An Ode to delicious CRM (with apologies to Elizabeth Barrett Browning)

We need to go beyond “customer satisfaction” to something far, far beyond that. Why not aim to “amaze”, “impress” or “dazzle” our customers, rather than simply satisfying them. I am really tired of making choices as a customer based on “who is the least crap in this industry?”.

What will it take internally, to produce a set of client interface staff who have what it takes to provide “customer delight”?

My customer, my client – let me delight you…
by Graeme Codrington (apologies to Elizabeth Browning)

How do I serve thee? Let me count the ways.
I serve thee to the depth and breadth and height
My soul can reach, when in feeling and in sight
For my end is to your freeing and to you embrace.
I serve thee to the level of everyday’s
Most quiet need, by sun and candle-light.
I serve thee freely, as men strive for Right;
I serve thee purely, as they turn from Praise.
I serve thee with the passion put to use
In my old griefs, and with my childhood’s faith.
I serve thee with a love I seemed to lose
With my lost saints,—I serve thee with the breath,
Smiles, tears, of all my life!—and, so I choose,
I shall but serve thee until dying breath.

See the original at http://www.netpoets.com/classic/poems/008003.htm.

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