Baby Boomer marketing campaign on steroids
Marketers have long identified that Baby Boomers are attracted to products endorsed by celebrities. Louis Vuitton the French fashion design house has outdone itself with their current “where will life take you” marketing campaign. The list of celebrities is impressive with no less than Stefi Graf & Andre Agasi, Mikhail Gorbechev, Catherine Denevue and Rolling Stone’s guitarist Keith Richards all fronting the face of the campaign! “Countless Emotions…countless journeys” Louis Vuitton also tugs on the emotional heart strings of Boomers living life to the fullest and there is even a hint of nostalgia as all the celebrities are of yesteryear. Great campaign…if you are a boomer! Not sure how many Generation Xers this ad campaign will appeal to but I can’t imagine many and yet I’m sure that as Generation X approaches the heights of their careers (the oldest of the Gen Xers are nearly forty) they would form a large proportion of LV’s target audience.
Have a look at the campaigns micro site by following this link to the Louis Vuitton
site and then click on the LV core values film
download free ringtones tracfonefree polyphonic ringtones usacingular free phone real ringtonesfunny free mp3 ringtonesfree downloadable mp3 ringtonesinfo personal polyphonic remember ringtones voice,info personal polyphonic remember ringtones,info personal polyphonic remember ringtones sprintringtones converter,midi ringtones converter,converter joy ringtones serialmp3 ringtones creatorfree phone ringtones samsungsamsung mobile ringtones,samsung ringtones,free samsung x427 ringtonesfree ringtones from jamster,free info jamster remember ringtones,free jamster ringtonesmobile phone ringtones tdownload lg phone ringtones,download ringtones to phone,download info phone remember ringtonescrazy download free frog ringtonescricket wireless ringtonesdownload free christian ringtonesfree lg ringtones verizon wirelessfree ringtones verizoncomputer download free ringtonesmusic nextel real ringtonesfree ringtones converterfree arabic mobile ringtones,free arabic ringtones,arabic free info remember ringtonescell free lg phone ringtonesfree ringtones for alltel phonenextel ringtones programno fax payday loancheap loan payday,cheap loan long payday termquick payday loan same day,loan online? payday quick ?,loan payday quickfree loan payday,hassle free payday loan,interest free payday loanno checking account payday loanbest payday loanonline payday loan applicationlow cost payday loanguaranteed no fax payday loanfaxless loan online paydayfast cash payday loan,payday us fast cash loanpayday loan in canada,canada in loan only payday,canada loan online paydaylow interest payday loanno fax payday advance loanpayday loan cash advance loancompany loan payday,how to start payday loan company,starting payday loan companyaafes loan payday30 day payday loaninstant loan online paydayfast cash payday advancecalgary payday loanaccount loan payday savings,account loan payday savings using,payday loan in savings accountcheap payday loanquick payday loanfast cash advance payday loan
You get a narrated video tour of the celeb’s favourite city, you can also enter an interactive wardrobe to see what they would take with them on their journey and there is a video of the photo shoots for the campaign. As a Gen Xer this is all too naff for me and a bit old school web marketing. The micro site will not capture Gen X’s attention for long enough to keep them there and Boomers, well they are unlikely to even find the micro campaign site! LV have spent millions on this campaign and whilst the print campaign in magazines will work for Boomers as an integrated campaign it falls down. There are so many ways that this campaign could’ve worked for both Boomers and Gen Xers and yet it doesn’t because LV has not understood the underlying values of these two generations. For example LV could’ve created a online computer game where you could take the celeb on a gaming adventure, or even better LV should’ve created Keith Richard as an avatar in SecondLife, you could then have watch him on his journeys and “experienced” a “live” Stones concert… Instead you get an ad campaign with a very boring mirco website and some yesteryear celebrities…nice try LV, no cigar!
Related posts:
- Harvey Nichols- fab ad campaign I’ve just come across this print advert campaign by...
Related posts brought to you by Yet Another Related Posts Plugin.
Recent Comments