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Why lawyers shouldn’t be marketers

September 16, 2005 Mike The Quick and the Dead - case studies No Comments

Credit to Jackie Huba of the Church of the Customer – blog for picking up on this link.

legosShimmy off to legos.com to see the accompanying legal admonishment. You will automaticall be directed to the holiest of holies, www.lego.com (naturally).

legohorseNext thing they’ll be issuing “cease and desist” documentation with all their new products in the hope that lego-lovers the world over will convert. Oh, and I can’t wait for Mercedes-Benz to forbid it’s customers using the term “Merc” when referring to their shiny new automobile.

Don’t get me wrong, I understand the value of a brand, and I respect the time, effort and money marketers pour into campaigns. But this is just way too anal for my liking.

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