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How do you remain “cutting-edge”?

December 2, 2005 Aiden Choles General, Organisational Design No Comments

sand duneYesterday I attended a presentation by Prof. David Block on the Power of Vision. He gave us a wonderful metaphor when thinking of what it means to remain at the cutting edge as a business.

He asked us how much TNT it would take to move a sand dune in Namibia? The answer: none. All it takes is a beetle walking along the leading edge to disrupt (scratching) the line so that the wind can do its job in moving the dune.

So, remaining at the cutting edge is about knowing where to scratch, and embracing the ability to be wind-swept.

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