“As the size, scope and influence of weblogs continue to proliferate, business managers are faced with an increasingly important question: how to make your voice heard above the crowd?”
So says CNN’s “The Rise and Rise of Corporate Blogs“. The article doesn’t say anything new – it’s an overview of what blogs are, what blogs can do for companies, who should blog and finally gives some insight into CEO blogs.
They also cite and provide a link to the Intelliseek / Edelman (BlogPulse) study (PDF), which is well worth a read if you have the time.
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