In the first article in this three article series we identified the fact that generation X entrepreneurs are put off by the perception that a consequence of entrepreneurship is being alone. In this article we will examine the concept of co-operatives as a possible business model for Gen X entrepreneurs.

In the first article we met Candy and were introduced to some of the pains she felt as an entrepreneur and why she eventually went back to the corporate world. At its heart the concept of a co-operative unlocks the value that is inherent in a group of individuals (like Candy) who share aspirations, skills, risks, and the desire to be ‘out there’. At the same time the co-operative model is highly network orientated and allows its members to begin deriving commercial benefit from relationships and networks that they already enjoy on an informal level.

Continue reading ‘Gen X Entrepreneurship: Designing a new business model’