Comments on: Spoof adverts are adverts too

By: sonjab

sonjab — Wed, 07 Sep 2005 09:28:36 +0000

I think this current ‘My Bank is …’ campaign of Absa’s is one of the worst I’ve seen. When you look at it from a Complexity/Story perspective, all it does is elicit what Dave Snowden calls anti-stories – i.e. stimulating people to share experiences to disprove the statements Absa are making.
My first reaction if someone says to ‘My bank is my passion’ is to ask if that person has no life!
All this campaign does, in my opinion is to highlight the fact that Absa cannot live up to the statements they’re making.

By: Graeme

Graeme — Sat, 18 Jun 2005 11:12:57 +0000

This is not without precedent. IKEA, Budweiser and a handful of smaller companies have all spoofed their own adverts.

By: Nuf Sed

Nuf Sed — Thu, 16 Jun 2005 12:06:29 +0000

So here’s a thought suggested by cherryflava (http://www.cherryflava.com/cherryflava/2005/06/absa_tries_vira.html) that ABSA put out it’s own spoofs to get some coverage. Interesting?

Does anyone know any different? I don’t, and I also can’t find any further images to the ones originally posted by Marketing Web?

By: Nuf Sed

Nuf Sed — Thu, 09 Jun 2005 09:15:41 +0000

I want to give ABSA some credit for trying. But that’s all they did ‘try’. What they need to know is that telling me (and I’m the target here me thinks – 20′s to 35′s) you’re my freedom, hope, vision, yada yada is not going to make them that. Central to my life today, tomorrow and together. They’ve got to actually do it. And let’s be honest, right now, no bank is going to fill that space. I’m not even sure I can fill that space.

Why didn’t they come out with ‘My bank is my elbow’? Cos that’s what banks are. They are elbows and bums and mosquitos, and stuff that isn’t often that helpful. Why make out that you’re something you’re not? Tell me who you are, and if we can agree on that, then I will let you in, a little. But when you barge in with vision, freedom, etc, you don’t stand a chance.

Nice spoof

Nuf Sed