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JetBlue storytelling

July 11, 2006 Aiden Choles Connection Economy, Future Trends No Comments

More often than not the accussation of “telling tales” reminds us of our childhood when our parents would admonish us for being naughty and use this phrase in a far-from-covert ploy to get us to tell the truth. Well, JetBlue is now actually encourgaing the telling of tales … customer experience style. By establishing a Story Booth customers can, via megaphone, express there feelings about the airline. Or, you can submit a story to their story web page here. The Motley Fool reports that close on 2,000 anecdote have been gathered to date. A nice way for a company to embrace the power of narrative.

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