Book Review – Free: The Future of a Radical Price
Chris Anderson is the editor of Wired, one of my favourite magazines. He has written two great books based on HBR articles. The first was “The Long Tail” – an awesome concept (Google it). Now, he has offered us another view of how the Internet is changing the world. It’s “Free”. A deputy editor at The Economist (my favourite magazine of all) has written a review. You can read it here, or below. Buy the book at Amazon.co.uk or Amazon.com or Kalahari – South Africa.
Chris Anderson is a guru of the information age. Under his editorship, Wired, the voice of the digital world, has won zillions of prizes. His speeches on the economics of the internet command vast sums. He’s a brilliant journalist; I know that, having worked with him before he was a big shot. But it is as an author that Anderson has gained most fame. He writes, broadly, about how digital technology has made the world a better place. His first book, The Long Tail, was hugely influential. In the bricks-and-mortar world, it said, in which the costs of marketing and distribution are high, companies make money by selling vast quantities of a few blockbuster items. In the digital world, in which the costs of marketing and distribution are low, companies can make money by selling small numbers of lots of different items.

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