An African Christmas: Awesome customer service

Ed Jordan is fairly well known in South African music circles. Together with some business mates, he has produced a few albums of kids music with a distinctly African flavour – you can get them here. Their latest album is “An African Christmas”. Its traditional Christmas carols and songs, done with an African feel. There are also some original songs, including a great, “Give me an African Christmas”. For anyone wanting a change from the sickly sweet Christmas album factories of the northern hemisphere, this album is an absolute tonic (Personally, I wouldn’t have put “A White Christmas” or any snow songs, like “Jingle Bells” onto an African Christmas album, but that’s just me, and the songs are well done anyway .

Having recommended it, however, you may have difficulty getting a copy. Try CD Wherehouse or Look and Listen before anything else. Or do what I did, and go straight to the source (per their website): “For comments or other ordering information please contact
Paul at paul@beautifulmusic.co.za, Tel: +27 (0)11 880 9157 | Fax: +27 (0)11 442 0103″.

I did so, and Paul phone me within a few hours and arranged to meet me to give me a few copies at a discounted rate. He may not do that for everyone. But here’s the story (I saw them on SABC late night TV): they have done this album themselves, and are managing and distributing it themselves. Some of the big stores don’t get “small guys” and so continually run out of stock. Frustrating for entrepreneurs. But I salute these guys, and their desire to control their product. Its a testament to passion and makes my listening to their album even sweeter. And what a contrast to some of the other idiots in the recording industry at the moment. We need more people like this in the world!

Now, go and buy their album. If Africa is in your veins, you won’t regret it!

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