This morning Barrie and I had a coffee meeting. As Director of Resources at TomorrowToday I had to admit to him that I had never ordered a book on line…… Yet I am an avid book buyer from the stores in my area. 
He challenged me to come home and place an order with Amazon. Ok Barrie – Two hours later the deed is done. Why had I not done this before??? Especially in my role as Head of Resources. I had to admit that the Baby Boomer in me was in the way. If this is so for me, how do we teach all those Baby Boomer book buyers out there to convert to on line trading?
A second incident around this happened last week with my ten year old niece who calmly told myself and her Gran that she had ordered ten books from Amazon that day and was negotiating with her Dad as to who was going to carry this investment. Why am I scared, she is confident and my mother does not even contemplate this channel? This is a great marketing challenge for the On Line trader.
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Good on you Lynda
Now try food and, P and P have a great web site, easy to use, and they deliver right into your kitchen…..the way to go!
Never say never, I found some old MGM DVDs on Amazon that my mother thought she would never see again. She spends so much money on Amazon now they even get her orders mixed up. Google took longer.
I’ve also noticed that she has reconnected with friends all over the world via email that she has not corresponded with in years. So the don’t under-estimate the ability of bay boomer plus generation to learn how to use new technology. If you find something that they can relate to or need they will learn how to use it. Now, if the thought of not having to do the trolley run through PnP pay appeals – check out shopping online.
I love the new technology, what I love more is browsing the racks for books at a brick and mortar like Hastings. I will –never– buy a book online. What will I do, you ask, if the store in question doesn.t have it? They’ll be happy to order it for me.