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Oprah and Supply Chains

September 19, 2009 Barrie Bramley Connection Economy, Customer service / experience, Marketing and sales, Sustainability & environmental issues, The Quick and the Dead - case studies No Comments

We all know about Oprah’s ability to significantly impact sales. In both directions. She loves it, we love it and we buy it. She hates it, we hate it and don’t ever buy it. It’s one of the reason’s, I suppose, that her business is as large as it is? Started as a simple talk show, added a ‘home shopping network’ component, and now she moves markets (and I’m sure a whole lot more)

I enjoyed this article from CIO because it moves from sales and profits and focusses on supply chains and logistics. I suppose it’s an obvious curiosity, but it does create an interesting question around logistics and supply planning for a product being Oprah-tised.

There’s a great case study exercise around Amazon.com and their Kindle being Oprah-tised. Even the highly efficient Amazon didn’t seem to cope with the added demand apparently created by Oprah.

“The day of the endorsement, visits to Amazon’s website were up 6 percent over the previous Friday, according to Experian PLC’s Hitwise. Web traffic going from Oprah.com to Amazon.com increased more than 15,000 percent.”

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