On Line Shopping as a Baby Boomer
This morning Barrie and I had a coffee meeting. As Director of Resources at TomorrowToday I had to admit to him that I had never ordered a book on line…… Yet I am an avid book buyer from the stores in my area.
He challenged me to come home and place an order with Amazon. Ok Barrie – Two hours later the deed is done. Why had I not done this before??? Especially in my role as Head of Resources. I had to admit that the Baby Boomer in me was in the way. If this is so for me, how do we teach all those Baby Boomer book buyers out there to convert to on line trading?
A second incident around this happened last week with my ten year old niece who calmly told myself and her Gran that she had ordered ten books from Amazon that day and was negotiating with her Dad as to who was going to carry this investment. Why am I scared, she is confident and my mother does not even contemplate this channel? This is a great marketing challenge for the On Line trader.

For me, life has always been about challenge, passion, growth and making a difference. Working each day without experiencing these things would start to cause a slow death inside. I choose to try and live my life to the fullest, to push the limits of my potential. This means that I can’t rest too long in the comfort zone of life. I find that when the fear of staying is greater than the fear of changing, it is time to move on. This is what drove me � a ‘baby boomer’, single mom on the wrong side of 45 � to give up the comfort of a stable work environment to enter the challenging virtual world.
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