from the “real” world. But then, they are anti-social people anyway. People who think their Facebook friends are real friends need to wake up – it takes more than just watching someone’s status updates to build a relationship with them. But surely that’s obvious to everyone.

Social networking technologies are simply that: technologies. Technically that means that they are “enablers” (there isn’t a universally accepted definition of “technology” by the way, but most agree that it defines something that enables or provides a solution to a problem). What I mean by this is that they can be used to create community and to destroy community or relationships. The choice is ours.

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Role models for a new generation of young women?

I am the father of three pre-teen daughters, which is why I am very interested in the role models currently fighting for the attention of adolescent and pre-pubescent girls. So far, Miley Cyrus is a clear winner. I’m happy with that – old fashioned family values, Christian heritage, sickly sweet country-inspired music with inspiring lyrics, and seriously rocking concerts… what’s not to like?

But, on another extreme somewhere is the apparation known as Lady Gaga. So far, I’ve just tried to ignore her (but 18 million album sales says that’s not a clever strategy). But then, I read an article by an elderly editor of a conservative Catholic magazine in The Spectator, and he had a different take. Altogether different, and he gave me pause for thought. I think I need to check out what Lady Gaga is doing. It might not be that bad for my girls after all. Read for yourself…

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Connect with customers like you do friends

In my most resent article Onions or Parfait I put forward the proposition that companies should use new social media innovations to build relationships with customers akin to those of friendships. I strongly believe that customers want to engage in a open two-way relationship with companies that show a willingness and expend effort to build relationships. I just came across an example of 5 big brands that are using blogs, facebook and twitter to do just this. In a post by Attraction Marketing Starbucks, Zappos, Vitamin Water, H&M and Coke are identified as big brands that are actively using social media to build friendships and not just sell products.

I’m not surprised to see Zappos in this list. Zappos are innovators in creating connections with people inside and outside their organisation. I regularly use Zappos as a case study in my presentations and workshops. You can discover more about Zappos here:
Keeping employees motivated during a recession
Zappos hits one billion $ in sales
Zappos – delivering WOW through service

Zappos makes for an awesome case study in the corporate boardroom so if you are looking for ideas for your next meeting or proposal to your boss visit their website or email me and I’ll gladly offer my insights

You can read the article on Social Media 5 Big Brands below

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School sport as an indicator of Talent

Malcom Gladwell’s book Outliers has been one of my break-through books of 2009 in the area of ‘Talent’. If it does anything to the reader, it will surely have them asking deeper questions around what talent is and how we should be assessing for it? It did at least that for me. I’ll confess right up front that I am a Gadwell fan. Yes I have read the critiques on him, and whatever you might say of him, he does one of the best jobs taking some very complex ideas and packaging them for the less educated, complex and deep, like me (and you if you’re honest).

The Wall Street Journal blog has a great article that plays in the ‘Outliers’ space, called Economists Link Athletics to Success in School, Job Markets. Wharton economist Betsey Stevenson has drawn a link between young women entering sports in high school in the US (a law change in 1972, significantly changed the ratio’s of young women in high school sport) and an increase of female college attendance and female labour-force participation.

This article adds, in my mind, to the increasing body of evidence suggesting that how we spot ‘talent’ is more complex than a battery of psychological tests, academic results and personality profiling (no matter how sophisticated they seem). There may be many other, far more robust indicators as to someone’s future value that we don’t know how to interrogate, have forgotten about, or are just not courageous enough to explore?

Title IX’s most pronounced effect was on athletics. Girls’ participation in high school sports went from 1 in 27 in 1972 to 1 in 4 in 1978. But it’s effect wasn’t uniform because states where boys’ participation in athletics was high were forced to increase girls’ participation the most. Ms. Stevenson was able to use the variation between states to tease out the effect of girls participation in sports from other factors. That allowed her to see how playing sports affected girls’ success later in life.

Her conclusion: A 10 percentage-point rise in girls’ participation in high school sports leads to a 1 percentage point increase in female college attendance and a 1 to 2 percentage point increase in female labor-force participation.

