Where is the innovation

So many companies talk about innovation, and yet at their annual reviews have to grudgingly admit that once again they’ve failed to meet expectations in this area. Most companies have innovation as a core value these days. Yet, they don’t create an environment that will foster it (in our opinion, this includes, at a minimum, a culture of diversity, and a culture of acceptance of (even rewarding of) and learning from failure).

I discovered more evidence of the lack of innovation in the Business 2.0 magazine, Jan/Feb 06 edition (purchased in Australia, but I think its the global edition).

The edition featured to “Best of” for the year past. They listed the following:

Smartest CEO: Robert Iger (Disney)
Smartest Turnaround: Motorola
Smartest Technology: RSS
Smartest New product: Boeing 787
Smartest Exit Strategy: Skype
Smartest Ad Campaign: Godaddy.com (a great ad at the Superbowl, that didn’t even flight as planned – great story, Google it).
Smartest Entrepreneur: Jeremy Allaire (Brightcove)

AND,

Smartest Innovation: Not awarded, because there wasn’t one in the last 12 months!!!!

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