Comments on: The Rolling Whats!? http://www.connectioneconomy.com/2005/09/21/the-rolling-whats/ Blogging about Tomorrow's world Today Fri, 19 Mar 2010 11:41:15 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: simone http://www.connectioneconomy.com/2005/09/21/the-rolling-whats/comment-page-1/#comment-614 simone Thu, 22 Sep 2005 13:55:23 +0000 http://www.tmtd.biz/2005/09/21/the-rolling-whats/#comment-614 I'm not so sure. I think there is definitely a niche for the boomers here. Maybe not so much in SA (?) ... but when I look about me (in London) on the train on the way home ... it's packed with "30-something" commuters. And most of them have the latest whizzy gadget, or are listening to their iPod while intently typing up a text message on their phone or blackberry. If you check out the Vodafone.co.uk website and look at the images on the Vodafone!Live section, it's all about the boomers & BYT's ... not the average 15 year old. Beside's ... how many 15 year olds are interested in the weather or news? (Another Vodaphone!Live service). So I think that this is targeted at a variety of age groups which is why there is a variety of content available. But that's from a UK perspective. SA might be taking a different route in who they're hoping to target but just using the marketing tools that are already available ... which might be why it seems like a mixed message. I’m not so sure. I think there is definitely a niche for the boomers here. Maybe not so much in SA (?) … but when I look about me (in London) on the train on the way home … it’s packed with “30-something” commuters. And most of them have the latest whizzy gadget, or are listening to their iPod while intently typing up a text message on their phone or blackberry.
If you check out the Vodafone.co.uk website and look at the images on the Vodafone!Live section, it’s all about the boomers & BYT’s … not the average 15 year old. Beside’s … how many 15 year olds are interested in the weather or news? (Another Vodaphone!Live service). So I think that this is targeted at a variety of age groups which is why there is a variety of content available. But that’s from a UK perspective. SA might be taking a different route in who they’re hoping to target but just using the marketing tools that are already available … which might be why it seems like a mixed message.

]]> By: Roger http://www.connectioneconomy.com/2005/09/21/the-rolling-whats/comment-page-1/#comment-613 Roger Thu, 22 Sep 2005 13:15:04 +0000 http://www.tmtd.biz/2005/09/21/the-rolling-whats/#comment-613 Well, I'm supposed to know who the Stones are but I've never really liked their music - well, not to the point of wanting to download any of their stuff off the net (hee hee) - which would be a pre-requisite for buying the cd. Well, I’m supposed to know who the Stones are but I’ve never really liked their music – well, not to the point of wanting to download any of their stuff off the net (hee hee) – which would be a pre-requisite for buying the cd.

]]> By: Vicky Coats http://www.connectioneconomy.com/2005/09/21/the-rolling-whats/comment-page-1/#comment-611 Vicky Coats Thu, 22 Sep 2005 07:21:42 +0000 http://www.tmtd.biz/2005/09/21/the-rolling-whats/#comment-611 I agree with you Mike, My teens don't even know who the Stones are. and I don't think older Boomers would want or need Vodofone live. I agree with you Mike, My teens don’t even know who the Stones are.
and I don’t think older Boomers would want or need Vodofone live.

]]> By: Mike http://www.connectioneconomy.com/2005/09/21/the-rolling-whats/comment-page-1/#comment-610 Mike Wed, 21 Sep 2005 15:12:09 +0000 http://www.tmtd.biz/2005/09/21/the-rolling-whats/#comment-610 The Stones are iconic? Abso-frikkin'-lutely. I think they're exceptional, if not a little strange (I hyperbolised lyrical in the article for effect :)). But I maintain that Mick and the gang are simply not going to attract 15 year-olds. Bono, maybe, but Mick - no. That is, presuming Vodacom are targeting that market. As I said before, if Vodacom are trying to expand a boomer audience, they're going about it right. The Stones are iconic? Abso-frikkin’-lutely. I think they’re exceptional, if not a little strange (I hyperbolised lyrical in the article for effect :) ).

But I maintain that Mick and the gang are simply not going to attract 15 year-olds. Bono, maybe, but Mick – no. That is, presuming Vodacom are targeting that market. As I said before, if Vodacom are trying to expand a boomer audience, they’re going about it right.

]]> By: simone http://www.connectioneconomy.com/2005/09/21/the-rolling-whats/comment-page-1/#comment-609 simone Wed, 21 Sep 2005 15:01:52 +0000 http://www.tmtd.biz/2005/09/21/the-rolling-whats/#comment-609 Having not seen any of Vodacom's latest ad campaigns I'm only taking a stab in the dark here. But the Stone's are iconic ... everyone knows the Stone's ... don't they? And they're cool. I mean, who else can pull off the "rock legend" look at that age and still get away with it? Having not seen any of Vodacom’s latest ad campaigns I’m only taking a stab in the dark here. But the Stone’s are iconic … everyone knows the Stone’s … don’t they? And they’re cool. I mean, who else can pull off the “rock legend” look at that age and still get away with it?

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