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Everybody’s singing this song

April 15, 2009 Dean van Leeuwen Generation Y, Generations, Marketing and sales, Sustainability & environmental issues No Comments

Candle – earth hour

picture-91

Great TV ad for Earth Hour. Gets everything right from a Gen X and Gen Y perspective… connects with their values, entertains and keeps them intrigued…(which is important because as adverts go it is long…a 90 seconds ad!) leaves them hanging on to find out more, very good use of music. Well done leo burnett and WWF… getting fab customer reviews on you tube too

click here to view advert

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