School sport as an indicator of Talent

Malcom Gladwell’s book Outliers has been one of my break-through books of 2009 in the area of ‘Talent’. If it does anything to the reader, it will surely have them asking deeper questions around what talent is and how we should be assessing for it? It did at least that for me. I’ll confess right up front that I am a Gadwell fan. Yes I have read the critiques on him, and whatever you might say of him, he does one of the best jobs taking some very complex ideas and packaging them for the less educated, complex and deep, like me (and you if you’re honest).

The Wall Street Journal blog has a great article that plays in the ‘Outliers’ space, called Economists Link Athletics to Success in School, Job Markets. Wharton economist Betsey Stevenson has drawn a link between young women entering sports in high school in the US (a law change in 1972, significantly changed the ratio’s of young women in high school sport) and an increase of female college attendance and female labour-force participation.

This article adds, in my mind, to the increasing body of evidence suggesting that how we spot ‘talent’ is more complex than a battery of psychological tests, academic results and personality profiling (no matter how sophisticated they seem). There may be many other, far more robust indicators as to someone’s future value that we don’t know how to interrogate, have forgotten about, or are just not courageous enough to explore?

Title IX’s most pronounced effect was on athletics. Girls’ participation in high school sports went from 1 in 27 in 1972 to 1 in 4 in 1978. But it’s effect wasn’t uniform because states where boys’ participation in athletics was high were forced to increase girls’ participation the most. Ms. Stevenson was able to use the variation between states to tease out the effect of girls participation in sports from other factors. That allowed her to see how playing sports affected girls’ success later in life.

Her conclusion: A 10 percentage-point rise in girls’ participation in high school sports leads to a 1 percentage point increase in female college attendance and a 1 to 2 percentage point increase in female labor-force participation.

Maybe athletics should be added to reading, writing and arithmetic.

Maybe indeed…..

Learnings around working from home

One of the emerging requests/trends in today’s business environment centers around the mystery of ‘working from home’. Many people talk with much  gravitas about the ‘ins and outs’. However, in my experience, once you dig under the surface a little, you discover how little they know. In fact how little is known, period, about this subject (again that’s my opinion).

You can understand then, why this blog post from Inc Magazine caught my attention. The entire staff decided, as an experiment, to see what they could learn about working from home. And so home they went, for one month. What a great project : )

This article is written one week in, and they give a brief summary of the learnings so far:

Remember to eat

Prepare for e-mail overload

Get out of the house

Get a comfortable chair

Video chat is your friend

Don’t forget to stop

You can actually get stuff done

In the article they unpack each of these 7 points. Worth following and reading for sure….

Why Gen X parents are so painful

Susan Gregory Thomas writes a great article, ‘Teachers Guide to Gen X Parents‘. Possibly the best description I’ve read as to how Gen X parents are experienced in a school context by educators and administrators, and then why they are as they are? To be honest, as a Gen X parent myself, I found myself very sheepish reading it. Having been fairly proud of my activity and involvement in my children’s school, I suddenly found myself being exposed with the possible truth behind all that ‘involvement’.

In preschool, we’re the ones anxiously arranging developmentally appropriate playdates for our Siouxsie-and-the-Banshees-T-shirt-clad three-year-olds. In kindergarten, we’re frantic that other parents’ children are starting to read cat and rat, while our Ruby and Dylan are still having trouble identifying lowercase letters. We think the gold-star system and its ilk are archaic and punitive, and we want to have a meeting to present our suggestions for alternative achievement systems.

By grade school, we’re demanding to know why the math program is not challenging enough for our child. We email our complaints about the seating chart. We openly deride the arts instruction and may rally other parents to the point of a coup d’état. By middle school, our kids have schedules and professional support staffs that resemble those of corporate lawyers. Look out, high school: We’re coming.

Thomas suggests the reason Xers as parents, are like they are, is because of their own school experience. Because we didn’t have, in our opinion, a great education experience, we’re determined not to let that happen to our own children. It’s not that we have any evidence that this is in fact what’s going on, we’re going to make sure there’s absolutely no chance it will.

We’ve been taking care of ourselves since we started going to school, and we don’t trust authority figures, because they weren’t trustworthy when we were growing up. Our parents didn’t know what was going on at school, and our teachers didn’t know what was going on at home. We’re not going to let this happen to our children — not even for a second. We’ll do whatever we have to do to make sure our kids get what they need.

