The New Innovators: Mompreneurs
In an article on MarketingProfs.com, (August 16, 2005) Lisa Johnson talks about the new entrepreneurs – she calls them “mompreneurs”. These are the women behind the absolute revolution in baby and child care products, toys and related stuff. She says, “Diaper Genie creates a sealed chain of used nappies. There was a rocker with programmable nature noises, a sleek spinning mobile, state-of-the-art furnishings and a range of eco-friendly materials. Parked in the garage were the strollers—not one, but three different baby vehicles, including one for off-road trips. It was amazing to see the problem solving, innovation and Zen-like simplicity of these products”. I can relate.
My wife and I are both oldest children, and we had our first daughter, Amy, 6 years ago, we amazed our parents with the goodies and products that we bought to make the task of parenting easier. Now, our third daughetr Rebecca is 3 months old, and we ourselves have been amazed at the further innovations that have taken place in just the past few years. Who do we have to thank? Well, it seems that there is a growing league of moms who are key to this innovation – many of them working as entrepreneurs.
In the article (click here to read it in full), she explains a number of reasons for this new phenomenon. (Also check out http://www.mompreneursonline.com/).
“Mompreneurs are more than just a great tale of free enterprise. They’re a market phenomenon that has emerged for several key reasons:”
- We’re all thinking like marketers
- The virtual world has knocked down barriers
- Moms are sharp, savvy and connected
- Moms notice what’s missing
Don’t underestimate the power of the moms!
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I would absolutely agree with this. Three of my friends that are new moms (of at least a year) have each started their own business with ideas they developed to solve problems they dealt with while raising their children. I also recently learned of a TV show that is looking for inventors to try out for spots to follow their products from idea to store shelves and attended one of their casting calls. There were a lot of families and especially mothers with ideas and lots of them made it to the next round. Those judges are smart to pass them…maybe it’s because they have kids too! Oh, the site for the show is http://www.bouncingbrainproductions in case anyone is interested.