Maybe athletics should be added to reading, writing and arithmetic.

Maybe indeed…..

Learnings around working from home

One of the emerging requests/trends in today’s business environment centers around the mystery of ‘working from home’. Many people talk with much  gravitas about the ‘ins and outs’. However, in my experience, once you dig under the surface a little, you discover how little they know. In fact how little is known, period, about this subject (again that’s my opinion).

You can understand then, why this blog post from Inc Magazine caught my attention. The entire staff decided, as an experiment, to see what they could learn about working from home. And so home they went, for one month. What a great project : )

This article is written one week in, and they give a brief summary of the learnings so far:

Remember to eat

Prepare for e-mail overload

Get out of the house

Get a comfortable chair

Video chat is your friend

Don’t forget to stop

You can actually get stuff done

In the article they unpack each of these 7 points. Worth following and reading for sure….

Best performing CEO’s in the world

Morten T. Hansen, Herminia Ibarra, and Urs Peyer have written an excellent article in the Jan-Feb 2010 edition of Harvard Business Review.

A lot of people have blamed short-term thinking for causing our current economic troubles, which has set off a debate about what time window we should use to assess a CEO’s performance. This article contains the first ranking that shows which CEOs of large public companies performed best over their entire time in office and the results cover close on 2,000 CEOs worldwide.

It may come as no shock that Steve Jobs of Apple tops the list. However, the ranking does contain a few surprises with some relatively unknown faces at the top. The inverse is also true: Some obvious candidates in terms of reputation don’t make the top 50, or even the top 100 or top 200. In fact, the list overlaps very little with lists of the most-admired or highest-paid CEOs.

Here are some of the headline findings:

… Continue Reading

Why Gen X parents are so painful

Susan Gregory Thomas writes a great article, ‘Teachers Guide to Gen X Parents‘. Possibly the best description I’ve read as to how Gen X parents are experienced in a school context by educators and administrators, and then why they are as they are? To be honest, as a Gen X parent myself, I found myself very sheepish reading it. Having been fairly proud of my activity and involvement in my children’s school, I suddenly found myself being exposed with the possible truth behind all that ‘involvement’.

In preschool, we’re the ones anxiously arranging developmentally appropriate playdates for our Siouxsie-and-the-Banshees-T-shirt-clad three-year-olds. In kindergarten, we’re frantic that other parents’ children are starting to read cat and rat, while our Ruby and Dylan are still having trouble identifying lowercase letters. We think the gold-star system and its ilk are archaic and punitive, and we want to have a meeting to present our suggestions for alternative achievement systems.

By grade school, we’re demanding to know why the math program is not challenging enough for our child. We email our complaints about the seating chart. We openly deride the arts instruction and may rally other parents to the point of a coup d’état. By middle school, our kids have schedules and professional support staffs that resemble those of corporate lawyers. Look out, high school: We’re coming.

Thomas suggests the reason Xers as parents, are like they are, is because of their own school experience. Because we didn’t have, in our opinion, a great education experience, we’re determined not to let that happen to our own children. It’s not that we have any evidence that this is in fact what’s going on, we’re going to make sure there’s absolutely no chance it will.

We’ve been taking care of ourselves since we started going to school, and we don’t trust authority figures, because they weren’t trustworthy when we were growing up. Our parents didn’t know what was going on at school, and our teachers didn’t know what was going on at home. We’re not going to let this happen to our children — not even for a second. We’ll do whatever we have to do to make sure our kids get what they need.

One of those great articles worth reading. Be warned if you’re an Xer. It may knock you, as it did me, down a notch or two : )

Gen Y in Japan not consumerising

Interesting article from CNN Go Asia on 8 Feb 2010 about Japanese Gen Y simply not buying.

How times have changed. Japan’s Generation Y have become famous for hating to buy anything. They were first reluctant to buy cars. And now we find out that Japanese youth are also disinterested in motorbikes. Sales for 2009 were a mere 10% of the market’s peak some 23 years ago.