One of those great articles worth reading. Be warned if you’re an Xer. It may knock you, as it did me, down a notch or two : )

Gen Y in Japan not consumerising

Interesting article from CNN Go Asia on 8 Feb 2010 about Japanese Gen Y simply not buying.

How times have changed. Japan’s Generation Y have become famous for hating to buy anything. They were first reluctant to buy cars. And now we find out that Japanese youth are also disinterested in motorbikes. Sales for 2009 were a mere 10% of the market’s peak some 23 years ago.

It shouldn’t come as a surprise that this younger set are different. Generational Theory suggests that each generation, based on the world they grow up in, develop a set of values that in places are different to the generations before them, and those to follow.

I guess what can be surprising is just how different they are! The challenge from a marketing and product development perspective is trying to read these trends and shifts in order to respond accordingly and quickly. Around the world, in most countries this market segment is a large segment. They’re large in number and in wallet size. Not seeing their changing needs and wants can be be detrimental to any business setting their sights on them to secure future growth and revenue.

In most developed world economies there is still a healthy baby boomer population to support short term sales and growth, but once they begin to exit the economy, business is going to have to pander to the younger set coming through. The developing world economies don’t have that luxury. They need to adapt and adjust to these young people NOW!

As this article suggests, this particular group in this particular country are not simply interested in a different colour, shape and size. They’re fundamentally different. Business is going to have to radically change how it goes about what it does, or hope and pray like crazy that they’ll change their world view. Fat chance in my opinion.

President X – a one year review

Author, Tammy Erickson, does a nice job in a Harvard Business Review post taking a look at President Obama through the filter of Generation X.

President Obama is arguably the United States’ first President who is a member of Generation X. (I say “arguably” since the boundary line between Boomers and X’ers is subject to debate. Born in 1961, in my view, he’s the vanguard of the next generation leaders.)

She does a nice job focusing on a few characteristics she suggests belong to Gen X and how these display themselves in the world of President Obama. Some of these include:

• Options thinkers
• Richly multicultural and diverse
• In general highly pragmatic
• Fiercely dedicated to being good parents

Her closing observation, is that Xer leaders can fall into the trap of having multiple options, which works in an increasingly comlex world, but this needs to be backed up with a decision for action.

In a world as complex and rapidly changing as ours, I admire the X’ers’ bent toward multiple options. I’m skeptical of anyone who argues there is only one way. But I also admire those who, after considering multiple options, present a persuasive and engaging case for the course they’ve chosen. Perhaps this is one change we will see in President Obama’s approach over the year ahead and a useful lesson for all X’er leaders.

I don’t trust you

I don’t trust you! Well it’s not exactly that, it’s just that I trust you less, if the Edelman TrustBarometer is accurate in it’s 2010 report. As The Next Web summarises:

Mainly that the trust in global business has risen across the board. Something surprising was that trust in all forms of media went down. When it comes to information about a company, stock or industry analysis reports topped the list for credibility at 49% while social media bottomed out second to last — only above corporate advertising — at 19%.

That said, it means you trust me less as well.

Confession: I’m a bit of a Twitter addict. It’s changed my reading world, educated me, and brought more interesting thoughts into my head than I’ve had in a while. Am I wrong for trusting your tweets? Are you wrong for trusting mine? I must say, I don’t tweet anything I haven’t read first. I don’t simply retweet because a ‘trusted source’ tweeted it first. I work hard to ensure that everything that leaves whatever Twitter app I use (and I use a few) is interesting, and plausible to at least me. So do you not trust me then?

I’m not sure I’d have answered the TrustBarometer the way they suggest others have. I’m aware that there are plenty of Twits (used in the traditional sense of the word) out there who are using social media platforms to be cute and clever, but at the same time spewing a fair amount of untruth, spam and the like, but I block those babies as quickly as they pop up.

