We need to go beyond “customer satisfaction” to something far, far beyond that. Why not aim to “amaze”, “impress” or “dazzle” our customers, rather than simply satisfying them. I am really tired of making choices as a customer based on “who is the least crap in this industry?”.

What will it take internally, to produce a set of client interface staff who have what it takes to provide “customer delight”?

My customer, my client – let me delight you…
by Graeme Codrington (apologies to Elizabeth Browning)

How do I serve thee? Let me count the ways.
I serve thee to the depth and breadth and height
My soul can reach, when in feeling and in sight
For my end is to your freeing and to you embrace.
I serve thee to the level of everyday’s
Most quiet need, by sun and candle-light.
I serve thee freely, as men strive for Right;
I serve thee purely, as they turn from Praise.
I serve thee with the passion put to use
In my old griefs, and with my childhood’s faith.
I serve thee with a love I seemed to lose
With my lost saints,—I serve thee with the breath,
Smiles, tears, of all my life!—and, so I choose,
I shall but serve thee until dying breath.

See the original at http://www.netpoets.com/classic/poems/008003.htm.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.