IBM CEO Samuel Palmisano has announced what he calls an Innovation Jam – an attempt to come up with new business and product ideas by leveraging the collective intelligence of IBM’s 100,000-strong ‘crowd‘.
According to Yahoo! Business, IBM has “used these online brainstorming sessions to mine for new business opportunities in 2001, to exchange ideas about good management in 2002, and to discuss IBM values in 2003″ – this is not a new idea, but is unique in that IBM is looking for ideas from clients, suppliers, consultants, resellers, employee family members, etc. They are going open source with innovation – 2 x 72 hour sessions in which stakeholders pump ideas into the system – “IBM won’t own any of the nuggets that emerge” – but are willing to put up to $100 million behind the strongest concepts.
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