As in the conversation my colleague, Graeme Codrington, and I had around China and Google a few weeks ago, I’ve invited Graeme to weigh in on this post with some of his views, and yours if you feel like you’ve got something to say, so let me put some questions out there:

1. Are the results of this survey simply indicative of a transition we’re going through around Social Media platforms, as people learn how to filter for themselves? We’ve not really had to do this before on such a large scale. We’re used to filtering an entire newspaper. Either you liked what the entire paper stood for, or you didn’t. With individual user generated media (Social Media) you’ve got to continually make a call with each individual you come across, with very sparse personal information to go on.
2. Is business right in their unwillingness to embrace this space? Have they seen something the rest of us haven’t? Big business is panned all over the place for it’s lack of engagement in the Social Media space. Is there a collective wisdom bubbling underneath the surface evidenced by experienced communication people within business seemingly ‘not knowing how’ to engage, but possibly sensing something others haven’t?
3. Is Social Media just a fad, an experiment of sorts, or will we learn the skills to use these new channels effectively and overcome the garbage that is possibly contributing to this lack of trust the Edelman TrustBarometer speaks to?

I’ll leave it there to give Graeme, and others, some space to reflect….

Redundant: The School Reunion: A Reminder to Leaders Everywhere

It was one of those father / son conversations that fathers are inclined to indulge in from time to time and that are usually invoked by some or other important milestone or ritual.

The ritual in question? My youngest son beginning his University career. Well let’s hope it isn’t a ‘career’ but rather a short stopover on the way to bigger things!

The parental wisdom I was freely dispensing had to do with the fact that at University he would make new friends and it was most likely that these newly acquired friends, would be the ones that would last a lifetime…unlike his school friends. “Why’s that?” he asked, somewhat puzzled.

“Well” I said, “once you exit school your generation tends to funnel into society at large and you will end up losing contact with them,” before going on to add some personal experience to the wisdom.

“But of course we’ll stay in touch…we’ve got Facebook” came the instantaneous retort in which I sensed a thinly masked tone of exasperation, maybe tolerance.

Immediately I realize the error of my ‘wisdom’ and the pitfall that had been my ‘experience’.  He’s right. His generation will stay in touch effortlessly and so, in one small matter, technology has again changed the way things will be.

How could I have been so stupid? Oh, and one last thing: be aware of ‘your experience’. In a world changing at the pace it is, experience is not all it’s made up to be.

Marketing and product development for Boomers

Appliance makers GE and Whirlpool have been quick to recognised to economic power of the silver tsunami (or baby boomers over the age of 50!) and are making great strides in product development. The Wall Street Journal in it’s article Home Appliances to Soothe the Aches of Aging Boomers provides a few examples:

- Whirlpool now offers washing machines with large knobs that make louder-than-usual noise when they’re set. They also offer a pedestal beneath Whirlpool dryer reduces stooping when removing laundry.

- At GE’s consumer and industrial headquarters in Louisville, designers use “empathy sessions” where members of the product-development team tape their knuckles to simulate impaired dexterity. GE’s Engineers and designers have been very busy “boomerising” their products and now proudly offer:
- Ovens with easier-to-open doors and automatic shut-off burners.
- Stoves designed to prevent boil-overs.
- Stoves that you don’t have to reach far into – to prevent boomers from stooping awkwardly, losing their balance and burning themselves on the hot stove!
- Fridges with brighter LED lighting to improve visibility
- Dishwashers and washing machines that allow users to put in an entire bottle of detergent a few times a year rather than a smaller amount for every load. Supposedly the machines are designed to reduce confusion and make housework less of a chore, as GE neatly puts “particularly for older consumers”.

All of these new product designs are great for “old people” but try telling baby boomers that you are selling them a product that will remind them on a daily basis that they are OLD! I’d like to meet the marketer who is able put a positive spin on this marketing message because I don’t believe it exists.

Baby Boomers may be getting old but one of their core values is that of youth and vitality. Designing a product that reminds them they are old is not going to win you any points. Rather companies need to be developing products that enhance boomers lifestyles allow them to enjoy themselves and frees up their time to go skiing (spending their kids inheritance) GE may be taping up the fingers of their product designers but they are failing to use the “empathy sessions” to help get their designers into the heads of baby boomers so that they can understand what drives them and makes baby boomers tick.

The Silver Tsunami – Baby boomers are responsible for more than 40 percent of retail spending, companies need to pay attention to this.

