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CNN on Corporate Blogging

December 23, 2005 Mike General No Comments

“As the size, scope and influence of weblogs continue to proliferate, business managers are faced with an increasingly important question: how to make your voice heard above the crowd?”

So says CNN’s “The Rise and Rise of Corporate Blogs“. The article doesn’t say anything new – it’s an overview of what blogs are, what blogs can do for companies, who should blog and finally gives some insight into CEO blogs.

They also cite and provide a link to the Intelliseek / Edelman (BlogPulse) study (PDF), which is well worth a read if you have the time.

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