A week or so ago, Dean noted that the Tories in the UK were trying to target (or needed to try and target) a younger generation of voters. In the same week, I read an article in The Economist about how British politics was using (or not using) digital communication technologies and Web-based tools. Read it online here, or a summary below.
The internet and politics
Semi-connected
Apr 17th 2008
From The Economist print editionBritish politics is missing out on the potential of new media
EVEN the least fogeyish of politicians have been flummoxed by the internet. Tony Blair, champion of all things modern, paid no end of lip service to the potential of new media as prime minister but was comically technophobic himself. Still, the internet plays a role in huge areas of British public life: party politics, punditry and government itself. But web aficionados lament a yawning gap with America, and with the most go-ahead corners of Europe.
The official websites of the main political parties—Labour, the Conservatives and the Liberal Democrats—get less web traffic than the most popular political blogs, and much less than even the far-right British National Party. No surprise, say cyber enthusiasts; they do a passable job as repositories of information but offer little scope for users to get involved beyond signing up for e-mail distribution lists.
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