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Catching Gen Y with pizza delivery

October 28, 2008 Dean van Leeuwen Customer service / experience, General, Generation Y, Marketing and sales No Comments

I’ve been reading a lot of commentary recently about how differently companies need to be targeting Gen Y (people born in the UK after 1988), both as an employee and consumer. The Harvard Business Review has great commentary on the subject, and I’ve just come across a good example by the The Economist who is targeting college students in the US using pizza delivery boxes. Pizzerias around college campuses received Economist branded pizza boxes detailing world production stats on the students favourite pizza ingredients such as cheese!

It’s novel, entertaining, educational and clever…all the things that Gen Y expect from a marketing campaign.

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