The thinkers in the innovation space
Dr. Anthon Botha from Technoscene (www.technoscene.co.za) is busy talking about the future. Interesting stuff in terms of strange and new innovations and inventions. What is more interesting, is that we are way ahead in our thinking. And in our ability to communicate our thinking. (It is amazing how people talk about technology and the future while they cannot effectively use powerpoint.)
Of course it is always necessary to know about new inventions, but the real significance lies in the ability to say: “So what?”
I am reassured that we have a :”So what?” that is a niche market: How to help companies and individuals to adapt to the connection economy – the economy where relationships have become critical. Here we combine our research and expertise about futurism, technology, business and human behaviour into a powerfully unique AND ultimately valuable offering.
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My goodness – that is the UGLIEST website I’ve seen this year! Difficult-to-read logo, scrolling text across the page, bad use of colour/background image, way too many links on the left hand side…this is the kind of site I look at and then close…
What do we take from this? If you have a website, develop it properly. Especially if you are positioning yourself in the “Innovation” space. People are going to look at it and form their perceptions of your business from it: in Technoscene’s case they may well conclude that it’s a university project rather than a serious endeavour.