Boomers control over 75% of the personal net wealth in the UK and yet most marketers and companies choose to target families and young adults. Another problem is that companies treat people over the age of 50 as one globular market segment, and they have been using similar marketing messages for the past two decades. Those that fail to recognise how much this market is changing and why are in for a shock. The main reason for changes is that baby boomers have arrived in droves. Baby boomers are those people born after WW2 and 1964. They experienced the economic boom of the 60’s and the moon landings. They are very different from the Silent Generation, those people born before the boomers, between the great depression and 1944.

Booz & Co have written an article highlighting how many companies are missing huge opportunities by not recognising these differences. Authors Richard Rawlinson and Natasha Kuznetsova also believe that “For most companies confused about how to reach older consumers, a good place to start is a cultural shake-up of the marketing organization, which should include the addition of an entirely new set of skills…In short, more gray hairs are needed among brand managers and external collaborators such as agencies, re search firms, and media planning organizations.

Employing aging marketers is a good solution our research shows that boomers respond best to marketing campaign and products when they have been designed by boomers for boomers. Another way is to train younger marketing staff to have generational empathy and to see the world through the eyes of Baby Boomers. Our Mind the Gap presentation and workshops provide this very solution. By giving marketers insights into the values and driving attitudes of people from different generations we’ve achieved fantastic results. For one client we increased total company revenues by 300%, for another we increased sales of key product line by over 70%; and for a leading bank we doubled response rates for a direct mail campaign targeting a saturated market.

You can read more about generational values and generational marketing by following these links :

Detailed introduction to Generations: written by world renown generations expert Dr Graeme Codrington
Onions & Parfait – Why customer relationships no longer need to be a thing of fairytales and pirate stories by generational marketing expert Dean van Leeuwen
Generations in crisis by Dean and Graeme

‘I am the President’ doesn’t mean what it used to

Knowing What You Don’t Know is Important

Yes it’s true. I’m getting coached in ‘Social Media’. “About time” some might say but it’s not just about how to engage in the various kinds of social media available – it’s about learning how to, ‘connect the dots’. It is about understanding how to work with all the options in an integrated manner that makes professional and personal sense. I suspect many more of my ilk could do with some time with my Coach and the reality is that knowing this stuff simply isn’t optional – it’s an imperative.

W. C. Howell is credited with the model with which most of us are familiar when it comes to acquiring a skill. The model moves from a level of ‘unconscious incompetence’ to ‘conscious incompetence’ to ‘conscious competence’ to ultimately, ‘unconscious competence’.  So what does this look like when applied to my development path in the area of social media education?

Unconscious incompetence: A what? ‘c-o-m-p-u-t-e-r. Don’t only major international companies and governments have access to this kind of thing?  I’m not sure I’ll need one, but thanks anyway. The future? Yes, yes…(late 1980’s – early 1990’s)

Conscious incompetence: Wow…how do you switch this thing on? It sure takes up a lot of desk space but looks important, even impressive…where did you say I turn it on? How come there is this blue screen…and what’s that noise? Show me how you did that…that’s really cool, I need to be able to do that stuff. Hold on, not so fast…I just need to make a note of that. (mid 1990’s – early 2000’s)

Conscious competence: Sure I’m on Facebook and I even know that ‘Twitter’ isn’t a term of insult nor is it some sort of birdcall heard only in the mating season. Sure I know how to access that information, open multiple windows and load useful software. How did I ever survive without email?  I know how to solve that problem…just reboot…there see, anything else I can help you with? With some concentration and focus I can link some of my technology gadgets and to really impress fellow travelers, even produce my iPod on flights whilst banging away on my laptop keyboard. Laptop? Apple of course.  Check out that cool little Apple logo that lights up on the lid! (mid – late 2000’s)

Unconscious competence: My tweet directs people to my latest blog which drives folk to the article and website resulting in conversations, connections and further helpful information, relationships and opportunities. There, dots connected and a seamless integration of knowing the why and how behind it all. By catching up I’ve actually been able to slow down and I feel an intricate part of an amazing reality that is unfolding all around me…connections, information and well, relevance. (the future)

Knowing what you don’t know is important. It is your learning pathway into Tomorrow, and it is a journey that shouldn’t be delayed. Let me know and I will put you onto a great social media Coach…

Generations and Culture

Generational theory attempts to explain some of the differences between young and old people, and how they act, react and interact in different environments. Our value systems are shaped by factors such as culture, religion, gender, personality, class and socio-economics. But they are also shaped by the era in which we are born, and moulded by our peers and the world events that define our formative years. But can generational theory apply equally across different cultures and in different countries? Best selling author of “Mind the Gap” and an international, award winning presenter on the issue of the generation gap, Dr Graeme Codrington, provides his personal perspective….

