The evolution of the Gen Y hipster
I came across a great post on Gen Y and being hip and cool, written by the brilliant Carol Philips Carol is one of the world’s leading authorities on Gen Y and I think her post succinctly captures who they are. I especially like the quote she uses from Outlaw Consulting, a consultancy that focuses on identifying youth market trends. They have captured Gen Y in a nutshell. This is one of the best descriptions of Gen Y that I have come across:
“Millennials, or Gen Ys, are definitely different. They seem to feel more empowered – and more entitled– than any generation before them. They have an innate team orientation that makes them excellent collaborators. And the ideas about issues like marriage and career are radically different. Their “American dream” isn’t about the picket fence; it’s a flexible freelance career and a life defined by passion. … Gen Ys see themselves as change-makers. But they’re also busy trying to have a middle-class life, so their protests take different form than youth protests of the past. They see corporation’s as having lots of power but little heart, and they try to create change by using their dollars. The “aha” for corporations is to recognize that values and authenticity are important to this generation — and that directly affects how they spend. American Apparel, for example, has been totally embraced by youth because of its labor practices. Shopping there make them feel like they’re spending money in the right place. Companies that really “walk their talk” about core values will be endeared. If you want to be relevant to Gen Ys, you need to understand their mindset.”
How’s this for an awesome picture, the Evolution of Hipster

You can read Carol’s full post below or click here to be taken to her post









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