A web war between two countries

OK so the title of this post completely over-states what you’re about to read, but once you read it you’ll hopefully sympathise and appreciate the dramatic exaggeration : )

We’ve recently updated the look and feel of our brand to ensure a more consistent look and feel for our South African and UK offices.

Outside of the new look and feel, we created a single landing page from our historical web url (www.tomorrowtoday.biz) and from there offer two options:

• South Africa
• United Kingdom

Of course one of the first questions asked was which country get’s to be on the left of the page? The answer was simple. Our SA team designed the page we choose. However, our competitive streak entered the conversation and we agreed to track Google Analytics on each of the two country sites and whichever had the most hits, most unique visitors, most pages visited, longest time per page, etc, etc (a very complicated algorithm is always involved when Graeme’s involved) would get to be on the left.

This month (our first competing month) the UK won. It was tight and there is obviously a query from our side on a sudden very unusual spike in the middle of the month. But we’ve edited the landing site in the mean time, while we give our UK colleagues some time to come forward with the true story around that unusual black swan spike of theirs : )

Click here to visit the South Africa Web Site

Submitted by the TomorrowToday South Africa Team

: )

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