Home » Diversity » Generation Y » Generations » Marketing and sales » Currently Reading:

Tesco trains their staff in generational talk

June 24, 2007 Graeme Codrington Diversity, Generation Y, Generations, Marketing and sales No Comments

Tesco logoOlder supermarket workers, at Britain’s Tesco, are being given a guide to youth slang to help them understand younger colleagues and customers, in the form of a pamphlet handed out to staff. The pamphlet is being tried out in some of Tesco’s 1 500 stores with a high proportion of employees over retirement age.

Key phrases in the guide include:

  • Bad: Good (but this can also mean bad. When in doubt, just nod).
  • How’s it hanging?: How are you today?
  • Laters: Cheerio, goodbye.
  • Minging: Ugly, unattractive.
  • Phat: Wicked (in the good sense), cool.
  • Slammin’: Pleasing to the eye.
  • Talk to the hand: I’m not listening.
  • Wack: Weak, boring.

A Tesco spokesperson said: “It aims to help bridge the generation gap and offer a guide for older members of staff looking to chat with younger colleagues and customers.”


Lionel Gardner, 70, who works at Tesco Extra in Eastbourne, East Sussex, said: “It’s a great idea. I love working with young people but a lot of the time I have difficulty understanding what they are trying to say.”

And Ash Coley, 18, who works in the same store, said, “We youngsters learn a lot from the old timers. It is very interesting to talk to them – especially when they go on about the war. Hopefully, we will be able to have even better conversations with them now with the help of this guide.”

Tesco Public Relation’s chief Jon Church, who recruited daughters Nicola, 15, Gemma, 14, and 11-year-old Hannah, to help write the guide, said: “We have a very diverse workforce and customer base and in today’s fast-moving world there can be a communication barrier between generations. If the leaflet is well received, we will roll it out to all UK stores.”

Good luck to them.

Some lessons for the rest of us:

  • Generational interaction is important, and makes good business sense.”
  • Young people want to connect with older people.
  • One of the best ways to help people connect is to get them talking – especially such that they can actually understand each other!
  • Get young people involved in creating solutions to your generational business problems.

Related posts:

  1. Tesco, a talented company I’m always on the lookout for talented companies and I...
  2. Top tips for mentoring the next generation of talent ...
  3. Generational research in Africa If you’re interested in the generations, and how intergenerational issues...
  4. Don’t treat all the Boomers the same I recently had a chance to have interact with Warren...

Related posts brought to you by Yet Another Related Posts Plugin.

Comment on this Article:







Subscribe to this blog

Subscribe

Category Drop-Down

Posts about Technology Trends

How Gen Y sees the Gen gap

March 20, 2010 Graeme Codrington

How Gen Y sees the Gen gap

The 11 March 2010 edition of the TIME magazine had a great cover article on “10 ideas for the next 10 years“. In the same edition, Nancy Gibbs (who has often written on generational issues for TIME), wrote an interesting short piece on how young people perceive the generation gap these days. It’s [...]

Africa’s Gift to Silicon Valley: How to Track a Crisis

March 17, 2010 Graeme Codrington

Africa’s Gift to Silicon Valley: How to Track a Crisis

A report under this title appeared in the New York Times on 12 March 2010. It’s a great example of a few things, but especially of the power of social media, and the fact that innovation (and competition) can come from anywhere these days.
Read the story of how technology developed in the aftermath of [...]

The future of money

March 12, 2010 Dean van Leeuwen

The future of money

For years banks and credit card companies have held a strangle hold over the movement of money and charged exorbitant rates for doing so. Now this is changing and fast.
Michale Ivey the founder of Twitpay has devised a system, using code that PayPal made available to him, that allows people to make payments [...]

Twitter 10 Billion – quality not quantity

March 5, 2010 Barrie Bramley

Twitter 10 Billion – quality not quantity

In the last few hours the 10 billionth tweet was tweeted on Twitter. As one would imagine there was all kinds of hype and excitement, as Tweeps with the necesary skills attempted to predict the time it would happen, and I imagine even be ‘the one’?
My last tweet was 9999989724. Wild. Will be at 10 [...]

Recent Comments

  • Graeme Codrington: From: http://philippschaefer.posterous.com/the-participa...
  • Graeme Codrington: Here is an example of how social media changes the power rel...
  • stace: lazy and sensationalist - I couldn't agree more...
  • Graeme Codrington: Here's another example - a company that developed software t...
  • Graeme Codrington: I agree with you on this point, Barrie. BUT... I just had a...

Archives

Tweet Blender

DeanvanLeeuwen: My Top tip for today Rethinking Marketing http://ow.ly/1oELN
1 hour ago
workforcetrends: Blog: How #GenY sees the Gen gap http://bit.ly/aNFILQ // it's smaller and larger than it's ever been
6 hours ago
tomorrowtodayza: Blog: How Gen Y sees the Gen gap http://bit.ly/aNFILQ
6 hours ago
barriebramley: Hey dad. Today was the best. #SixWordStory
6 hours ago
barriebramley: This morning you made me cry. #SixWordStory
6 hours ago
barriebramley: We don't spend enough time together. #SixWordStory @clivesimpkins
7 hours ago
barriebramley: Risk and courage. All we need. #SixWordStory
7 hours ago
barriebramley: With you, the world makes sense. #SixWordStory
7 hours ago