Can advertising be too effective?

Here is a great marketing case study. Swedish Airport Coaches conducted a study and determined that a bus trip save the equivalent of 50 car trips. They built an outdoor advertising display comprising of a bus built out of 50 disused cars. The advert has been hugely successful. It touches on carbon emissions issue which is topical, but more importantly the display is cleverly put together and became such an entertainment and item of interest, that it resulted in traffic jams! This advert touches at the heart of how to connect with younger generations. Here are some marketing tips for connecting with Gen X and Millennials which this advertising campaign does well:

- entertain them
- create campaigns that make them think
- dont make the message obvious
- use juxtaposition – and make things appear not as they are
- use humour and paradox

You can watch the video here: 50 cars or 1 bus?

Related posts:

1. What Microsoft’s “racism” teaches us about ourselves The ether is alive with enraged twits, tweeting and blogging...
2. Life Training: Training that develops effective people VS effective employees will hold the fabric of your organisation together Traditional skills programmes can’t be applied to everyone within a...
3. Gen Y in Japan not consumerising Interesting article from CNN Go Asia on 8 Feb 2010...
4. Harvey Nichols- fab ad campaign I’ve just come across this print advert campaign by...
5. Everybody’s singing this song Candle – earth hour Great TV ad for Earth Hour....

Related posts brought to you by Yet Another Related Posts Plugin.