Knowing What You Don’t Know is Important

Yes it’s true. I’m getting coached in ‘Social Media’. “About time” some might say but it’s not just about how to engage in the various kinds of social media available – it’s about learning how to, ‘connect the dots’. It is about understanding how to work with all the options in an integrated manner that makes professional and personal sense. I suspect many more of my ilk could do with some time with my Coach and the reality is that knowing this stuff simply isn’t optional – it’s an imperative.

W. C. Howell is credited with the model with which most of us are familiar when it comes to acquiring a skill. The model moves from a level of ‘unconscious incompetence’ to ‘conscious incompetence’ to ‘conscious competence’ to ultimately, ‘unconscious competence’.  So what does this look like when applied to my development path in the area of social media education?

Unconscious incompetence: A what? ‘c-o-m-p-u-t-e-r. Don’t only major international companies and governments have access to this kind of thing?  I’m not sure I’ll need one, but thanks anyway. The future? Yes, yes…(late 1980’s – early 1990’s)

Conscious incompetence: Wow…how do you switch this thing on? It sure takes up a lot of desk space but looks important, even impressive…where did you say I turn it on? How come there is this blue screen…and what’s that noise? Show me how you did that…that’s really cool, I need to be able to do that stuff. Hold on, not so fast…I just need to make a note of that. (mid 1990’s – early 2000’s)

Conscious competence: Sure I’m on Facebook and I even know that ‘Twitter’ isn’t a term of insult nor is it some sort of birdcall heard only in the mating season. Sure I know how to access that information, open multiple windows and load useful software. How did I ever survive without email?  I know how to solve that problem…just reboot…there see, anything else I can help you with? With some concentration and focus I can link some of my technology gadgets and to really impress fellow travelers, even produce my iPod on flights whilst banging away on my laptop keyboard. Laptop? Apple of course.  Check out that cool little Apple logo that lights up on the lid! (mid – late 2000’s)

Unconscious competence: My tweet directs people to my latest blog which drives folk to the article and website resulting in conversations, connections and further helpful information, relationships and opportunities. There, dots connected and a seamless integration of knowing the why and how behind it all. By catching up I’ve actually been able to slow down and I feel an intricate part of an amazing reality that is unfolding all around me…connections, information and well, relevance. (the future)

Knowing what you don’t know is important. It is your learning pathway into Tomorrow, and it is a journey that shouldn’t be delayed. Let me know and I will put you onto a great social media Coach…

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