It will probably be useful to you to know some of my credentials right at the start. My company, TomorrowToday is one of the world’s leading generational consultancies. An important part of our suite of services to clients is an understanding of the generation gap. Our approach is based on multiple sources of research and practical application, including access to the originators of generational theory, Neil Howe and William Strauss, who work out of the USA. We have also done our own extensive research, and have access to country-specific data for South Africa, New Zealand, Mauritius, England, Russia, Hungary, Estonia, Iran, Chile, Australia, China, Japan, the USA and an increasing number of other countries. Our application to different countries is constantly expanding as our team of experts is invited to present and consult around the world – in over 20 countries every year. We have presented in over 50 different countries, covering all the continents. … Continue Reading

Talent is a Four Letter Word

The title of this post comes from a reply to a tweet I once posted:

Does anyone have a better word for ‘talent’? Does business really think it’s a big issue? Is there some other ‘thing’ we should be noticing?

After Shock: the five trends disrupting business in the next 5 years

Updated in March 2010 (now with an added Executive summary in the PDF format)

Download a copy of this article in PDF format – right click here. The contents of this article can be presented as a keynote or a workshop for your team. Contact our UK or South African offices to find out how.

As the world slowly emerges out of recession over the next few years, it will become increasingly clear that this was more than just an economic downturn. Disruptive forces are significantly reshaping the world of work. Some of these changes have been brewing for a decade or more – and now this recession has exacerbated their influence and speeded up their effects. Companies that have survived the downturn need to shift their focus to surviving the upturn. We are not ever going to “get back to normal” – a new normal is emerging for everyone, everywhere.

Understanding the forces that are driving this disruptive change will give an organisation the insights needed to adjust their systems, structures and methods and gain a significant competitive advantage in the next 3 to 5 years. It will also set them up for longer term success in the next few decades. It is therefore essential to provide not just senior leaders, but all staff throughout your company, with a framework of thinking about this “new normal”. You want them to work together to take advantage of the opportunities that will emerge.

There are at least five key drivers of disruptive change that every organisation in every industry and sector needs to track. These are the T.I.D.E.S. of change. (It’s a corny acronym, I know, but hopefully it will help with both remembering the framework, as well as making it easy to use on a regular basis in team meetings and informal conversations throughout your organisation). Here then are the key drivers of disruptive change in the next decade, and some questions to ask yourself and your teams as you plan to respond to them:

… Continue Reading

Don’t treat all the Boomers the same

I recently had a chance to have interact with Warren Evans, a top international speaker and futurist. Like our team at TomorrowToday, Warren tracks the trends that are shaping the world of work, and has an interest in demographics, technology and other key drivers of change.

Having heard Warren talk about demographics, I checked out the video snippet on his website. He makes a great point. Simply put, he is skeptical about generations. Actually, he is skeptical about how people use generational theory as a blunt instrument. They talk about “Boomers” or “Gen Y” as if everyone born in one twenty year period is identical. This is an abuse of the theory, of course, but is often how it is used. At very least, one has to take into account the cuspers (those born between the generations). But one should also consider that younger and older cohorts within a generation are often quite different too.

As Warren points out, treating the Boomers as a homogenous group is not only silly, it’s also dangerous. The pace of change in the 1950s and 60s was so fast that what may at first glance appear to be only one generation (“the Boomers”) is in fact three generations. If you were born in 1947, you had a very different growing up experience from someone born in 1966. The promise of demography is that we can predict what someone aged 64 will do (and that you will do the same things at age 64 that people who were 64 in 2001 or 1995 or 1975 did). Yet, younger Boomers and older Boomers had different starting points, different life experiences and now live in different life stages.

I think Warren is right about this. As Einstein is reported to have said, “The sign of a true genius is the ability to simplify complex information as much as possible. But not more so.” Generational theory has a compelling pop psychology appeal to it. But some people have simplified it too much.

