Home » Future Trends » Generation Y » Ripping and burning - Digital entertainment » Technology » Currently Reading:

Batteries not included

January 3, 2007 Graeme Codrington Future Trends, Generation Y, Ripping and burning - Digital entertainment, Technology 1 Comment

As my three daughters eagerly opened their Christmas presents, my heart sank further and further to the floor. There are two things that stirke fear into the soul of any self-respecting Dad (at least, those with the limited handyman skills that I have).

BatteriesThe first is the euphemism emblazoned on some of the more serious toys: “some assembly required”. This invariably requires about 5 different screw drivers sizes (only one of which I might have somewhere back here in my rusting and dusty toolbox), a ratchet set (are there really people who actually have a complete ratchet set neatly laid out in their shed?) and other tools I don’t even know how to pronounce, let alone use. And, of course, all the “English” assembly instructions were written by the rural supervisor in the Chinese factory, having first translated them from the Russian translation of the hand scribbled notes of the original engineer (who designed version 1, but not this version you’re trying to assemble in front of your increasingly less adoring tribe of juvenile female sapiens).

The second is: “batteries not included”. I mean, really, why not? The adrenaline rush of wripping the paper off is followed by the endorphin rush of recognising the very electronic gizmo the advertisers so cleverly convinced them they could not live without. Loud shrieks, arms aloft and shrill screams (I told you I had three daughters) are rapidly followed by waves of disappointment and frustrated little arms crashing down to their sides, as they realise that their darling daddy did not have the foresight to stock up on a carton of AA and AAA size batteries. And it’s Christmas today, and the shops are closed, and we can only get batteries tomorrow. And, yes dears, I know you’re disappointed – believe me, with all your whining and complaining, I’m as disappointed as you are!

Why do manufacturers do this? OK, besides the obvious price issue (Toy A includes batteries worth a few dollars, whilst Toy B does not. Toy B appears cheaper, and is sold more. So, eventually Toy A stops supplying batteries and drops shelf price to just below Toy B, and it starts selling more), is there another reason? If there is, it escapes me.

And why do they not make it more clear on the packaging that you need to purchase batteries (and which batteries you will need to purchase)? And why are toy shop assistants and cashiers not taught to ask, “would you like batteries with that?” as a matter of course?

Anyway, all that got me thinking that the easiest way to become the world’s first dollar trillionaire would be to come up with a battery that provides more power for longer.  Battery power is the single biggest limiting factor in most electronics at the moment.  I did a bit of research around current (aherm, excuse the pun) research into battery power.  Here’s what I found (and it doesn’t look, err, bright).
MIT materials scientist and battery expert Yet-Ming Chiang co-founded the battery startup company A123 Systems (MA, USA).  He was interviewed by Technology Review in August 2006:

“There really are two routes to as-high or higher energy systems that are safer and lower cost. One is better control of manufacturing quality…. The alternative approach is to try to make the chemistries intrinsically safe, or at least safer. People are working on this in many laboratories around the world.  Even [with] the current materials that have been used up until now, the general trend is toward alloys and modified compositions that are safer than what had been used in the past. And then there are the more radical changes in chemistry, such as the phosphate chemistry.

“People who are working on better batteries are very optimistic. There’s definitely room for growth; there are many avenues for improvement. If you look at it realistically, I’d say a factor of two improvement in the next decade is quite realistic. A factor of 10 is not….

“In the order of things you can do, you first have [to increase] the voltage. A higher voltage system will have higher energy, because the energy is the capacity of the battery times the voltage.  The second [option is to find] new host materials that can pack more ions into a given space or weight.  A third option is to increase the charge per ion that’s transported, which is a more difficult challenge. Basically, if you have the same storage capacity (the same number of ions being stored) and the same voltage, if you had a divalent cation such as magnesium, you would have twice the energy of the lithium counterpart. But the difficulty is that the materials that would make a magnesium-based battery work have not yet been developed. And physically there have been concerns, for example, over the rate at which you could move [the magnesium].

“I think fuel cells are definitely worth studying. There’s no arguing with the metrics that suggest the run-time that you can get from devices is currently higher for fuel cells than the battery chemistries we have today.  [But], even though on an energy density basis they still look promising, there are a number of engineering challenges. [One concern is] the byproduct that comes out of fuel cells, water, for example, or carbon dioxide. A battery doesn’t have any chemical byproducts that come out of the battery.  And then there’s the fuel itself. If you look at what you can bring on an airplane now, that may cause some additional concerns for fuel cells.”

Fuel cells, mentioned above, seem to hold the most promise for anything more than just an incremental improvement.   US company Neah Power Systems is one of a number of cpmoanies experimenting with new ways to power electronic devices. A fuel cell converts hydrogen and oxygen into electricity and heat. It resembles a perpetually recharging battery, and could actually be made to fit into a standard-size battery to recharge it. Because the rechargeable element is a small cartridge, users could get rid of their extra battery units and AC adapters and carry cartridges instead.

