Research into Generation Y

Someone sent me the executive summary of a report by the Bank of America, entitled “Generational Differences: Managing the ‘Gen Y’ Associate.”

Here are some of the findings:

• They’re not hungry. They are not ambitious for advancement if it comes at the expense of their personal lives and goals.

• They expect more control. They expect more authority and more discretion about how they spend their time at work.

• High self-esteem. They grew up basking in the “decade of the child”, with self-esteemed laced parenting and education.

• They want everything now: technology, training, feedback and recognition.

• Tech-savvy. Gen Next exhibits greater knowledge and skill using computers and digital tools. Because Gen Next was born with technology – - bred on YouTube, Google, Napster, Facebook, MySpace and other innovations – - they assimilate it better.

• Variety. Gen Next doesn’t like to be on one assignment too long.

• Not here for long. They don’t expect to stay on a job, or even a career, too long.

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