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Detailed Introduction to Generational Theory

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Detailed Introduction to Generational Theory

“Baby Boomer”, “Generation X”, the “Millennial generation”, “Generation Y” – these and other similar terms to describe groups of people of different ages have become fairly well known and well used in recent years. These terms arise from a theory that attempts to explain how different generations develop different value systems, and the impact that this has on how younger and older people interact with the world around them and with each other.

This understanding of different generations and the “gap” between them has many applications in all areas of life, from parents interacting with children, to sales people selling to younger or older clients, to managers who work with teams of people of different ages.

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Marketing with a WOW factor

Because you are worth it – Good example of Gen X and Baby Boomer campaigns

Introducing the Generations

Indiana McCain and the Election of Doom

Generation comparisons

Targeting the Boomers

Wired Politicians

Tories target Generation X

Baby Boomer marketing campaign on steroids

Getting a generation out of debt

Managing Millennials

A lesson from politics…

1968 nostalgia

Face the facts… about ageing workforces

Boomers Turning 60 – coming into their branding prime

Shinsedae – a new generation in Korea

Digital Generation is Losing Its Heritage

Where were you when … ?

CO2 Neutral products are becoming “fashionable” but are new product launches enough to target the “ethical consumer”?

The best companies to work for…if you are a parent

Retiring the Generation Gap: How Employees Young & Old Can Find Common Ground, by Jennifer Deal

Some wisdom from Warren Buffett

Tesco trains their staff in generational talk

Generation Y makes Fortune cover story