Neah Power’s technology uses methanol which has several advantages as a fuel, including being powerful, inexpensive and environmentally friendly.  Problem, though:  fuel cells are a few years away from market.

Another future technology, designed to power much smaller devices like remote sensors or medical implants, involves harnessing the power of radioactive isotopes and using this to fuel tiny batteries inside such nanomachines, according to its developers at Cornell University.  Cornell professor Amit Lal has created a battery that measure just 1mm but can run for decades, reports the EE Times. In theory the power from radioactive isotopes could last up to 100 years, but Lal says that they will only operate properly for around 50 years. Some isotopes also carry the benefit of being impervious to environmental conditions, such as temperature, which can affect the lifetime of normal batteries.  Nice info, but not helpful for my daughter’s Fur Real Friend.

There’s a trillion dollars to be made.  Anyone interested?  My daughters certainly are!


Related posts:

  1. Two innovations that will change the world Two technological innovations are giving me great optimism for future...
  2. Can I Clean Your Clock? Why China must wake up to clean power Thomas Friedman is one of my favourite authors. He has...
  3. Online video training on saving energy and saving money For some years now, we’ve been tracking the issues related...
  4. The James Martin 21st Century School – understanding the future I am a huge fan of James Martin. Not the...

Related posts brought to you by Yet Another Related Posts Plugin.

Currently there is "1 comment" on this Article:

  1. Dragon says:

    Recently developed at Princeton, is a simplified fuel cell for engines, with the use of hydrogen, oxygen, and water. They’ll first be used on smaller engines, such as lawn mowers. This will be a good thing, since emissions from lawn mowers are not regulated (at least in the United States),

Comment on this Article:







Subscribe to this blog

Subscribe

Category Drop-Down

Posts about Technology Trends

How Gen Y sees the Gen gap

March 20, 2010 Graeme Codrington

How Gen Y sees the Gen gap

The 11 March 2010 edition of the TIME magazine had a great cover article on “10 ideas for the next 10 years“. In the same edition, Nancy Gibbs (who has often written on generational issues for TIME), wrote an interesting short piece on how young people perceive the generation gap these days. It’s [...]

Africa’s Gift to Silicon Valley: How to Track a Crisis

March 17, 2010 Graeme Codrington

Africa’s Gift to Silicon Valley: How to Track a Crisis

A report under this title appeared in the New York Times on 12 March 2010. It’s a great example of a few things, but especially of the power of social media, and the fact that innovation (and competition) can come from anywhere these days.
Read the story of how technology developed in the aftermath of [...]

The future of money

March 12, 2010 Dean van Leeuwen

The future of money

For years banks and credit card companies have held a strangle hold over the movement of money and charged exorbitant rates for doing so. Now this is changing and fast.
Michale Ivey the founder of Twitpay has devised a system, using code that PayPal made available to him, that allows people to make payments [...]

Twitter 10 Billion – quality not quantity

March 5, 2010 Barrie Bramley

Twitter 10 Billion – quality not quantity

In the last few hours the 10 billionth tweet was tweeted on Twitter. As one would imagine there was all kinds of hype and excitement, as Tweeps with the necesary skills attempted to predict the time it would happen, and I imagine even be ‘the one’?
My last tweet was 9999989724. Wild. Will be at 10 [...]

Recent Comments

  • Graeme Codrington: From: http://philippschaefer.posterous.com/the-participa...
  • Graeme Codrington: Here is an example of how social media changes the power rel...
  • stace: lazy and sensationalist - I couldn't agree more...
  • Graeme Codrington: Here's another example - a company that developed software t...
  • Graeme Codrington: I agree with you on this point, Barrie. BUT... I just had a...

Archives

Tweet Blender

workforcetrends: 41 Amazing #Pictures of Pollution in #China http://ow.ly/Diy9 (via @GWPStudio @Flipbooks) #Environment #green
3 hours ago
workforcetrends: Why Businesses Don’t Experiment ) - http://bit.ly/dDfita by @danariely in HBR (via @ariegoldshlager @gregkrauska)
3 hours ago
barriebramley: Getting married for the second time is the triumph of Hope over Experience' Charles Saatchi (via @kojobaffoe @Brendan_l)
6 hours ago
barriebramley: @702land what's @YoTwits? Headlines without links. Does anyone think this is useful? I find it anoying
6 hours ago
barriebramley: @MelanieMinnaar - Nice pause. Nice reply : )
6 hours ago
barriebramley: LMAO RT @_ShoN: I love U, I love U, I love U. Don't get me wrong, I love other letters also (via @LisaTroy)
6 hours ago
barriebramley: Family waiting lunch. Youngster playing game on mobile. Man on knees praying to Allah. Young woman hot pants swimming. Rustenburg. New SA :)
7 hours ago
barriebramley: @gregnietsky @brendan_l @clivesimpkins - why do people who say they 'grew up in the Church' never seem to see themselves as part of it?
7 hours ago