Bono’s on a mission

U2 member Bono has been in the media ‘a-plenty’ this year. In January he launched ‘Red’, a project to raise money for AIDS in Africa. Last week he spoke at the US National Prayer Breakfast, and this week U2 won a couple of Grammy Awards.

“RED is a 21st century idea,” said Bono in a statement. “It’s an amazing thing that these companies are doing – lending their creativity and financial firepower to the Global Fund’s fight against AIDS in Africa, the greatest health crisis in 600 years. I think doing the RED thing, doing good, will turn out to be good business for them.”

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Last week in the US (2 Feb) he spoke at the National Prayer Breakfast. The full transcript of his ‘prayer’ is availabe on USAToday.

If you’re wondering what I’m doing here, at a prayer breakfast, well, so am I. I’m certainly not here as a man of the cloth, unless that cloth is leather. It’s certainly not because I’m a rock star. Which leaves one possible explanation: I’m here because I’ve got a messianic complex.

In a world where our children are growing up with an abundance of celebrities and a lack of heroes, it’s refreshing to watch Bono re-imagine himself. He’s not the first to leverage his ‘brand’ like this, but I like his attitude, I like his dream, and I’ll buy ‘Red’ hoping that he’ll succeed.

Now if I could just dismantle that Atomic Bomb!

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