It shouldn’t come as a surprise that this younger set are different. Generational Theory suggests that each generation, based on the world they grow up in, develop a set of values that in places are different to the generations before them, and those to follow.

I guess what can be surprising is just how different they are! The challenge from a marketing and product development perspective is trying to read these trends and shifts in order to respond accordingly and quickly. Around the world, in most countries this market segment is a large segment. They’re large in number and in wallet size. Not seeing their changing needs and wants can be be detrimental to any business setting their sights on them to secure future growth and revenue.

In most developed world economies there is still a healthy baby boomer population to support short term sales and growth, but once they begin to exit the economy, business is going to have to pander to the younger set coming through. The developing world economies don’t have that luxury. They need to adapt and adjust to these young people NOW!

As this article suggests, this particular group in this particular country are not simply interested in a different colour, shape and size. They’re fundamentally different. Business is going to have to radically change how it goes about what it does, or hope and pray like crazy that they’ll change their world view. Fat chance in my opinion.

Latest TomorrowToday PodCast available

We continue to find the correct content to upload onto our PodCast. Currently we’re taking some of our blog posts and reading them, and then uploading a new one once each week.

The latest PodCast (uploaded today) is Barrie Bramley reading his post around Jacob Zuma, his latest child and what he and the ANC possibly don’t understand about how young people understand respect, in contrast to their parents?

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President X – a one year review

Author, Tammy Erickson, does a nice job in a Harvard Business Review post taking a look at President Obama through the filter of Generation X.

President Obama is arguably the United States’ first President who is a member of Generation X. (I say “arguably” since the boundary line between Boomers and X’ers is subject to debate. Born in 1961, in my view, he’s the vanguard of the next generation leaders.)

She does a nice job focusing on a few characteristics she suggests belong to Gen X and how these display themselves in the world of President Obama. Some of these include:

• Options thinkers
• Richly multicultural and diverse
• In general highly pragmatic
• Fiercely dedicated to being good parents

Her closing observation, is that Xer leaders can fall into the trap of having multiple options, which works in an increasingly comlex world, but this needs to be backed up with a decision for action.

In a world as complex and rapidly changing as ours, I admire the X’ers’ bent toward multiple options. I’m skeptical of anyone who argues there is only one way. But I also admire those who, after considering multiple options, present a persuasive and engaging case for the course they’ve chosen. Perhaps this is one change we will see in President Obama’s approach over the year ahead and a useful lesson for all X’er leaders.

I don’t trust you

I don’t trust you! Well it’s not exactly that, it’s just that I trust you less, if the Edelman TrustBarometer is accurate in it’s 2010 report. As The Next Web summarises:

Mainly that the trust in global business has risen across the board. Something surprising was that trust in all forms of media went down. When it comes to information about a company, stock or industry analysis reports topped the list for credibility at 49% while social media bottomed out second to last — only above corporate advertising — at 19%.

That said, it means you trust me less as well.

Confession: I’m a bit of a Twitter addict. It’s changed my reading world, educated me, and brought more interesting thoughts into my head than I’ve had in a while. Am I wrong for trusting your tweets? Are you wrong for trusting mine? I must say, I don’t tweet anything I haven’t read first. I don’t simply retweet because a ‘trusted source’ tweeted it first. I work hard to ensure that everything that leaves whatever Twitter app I use (and I use a few) is interesting, and plausible to at least me. So do you not trust me then?

I’m not sure I’d have answered the TrustBarometer the way they suggest others have. I’m aware that there are plenty of Twits (used in the traditional sense of the word) out there who are using social media platforms to be cute and clever, but at the same time spewing a fair amount of untruth, spam and the like, but I block those babies as quickly as they pop up.

