Comments on: Talking to customers the AVIS way

By: Nuf Sed

Nuf Sed — Sat, 09 Jul 2005 11:57:23 +0000

And the confirmation of closure from Avis. Yup they sure do know how to speak to people. Don’t you love their line at the bottom of the e-mail?

From: Janine Keizerwaard [mailto:jkeizerwaard@avis.co.za]
Sent: 08 July 2005 10:08 AM
To: ‘barrie@tomorrowtoday.biz’
Subject: R3/05/16190

Mr. Bramley,

We have received your cheque for R548-80. This matter is now finalized.

Sincerely,

Janine Keizerwaard

Recoveries Assistant
Avis Rent a Car
P O Box 221, Isando, 1600
Tel : (011) 923 3572
Fax : (011) 971 2328
E-mail : jkeizerwaard@avis.co.za

At Avis People will always be More Important than Cars

By: Keith

Keith — Mon, 27 Jun 2005 16:13:06 +0000

Great post Barrie. So we await Avis’ response. I for one will be watching this space.

By: Mike

Mike — Mon, 27 Jun 2005 06:31:42 +0000

Avis – “We try harder”. One would assume that such a precocious tagline would imply effort to exceed market expectations and differentiation from the competition. Touch competition, mind you.

I personally have always used Avis as an example of a company with excellent marketing (in my opinion), but having a great campaign requires great service to back it up, otherwise you land up with egg on your face.

You’re a nice guy, Barrie. I would have questioned the date error (in this VERY OFFICIAL document).