By: eMerging

eMerging — Thu, 01 Sep 2005 23:33:43 +0000

I know we are limited to the widely understood terms, but I would love to see a name change (resulting in attitude change) of the words “marketers”, “selling”, “target audience” and “attack”. These all imply the fundamental problem in communication. An “us and them” attitude doesn’t work when the ‘market’ is smarter than the ’sellers’. This is partially addressed in your “WHY” that you would like to add to Paul’s article (I once wrote one called “The Wise in Why’s”). The point is, would you try to sell something to a friend or peer using any one of the ‘marketing’ tools that companies have traditionally used? I suspect we would feel pretty silly doing that. An open conversation in an open economy requires open communication. Authentic and honest. Like having a one on one conversation with a friend. No more, no less. Blogs are one of the tools that invite us to do this. The challenge is for marketers to find their authentic voices or to hand over the ‘marketing’ to their customers instead

Comments on: First “Who”, then “What”

By: eMerging