As in the conversation my colleague, Graeme Codrington, and I had around China and Google a few weeks ago, I’ve invited Graeme to weigh in on this post with some of his views, and yours if you feel like you’ve got something to say, so let me put some questions out there:

1. Are the results of this survey simply indicative of a transition we’re going through around Social Media platforms, as people learn how to filter for themselves? We’ve not really had to do this before on such a large scale. We’re used to filtering an entire newspaper. Either you liked what the entire paper stood for, or you didn’t. With individual user generated media (Social Media) you’ve got to continually make a call with each individual you come across, with very sparse personal information to go on.
2. Is business right in their unwillingness to embrace this space? Have they seen something the rest of us haven’t? Big business is panned all over the place for it’s lack of engagement in the Social Media space. Is there a collective wisdom bubbling underneath the surface evidenced by experienced communication people within business seemingly ‘not knowing how’ to engage, but possibly sensing something others haven’t?
3. Is Social Media just a fad, an experiment of sorts, or will we learn the skills to use these new channels effectively and overcome the garbage that is possibly contributing to this lack of trust the Edelman TrustBarometer speaks to?

I’ll leave it there to give Graeme, and others, some space to reflect….

Redundant: The School Reunion: A Reminder to Leaders Everywhere

It was one of those father / son conversations that fathers are inclined to indulge in from time to time and that are usually invoked by some or other important milestone or ritual.

The ritual in question? My youngest son beginning his University career. Well let’s hope it isn’t a ‘career’ but rather a short stopover on the way to bigger things!

The parental wisdom I was freely dispensing had to do with the fact that at University he would make new friends and it was most likely that these newly acquired friends, would be the ones that would last a lifetime…unlike his school friends. “Why’s that?” he asked, somewhat puzzled.

“Well” I said, “once you exit school your generation tends to funnel into society at large and you will end up losing contact with them,” before going on to add some personal experience to the wisdom.

“But of course we’ll stay in touch…we’ve got Facebook” came the instantaneous retort in which I sensed a thinly masked tone of exasperation, maybe tolerance.

Immediately I realize the error of my ‘wisdom’ and the pitfall that had been my ‘experience’.  He’s right. His generation will stay in touch effortlessly and so, in one small matter, technology has again changed the way things will be.

How could I have been so stupid? Oh, and one last thing: be aware of ‘your experience’. In a world changing at the pace it is, experience is not all it’s made up to be.

Tesco launches world’s first zero-carbon emission store

Tesco sometimes takes a few knocks in the press. Most recently for not allowing people wearing pyjamas into their stores and another for asking a father, for safety reasons, to leave a store because he was balancing his six-year old child on his shoulder. Frankly I don’t want to shop were people are running around in their old flannel pyjamas (it’s never going to be sexy French lace nighties) so I for one applaud this decision and as for the dad with his kid on his shoulders, sure it’s petty but we have a government obsessed with health and safety rules and a big brother mentality. So no need to shoot the messenger in this case the Tesco security guard.

Over the past 18 months I’ve become a fan of Tesco. As a company they have achieved incredible results in a very competitive industry. Tesco have streaked ahead of their competitors over the past 20 years because they understand what their customers want and shrewd management and marketing have kept them ahead of the competition. At the end of last year I had the privilege of being invited to do my Mind the Gap keynote presentation on generational marketing at the Tesco Marketing away day and I got further insight into Tesco, you can read about these insights here.

This week Tesco launched the world’s first “zero-carbon” emission store as part of its bid to be a carbon neutral company by 2050. The shop, in Ramsey, Cambridgeshire, is timber-framed rather than steel, and uses skylights and sun pipes to cut lighting costs. It also has a combined heat and power plant powered by renewable bio-fuels, exporting extra electricity back to the national grid. In addition the refrigerators – one of the biggest blackspots for food retailers trumpeting their green credentials – have doors to save energy and harmful HFC refrigerant gases have been replaced. The new store, cost 30% more to build, but it uses 50% less energy, and with oil costs on the increase the business case sells itself.

To coincide with the Ramsey opening, the supermarket chain said it intended to spend more than £100m with green technology companies, although Leahy was unsure of the level of supermarket’s current spend on this.

Tesco has been at the forefront of the grocers’ race to be green. The UK’s biggest supermarket has provided £25m of funding for the University of Manchester to set up a sustainable consumption institute, and has a 10-point community plan, with pledges to increase local sourcing and to consult local communities in an attempt to be viewed as a good neighbour.