Using the internet to get sassy with the Y generation
A report in Biz Community (1 Oct 2005), looks at targeting the Millennial Generation with websites. The report starts, “Internet AdSales reveals that the internet could seriously affect your bottom line when marketing to the youth of today.
They’re mobile, trendy, streetwise, technologically; brand and lifestyle savvy, have plenty of disposable income. They are highly developed, active key influencers, trendsetters and are using the internet on a daily basis.
Generation Y – renowned as the first internet generation; into multitasking and consuming media simultaneously – whether it’s blogging, chatting, shopping, dating, researching, downloading…
Previously ignored, as it was a challenge for marketers to keep up with this fast changing generation but not for much longer!”
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