http://www.connectioneconomy.com/2007/02/25/green-banking/ Blogging about Tomorrow's world Today Fri, 19 Mar 2010 11:41:15 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.connectioneconomy.com/2007/02/25/green-banking/comment-page-1/#comment-26369 Dean van Leeuwen Fri, 02 Mar 2007 05:58:46 +0000 http://www.tmtd.biz/2007/02/25/green-banking/#comment-26369 This is a great example of a bank getting a head start on attracting civic-minded Millennial customers as well as the more cynical Gen-Xers. Boomers will probably like the image of being green again so here is a win win generational marketing campaign that hits all the buttons, nice one Icici Bank! (great name I saw it when I was in India last year and as a brand name it stands out is humorous - well at least it is to me! :-) ) This is a great example of a bank getting a head start on attracting civic-minded Millennial customers as well as the more cynical Gen-Xers. Boomers will probably like the image of being green again so here is a win win generational marketing campaign that hits all the buttons, nice one Icici Bank! (great name I saw it when I was in India last year and as a brand name it stands out is humorous – well at least it is to me! )

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