Using Blogs for R&D
Pat Misterovich is a stay-at-home Dad who uses his basement as a development lab. More and more people are doing this type of thing – they don’t need to be zillionaires, nor rich or famous. They just want to be able to pay off their homes, go on holiday once a year, feed their families and educate their children. In other words, they don’t have huge “global domination” visions. But they don’t want to work for anyone either.
In this new age of interconnectedness, and the power of inter-networking, these entrepreneurs now have more opportunity than ever before to do exactly that. Pat proves the point. He is trying to develop an MP3 player (yes, to take on the mighty iPod) – but his angle is one of design. His looks like a Pez dispenser (remember those goofy heads opening up and spitting out one sweet at a time?). His plan to have interchangeable designs. Its a passion, and its fun.
And it has a following, too. Over 1,500 people have already signed up for one via his website (probably more since he was featured in 30 May 2005 Fortune magazine), and are actually involved in development and instant feedback. How does he do it? Pat uses a blog to interact daily with his growing market network – see http://www.pezmp3.com. This solo entrepreneur might not keep Steve Jobs awake at night, but the connection economy is slowing developing momentum across every industry.
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Abd what I like about this research is that it’s not all about the researcher. He’s got a group of people (1500 aparently) who buy into his research. Their feedback has a direct impact on the product they ned up getting. It’s not just some arb doc that some arb university is going to publish at some point.
One of the drivers of the connection economy will be value. You’ve got to be valuable to me if you want me to interact with you. And that value, well it’s different for different people. It isn’t just about money. It’s about Pez Heads sometimes.
On our Blog is some more research going on (http://www.tmtd.biz/2005/06/15/so-whats-in-a-name/) The research is about different names for a leader? I don’t think people will respond, because there’s no reason to? No Pez Head being offered up here?
Nuf Sed