We’re working on a new model that brings together the concept of younger and older cohorts, and integerates this with the concept of cuspers. Of course, we also have to consider other psychographic influences, such as religion, gender, culture, class and socioeconomics. So, segmentation models are tough to get right. But the value of doing them properly is enormous. It allows one to deliver on the promise of demographics by understanding how behaviour will change as new lifestages are reached.

That’s the kind of stuff that gets me out of bed in the morning! Feel free to contact me if you want to chat about this more: graeme@tomorrowtoday.uk.com

1989 – a year that changed everything (everywhere)

Today is the twentieth anniversary of the Berlin Wall coming down.

In just a few weeks, we’ll also celebrate twenty years since the Velvet Revolution (Prague, 17 November), the execution of Nicolae Ceau?escu (Bucharest, 25 December), and the release of Nelson Mandela (Cape Town, 11 February, 1990). So far this year, we’ve seen twenty annivesaries for Tiananmen Square (Beijing, 5 June), Ayatollah Khomenei’s chaotic funeral (Tehran, 6 June) and the Baltic Way (Estonia, Latvia, Lithuania; 23 August) – all political revolutionary moments that changed their countries.

Add to that, the culture-defining events of Lockerbie, Hillsborough, the invention of the HTTP that forms the foundation of the Internet, the fatwa against Salman Rushdie, and the debut of The Simpsons, and you have quite a year! That was 1989 (and a few months on either side of it, for Lockerbie and Mandela).

In my studies of generational theory, it’s common to come across a variety of definitions of who fits into which generation. Different authors, desperate to prove their research credentials, define the start of “Generation Y” as anything from 1978 to 1996. Most go with 1984 – defined such because children born in 1984 or later graduated high school in the new millennium (hence the other name for this generation: “Millennial kids”). Yet, to me, 1989 is a much better cusp year.

The worlds before and after 1989 were very clearly different. That is why 1989 holds such an important place in my mind – it marks a real change in human history. It will be remembered forever. If you want to reminisce with me, you might like the following links:

• A detailed introduction to generational theory
• New Statesman magazine – 1989: The Year of the Crowd special edition
• Lead article from New Statesman 1989 special edition
• TIME magazine 1989 special edition
• A list of TIME magazine special edition articles – easier to access index
• Remembering 1989, The Times, UK

The World of Tomorrow (If The Internet Disappeared Today)

This is a great read (look) at what the world would look like if the internet disappeared today. A photo contest by the readers of Cracked.com. Some really fun stuff to think about how much the world has changed : )

While there’s a lot that’s funny, there is a reality check and reminder at how much has changed in our lives in such a short time. How much we take for granted because of the internet, and how much we wouldn’t have in our world if it never existed. Certainly we could do without some of it, but also how much we can do, how many people we’re in touch with, how many connections we have (meaningful and meaningless) because of the networked world we now live in.

It’s probably too large to think about, so for now, take a look and smile for a little while : )

And to be honest I don’t get the winner? If you could help me with that I’d be grateful…..

Office Technology, Boomers and Generation X & Y

For most Boomers (born 1950s and 60s), the office had the best technology – much better than they had at home. I started work at KPMG Johannesburg in the early 1990s, when they had just imported over 100 Apple System 7 “luggable” computers. This gave KPMG more computing power than the USA government had at the time (they needed special US Senate approval for the purchase)! I was a techie nerd as a kid (from my awesome first Atari 800SX, with green screen, to my AT computer in the early 1990s).

But I had nothing at home to match what I had available to me at work. And that’s not to mention the fax machine, the photocopier, the mainframe, the telex (OK, I’m not that old, but it’s the concept that’s important here), and other amazing technology available at the office. And the most up-to-date software too. I used to try and book an Apple out every weekend, and take it home with me to play on.

But now times have changed. Most of today’s young people come to work everyday, completely frustrated and irritated by the out-of-date technology available to them. Their office has worse technology than they have at home. And, even worse, restrictive IT policies mean that they can’t bring technology from home to the office, as they’d like to. IT requires them to use Excel and Word, when they’d prefer to use Google Docs. IT restricts their ability to load apps onto their machines – little programs that would help increase their productivity and efficiency. And, if they’re Apple fans, tough like if the company has chosen a PC platform. Standardisation trumps productivity and enjoyment!

