Home » Global View » Marketing and sales » On the Move - Travel » Ripping and burning - Digital entertainment » Technology » The Quick and the Dead - case studies » Currently Reading:

In flight education – consumer value shifts

May 15, 2007 Graeme Codrington Global View, Marketing and sales, On the Move - Travel, Ripping and burning - Digital entertainment, Technology, The Quick and the Dead - case studies No Comments

A nice innovation is being experimented with by Air France, JAL, Singapore and Virgin airlines. They will now be offering in-flight language tutorials on selected routes, helping passengers to learn a few key words and phrases of the language of the country of their destination. This is based on an interactive audiovisual language program developed by Berlitz, the company that supplies many in-flight entertainment screens. The system currently supports 23 languages.

This is an example of a massive trend – consumers are demonstrating a value shift from passive consumption to mastering skills. The smartest companies are offering their customers the opportunity to add to their skill set, not just consume a service or product.

Related posts:

  1. It’s (still) good to be good One of the trends we’ve been tracking for some time...
  2. Surprise! Creating experiences for your customers For many years now, we’ve been telling our clients that...
  3. After Shock: the five trends disrupting business in the next 5 years Updated in March 2010 (now with an added Executive summary...

Related posts brought to you by Yet Another Related Posts Plugin.

Comment on this Article:







Subscribe to this blog

Subscribe

Category Drop-Down

Posts about Future Trends

Forget creating customer loyalty and focus on building friendships with customers

March 18, 2010 Dean van Leeuwen

Forget creating customer loyalty and focus on building friendships with customers

I’m not talking about the glib friendships companies try to encourage by inviting their customers to be friends or fans on Facebook, but rather intimate and deep relationships that come from having a vested interest in the people that make their business possible. I recently came across a study by Michael Argyle and Monika Henderson [...]

You’re going to have to change your management style

March 17, 2010 Barrie Bramley

You’re going to have to change your management style

I spend a large part of my year in conversation with managers working hard to try and understand today’s younger workforce. The pain they’re feeling is palpable. The evidence of change is overwhelming. Making the necessary changes, at times, seems impossible. The hope is that the challenges are being interrogated and slowly but surely acted [...]

A Radical Proposal for Executive Pay

March 15, 2010 Graeme Codrington

A Radical Proposal for Executive Pay

Everyone agrees that something must be done about executive pay. One of the major contentious issues emerging out of the financial crisis is the way that senior executives and manager, especially in the financial industries, are remunerated. These days, executive pay often seems to be unrelated to the company’s performance, and in many [...]

The future of money

March 12, 2010 Dean van Leeuwen

The future of money

For years banks and credit card companies have held a strangle hold over the movement of money and charged exorbitant rates for doing so. Now this is changing and fast.
Michale Ivey the founder of Twitpay has devised a system, using code that PayPal made available to him, that allows people to make payments [...]

Recent Comments

  • Graeme Codrington: From: http://philippschaefer.posterous.com/the-participa...
  • Graeme Codrington: Here is an example of how social media changes the power rel...
  • stace: lazy and sensationalist - I couldn't agree more...
  • Graeme Codrington: Here's another example - a company that developed software t...
  • Graeme Codrington: I agree with you on this point, Barrie. BUT... I just had a...

Archives

Tweet Blender

Refresh
barriebramley: @mikestopforth @gabyrosario - u the only two I know who went. Don't know if this is useful? Boots, beer, and babes at SXSW http://tr.im/Sz3C
4 hours ago
workforcetrends: My white paper on 'When Social Media Grows Up' (http://tr.im/socialmedia2), is now available as a podcast: http://ow.ly/1onJn
10 hours ago
DeanvanLeeuwen: Marketing and product development for Boomers http://ow.ly/1oEOA
12 hours ago
DeanvanLeeuwen: Tool for UK entrepreneurs - Getting British Business Online http://ow.ly/1oEKk
12 hours ago
DeanvanLeeuwen: Watch Lady Gaga Telephone Music Video she's a wrecking ball social phenomenon brilliant http://ow.ly/1oEGw
12 hours ago
workforcetrends: RT @derekmarkham: Bad Water More Deadly Than War : http://digg.com/d31M3f7?t #water
14 hours ago
workforcetrends: RT @mitchbetts: 10 innovations -- from checklists to robots -- that will transform #future health care. http://s.hbr.org/dm7Qhz @HarvardBiz
14 hours ago
workforcetrends: RT @WillSarni: The Economist captures science of climate change brilliantly - it is an ongoing process of discovery. http://bit.ly/c3q93P
14 hours ago
view more »