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Samsung gets the power of Narrative

January 31, 2006 Aiden Choles Connection Economy, Future Trends No Comments

samsungThe caption reads, “It’s about a building with 88 stories and a boy with just one”.

Samsung built one of the tallest buildings in the world in Malaysia … but their marketing is also about communicating a story – that they connect with life. This is how companies are going to have to market to keep alive … they need to create stories.

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