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Harvey Nichols- fab ad campaign

May 19, 2009 Dean van Leeuwen Generations, Marketing and sales No Comments

harveyrocket2 harveystop2

I’ve just come across this print advert campaign by Harvey Nichols, the high end clothing retailer. It’s a cracker and one of the best print campaigns I’ve seen in a long time. The first time I looked at it I don’t get it, but the vivid colours and imagery drew me in, further capturing my attention and making me think. The symbolisms that can be interpreted from the association between the dress and the “rockets” is subtle but brilliant… the advert rockets with innuendos… On further investigation I discovered that there is a complete range of 8 different adverts using the same creative concept. This is an awesome advert for the Generation X and Y generations… Look at the rest of the campaign and consider the symbolism behind each advert… Great ad campaign

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