BMW: Blogging Meets Wheels
How lame is that title? You come up with a better one…
Exciting news in my inbox yesterday – Jonathan Cherry of Cherryflava.com and more recently, the Cherryflava Media Company, has secured a deal with BMW to support the launch of the new Z4 Coupe with a blogging campaign. Kudo’s to Jon!
The press release:
A first in South Africa – BMW have taken the leap into the world of blogs by advertising the launch of their new Z4 coupe on one.
The newly-formed Cherryflava Media Company, South Africa’s first blog media publisher, together with newly established brand activation company, Thirty Four, announced Friday that BMW South Africa has included Cherryflava’s flagship title, Cherryflava.com, in their online advertising campaign for the new BMW Z4 Coupe.
This is the first time that a big brand in South Africa has included a blog title in a media schedule.
“Our challenge was to match BMW’s commitment to innovation, online, and we believe that the inclusion of a reputable South Africa blog in our online media selection, achieves this,” comments Andrea Mitchell, Director of Digital : Thirty Four.
Internationally, online media spend is experiencing rapid growth as marketers track increasing popularity of the Internet above other traditional forms of media. Blogs as effective niche communication tools have also experienced massive interest from marketers wanting to tap into independent online social networks.
Jonathan Cherry, publisher of Cherryflava.com, says that; “Marketers partnering their brands with appropriate blogs is an innovative way of communicating with a select group of people. Blog readers are generally forward-thinking, highly-educated, trendsetters who are selective in their choice of media consumption. BMW are pioneering the use of a blog in their marketing mix and we’re very excited about the opportunity.”
This exciting news was complimented by a great read I stumbled upon on the Wired News site – an interview with the indomitable 75 year old Rupert Murdoch, head of media giant News Corp. (who recently spent half a billion dollars on the phenomenally successful social networking site MySpace.com).
The highlight of the article, a telling quote from Rupert:
“To find something comparable (to Web 2.0), you have to go back 500 years to the printing press, the birth of mass media – which, incidentally, is what really destroyed the old world of kings and aristocracies. Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.�
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