This doesn’t make sense. If you can’t keep ahead (or even keep up) with current IT specs, then the least you should be doing is allowing staff to use their own technology. I know IT will faint and give 100 reasons not to do this (their starting point will be “security concerns”, I’ll bet). But IT should not have the final word here. There are other considerations, including the motivation and engagement of your staff, especially your top talent, productivity and efficiency, and the reduction of costs (why not let staff use their own technology and give them a small personal budget to get what they want for themselves).

The Recession Generation

Each generation is defined by the economic experience of its youth. The generation now finishing university and entering a dire job market will be shaped by this experience forever. This generation is what we call the cusp between Generation X and Generation Y. This week’s Spectator magazine contains an excellent cover article that explains them wonderfully. Read it here, or a summary below:

The quiet agony of the recession generation
by Matthew Lynn
17 October 2009

Each generation is defined by the economic experience of its youth. And Britain is breeding angry, thrifty cynics who are beginning to wonder if they were mis-sold university education.

… Continue Reading

Don’t miss the 7th annual Loyalty World conference

We’re very excited to announce that TomorrowToday has teamed up with the talented team at Terrapin and Dean van Leeuwen (Co-Founder of TomorrowToday UK) has been asked to present at the prestigious 7th Annual Loyalty World Conference in London on the 4th of November. Along with a number of other distinguished speakers and industry experts including Luke Johnson Chairman of Channel 4 and Risk Capital Partners, this is a unique conference designed to assist you in understanding all the complex elements that go into designing a successful loyalty strategy. The economic crisis is forcing a change in customer attitudes and priorities. The age of consumerism is all but over and people’s buying habits are changing.

Dean will be presenting Mind The Gap – focusing on how we can use people’s values to build stronger customer relationships and hence greater loyalty. He’ll also be showing the audience why it is we don’t always understand people older or younger than ourselves and why achieving customer loyalty often feels like trying to herd cats!

For more information and to register for the event please visit the Loyalty World website

Entrepreneurial Edge – CNBC Africa

If you’re watching CNBC Africa this evening (15 October) at around 20:30, you can catch Entrepreneurial Edge (hosted by Chris Bishop), with at least one of it’s guests being me : )

The focus of the programme is future trends impacting entrepreneurs, and we chatted around education, skills development and Web 2.0. The two other guys in the interview were Dawie Olivier (CIO – Sasfin) and Devan Naiker (Dep CEO – Services SETA)

There was some nice stuff being thrown around in the short time we had. Thanks to Kate from SimonSays Communications for arranging and for being there to do my hair (really not necessary – I need a lot more than hair help)

CNBC Africa is on Channel 410 on DSTV.

Social Networks and how we communicate

On Friday 2 October 2009, I was interviewed by Rueben Goldberg on Classic FM on his show, The Internet Economy.

I’d not met him before we recorded the show. He’s a good guy, fairly active on Twitter, and interesting and interested to talk to.

Our PR company, SimonSays Communications, assisted in getting the interview and I’m hoping this wont be the last chat to Reuben. Yeah, it won’t be.

If you’d like to listen to the PodCast (7 min) of my interview on his show, you can find links to it here.

A happiness bank – connecting helpers with those who need help

I am doing some work in Estonia in a few days time, and so have been watching the wires for news reports from that country. One of these really jumped out at me.

“Estonians to lauch world’s first e-Bank of Happiness” – read the story here. The concept is simple: bring together those who are in need of help and those who can help. In the e-bank one can exchange information on needs, offer help and register good deeds. All for free. It’s basically elance.com for volunteers.

The idea is not only to help people out digitally and online, but for this to extend into Estonia, with people in physical need (e.g. elderly people need help to get to the shops, house sitting while on holiday, looking for a gym buddy, etc) can also use the system. “The Bank of Happiness is an initiative to change the way of thinking. It’s a bank for exchanging good deeds. The wish of the Bank is to make people think and act with their heart. The Bank is meant for all those who value good deeds and have the will to make good themselves.”

You can check out the simple user interface here: http://www.onnepank.ee/en.

I’ll watch it closely, and hope it succeeds. A nice idea, well executed. Let’s hope people support it.

VWV Red Plug on Generation 2.0

VWV is an interesting company, that I still don’t know enough about. Take a visit to their web site to see some of the ‘interesting’ I encounter when I meet with their people (wherever they may be).

