I don’t often recommend a book before reading it myself, but this book has caught my eye, and I wanted you to know about it. I have ordered a copy, and will review it in detail in a few months’ time.
It is China’s Generation Y by Michael Stanat ( (get it online at Amazon.com).
The book is unique in that it is the first book written on China’s Generation Y and one of the few well-written non-fiction books written by a teenager (the author is 17). The book is based on extensive research sponsored by SIS International Research, New York (www.sisinternational.com) and assisted by CBC Market Research, Shanghai (www.cbcnow.com). Fun, fast, and captivating, China’s Generation Y is the ultimate guide that Westerners will need to be able to work with the leaders of the future.
The Publisher says:
“Growing up during the information age, China’s Generation Y (born between 1981 and 1995) is unlike any of its predecessors, sporting branded items and increasingly sharing some of the same ideas as Western youth. This generation of teenagers in China will most likely be the political and businessleaders of the world’s next superpower by the year 2025. Based on interviews and surveys conducted in Shanghai by the author, an American teenager, China’s Generation Y provides an exciting look into the lives and minds of China’s youth, showing Western readers who they are, how they got there, and where they are headed. The book brings to life the influences on them – political, cultural, family, economic, and environmental – in such a way that it truly provides a rare glimpse into the minds of today’s youth and tomorrow’s leaders. China’s Generation Y is not only for those who seek to acquaint themselves with this crucial generation, but also for business leaders who wish to cater to the up-and-coming Chinese consumers. Informative and stimulating, this first-of-its-kind book opens up a new horizon for many in the West who will ultimately meet the need and challenge of this emerging Chinese generation.”
See also the book’s official website: http://www.chinageny.com/ – (not Firefox compatible – go to http://www.chinageny.com/html/main.html).
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