Honda Racing F1 goes green
Honda Racing F1 Team launches pioneering environmental concept
The Honda Racing F1 Team today announced a major new initiative for the 2007 Formula 1 season. To help raise awareness of the environmental issues facing the planet, the RA107 F1 car will simply feature a huge image of earth, in place of the advertising and sponsor logos which have featured and dominated all other F1 cars for decades.
The car’s new look is a powerful call to action for fans, sponsors, customers and members of the public to join Honda’s commitment to help address the environmental issues facing the world. Via the website www.myearthdream.com, anyone who wishes will have the opportunity to have their name on the car, make a pledge to make a lifestyle change to improve the environment and make a donation to an environmental charity. Under the concept of “our car is your car”, each name will form a tiny individual pixel which will help build the image of planet earth on the car. Each name will be visible on the website when you make the pledge or under a microscope on the car.
Universal Music, the largest music company in the world, and Gatorade are the first global brands to partner the team in this exciting new concept. Existing partners have enthusiastically embraced the idea and all remain involved with the team for the 07 season. In addition, the team is delighted to announce that Fila, IBM, Instron, Oliver Sweeney, Perkin Elmer, Showa Denko, TUV and GF Agie Charmilles have joined the roster of team partners and suppliers.
[Source: Honda Racing F1]


ICICI Bank has started to become an internationally watched brand, since it was featured in “The Fortune at the Bottom of the Pyramid” (a book by Prahald, available at
Every year, Fast Company releases a list of companies doing good things for the planet. This year, they extend the list to companies, organisations and individuals. The list is an interesting and uplifting one, in a sea of dark news on this issue.
Well, today, I am impressed. Well, on verge of being impressed anyway. I don’t know how the guys at
In yesterday’s
I received this by e-mail the other day, and have no idea who the author of the story is. Thanks to Warren though for sending it to me.
According to
First there was
In my home country, South Africa – a nation of about 20 million adults who are old enough (or young enough) to drive – there have been about 650,000 new car sales a year for the past few years. Half of those are in my home city, Johannesburg – or, to put it simply: a thousand new cars a day on Joburg’s streets, every day for the past 3 years! This demand for cars is a global trend. Yet, Ford managed to rack up the biggest corporate loss in history in the past few weeks.
I was asked again the other day what the “theme” of this blog is. It can sometimes seem like a collection of rambling musings on the world. Well…
South Africa, a young democracy, is experiencing what almost every young democracy has experienced: an increase in crime, and other issues that threaten hard won freedoms. It often takes a tipping point, and an escalation to almost unbearable limits, in these situations, until society is shaken from its sleepiness and starts to fight back. I sense that this is where South Africa now finds itself. There is a feeling that crime, especially violent robbery, has increased dramatically in just the past few months, and I sense a heaviness in people’s hearts. But, is this the reality?





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