Squeezing the juice out of your Intellectual Capital

The ladies at CoachEzinesBlog, which by the way is an excellent resource if you are a writer or marketer, have published a nifty little article entitled “Write It Once, Use It Three Times“, containing some great tips and hints for getting the most out of your writing and communications. The original article was written by Milana Leshinsky.

Here is an excerpt from Milana’s ezine…

A good friend of mine said to me a while ago:

“If it only has one use, don’t do it!”

What does this mean?

It might mean different things to different people, but here is what it means to me:

1. Save all emails you send to clients and turn them into articles.

2. Collect all posts you make on message boards and discussion lists and convert them into a Frequently Asked Questions page.

3. Gather all your articles, organize them by category and create a private membership site.

4. Record your teleclassess and add all of the recordings to your membership site.

5. Turn all your articles into PDF files, burn them onto a CD and sell it as a collection of “special reports.” You can also offer it as a bonus to any other product, service, or event you sell.

6. Create case studies based on your coaching sessions, then add them to your web site for content or as a special report for generating leads

7. Design your programs (seminars, coaching, training, etc.) in modules. This way you can repackage them or sell each module individually in the future.

8. Videotape your live events and offer them as products or bonuses.

9. Create an outline of your new information product (book or e-book). When you write your newsletter, focus each issue on a section or a chapter. By the end of 3 to 6 months, you might have your entire product completed.

10. License your materials (workshops, tools, assessments, coaching programs, systems, etc.) to other coaches and trainers to spread your brand while generating literally unlimited revenue

These are some simple, effective tips and hints that I know I could get some mileage out of. With all the channels and media available to us, it makes sense to spread your work across as many as possible.

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