Taking a step back … enterprise
From my last post you may have sensed that a Narrative approach has a concern for those that fall short of our “buzzwords�. In more depth, this is about dominant stories and subjugated stories. The thinking goes that a story (remember: a way of relating to the world) gains air play and becomes dominant. E.g. how the information era story began to gain precedence over the industrial era story. The problem here is that a dominant story subjugates other stories, and in the process squashes value that that story may have to offer. Think of how, after having a reasonably good day, a negative event ‘tips’ you and your internal world becomes inundated with thoughts and emotions regarding this event – somewhere you’ve forgotten about the rest of the day.

I have said previously that words are not innocent (see
Eddy Gibbs is a change growth consultant, well known in the USA for his excellent insights into how the world is changing and how organisations (in his case, specifically churches) can adjust appropriately. Here is an extract of something I received by email from him.
There are many buzzwords that we use to describe our approach to business and how we think commercial activity should be, or shouldn’t be, run. Every now and then I like to stake a step back from my language and that of my colleagues (you included!) and listen out for the “storiesâ€? that are indicative of our position/s.
I’ve just read an article in a
If you’re plugged into current tech news you know the stories around Google taking on Microsoft with net based applications. They’re also taking on Skype with Google Talk. And now have plans to offer free wireless access to San Fransisco. Yes that’s the entire city. Google is making a bid to build a San Francisco-wide free wifi network, according to company officials. The company today filed documents in response to San Francisco Mayor Gavin Newsom’s request for information for the city wide network.. For the full story
Its fairly clear that men and women are different. In the world of connection – marketing, PR, comms, sales, etc – we don’t often take this seriously enough. So, I found it interesting to see a survey done on men and women and their responses to comedy. Apparently, men don’t find female comedians funny because their sense of humour is intrinsically different. 
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