Tomorrow I’m spending the afternoon with them as part of their ‘Red Plug’. It’s an informal forum they pull together made up of clients, media, friends and other interesting people who don’t fall into those 3 particular categories.

I’ve got a slot at tomorrow’s Red Plug. Talking about Web 2.0 (whatever that is) and it’s impact on people and business. It’s a monster of a topic. I get to put my little bit forward. how I see it from this particular corner of the planet.

I’m going to test out the term ‘Generation 2.0′. I’ve borrow it from Gen X, who are often referred to as the ‘TV Generation’, simply because they were the first complete Generation to grow up with TV. Today’s younger set are the first complete generation to grow up being influenced by Web 2.0. I think it’s a fitting descriptor.

Of course you’d have to be at the Red Plug at VWV to hear some of my thoughts. Or perhaps another day over some coffee, a beer or a glass or two of red wine.

I’m looking forward to the afternoon. Fer sure!

[after the event] The session was tweeted by Bev from SimonSays Communications – click here for her tweets

Graeme interviewed on Hard Court Lessons Radio

Graeme Codrington was recently interviewed by Audley Stephenson for an online radio show, Hard Court Lessons. You can listen to the unedited interview here. The final version will be available soon.

The interview talked about how to lead different generations in the workplace.

TomorrowToday is getting a Billboard

TomorrowToday South Africa is getting a Billboard for 2 weeks in September. We did an exchange with INM Outdoor earlier this year. We did some work for them, and they’re doing some work for us. So a swap of sorts.

We’ve not had anything like this, and we’re looking forward to seeing what it does for business? We’re not even sure what we can expect? But we are excited, and it has been fun getting it all together.

It’s also been a great catalyst for us to get our international branding on the same page, and we’re starting this with look and feel driven largely by our websites. So by the time the billboard goes live we’ll have a new South African look and feel to our website, followed shortly afterwards by our UK office.

The billboard focusses on Talent and Leadership. In a business world with a changing worker (so called Talent) there has to be a rethink on how to lead. You can’t expect to lead a different group of people in same way. Can you? We don’t think so.

I’m sure we’ll post updates and results, if only to post our thoughts on the medium of outdoor advertising.

Watch this space…..

Why Generation X has the right kind of leaders for today

I recently discovered an author and generational expert, Tammy Erickson. Her book, “Plugged In: The Generation Y Guide to Thriving at Work” (Buy it at Amazon or Kalahari) is really good, and she has a new one coming out at the end of this year. She does a lot more with generations than a lot of the pop psychologists who have picked up on the “Gen Y” trend recently.

She recently wrote a thought provoking article for the Harvard Business Review blog on why she believes Generation X has just the kind of leaders that the world needs today. Read her original article here, or my extract (and slight adaptation of it) below:

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Generations in Russia

I have just been alerted to a new blog site tracking research into generational theory in Russia – check it out at: http://rugenerationsfortheworld.wordpress.com/. The authors are Evgeniya Shamis and Evgeny Nikonov. I am not sure who they are, or how their research will proceed, but I am a big supporter of anyone doing proper research into generational theory in different countries around the world.

If you’re interested in generational research, or global values development, check out the site, and let them know we sent you.

Mind the Gap in Fairlady magazine

Graeme Codrington was recently promoted in the South Africa Fairlady magazine, with an article focused on the generation gap. Read it online here, or below.

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88 years old and mayer for 30+ years

Today is Nelson Mandela’s birthday. An international icon.

But this is not about Madiba. He’s never been mayor. He has been President of South Africa, and leader of the African National Congress (ANC), but never Mayor.

This is a video interview worth watching about Hazel McCallion, who’s 88 years old and been mayor of Mississauga, Ontario, Canada for 30+ years. She’s been re-elected 11 times in the 6th biggest city in Canada, and runs a city that’s debt free with cash reserves of $700 000 000.

It struck me while watching, that we’re a world that’s become so ‘young people focused’, that we so easily miss and don’t appreciate the value and contribution that ‘much’ older people do make, and can make in our private and public worlds.

So happy birthday Madiba and wow Mayor McCallion. Don’t stop teaching us. May we never stop learning from everyone we meet.