I’ve been reading a lot of commentary recently about how differently companies need to be targeting Gen Y (people born in the UK after 1988), both as an employee and consumer. The Harvard Business Review has great commentary on the subject, and I’ve just come across a good example by the The Economist who is targeting college students in the US using pizza delivery boxes. Pizzerias around college campuses received Economist branded pizza boxes detailing world production stats on the students favourite pizza ingredients such as cheese!
It’s novel, entertaining, educational and clever…all the things that Gen Y expect from a marketing campaign.
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Here’s an 
I am not the greatest fan of the publishing industry. The first paperback book, a massive innovation in the industry, was published this week in 1935, and sometimes it seems that was the last innovation the industry has seen. As a published author, the lead times in the industry are seriously frustrating and the processes archaic. But, hey, I suppose I shouldn’t bite the hand that feeds me (well, part feeds me - in a world dominated by the increasing valuation of intellectual capital and decreasing value of manual labour and intermediation, the publishing industry, with their paltry standard 12-15% of wholesale price paid in royalties stands as a bastion of anochronism).
Sometimes a product name, a slogan or an advertising campaign becomes lodged in societal consciousness, and embedded in our language forever. To generations of young people, such key phrases can instantly bring back memories of childhood and another time. I was recently listening to a radio phone in show in South Africa, and being reminded of “it’s not inside, it’s on top” and Panasonic’s “quest for zero defect”. You can do a fun test on your memories 
According to The Sunday Telegraph, April 20, 2008, David Cameron, the Conservative Leader is channelling considerable resources into targeting people between the ages of 29 to 40. The Tories see this group of 3 million voters as being key to their success in the 2010 general election. 
Politics in America is hotting up and I’ve been curious to note that with all their charisma and pedigree the Clintons have started falling behind and even though Hillary did rally in New Hampshire primary they still trail Obama. Now I’m not into politics but what did interest me was what John Sviokla had to say on a new post in Harvard Business. He has identified that Hillary Clinton and Barack Obama treat their supporters differently. Clinton considers her backers as “customers†while Obama sees his supporters as “members†
Boomers are variously defined as those people born from the mid 1940s to the mid 1960s around the world. Most researchers use the end of the Second World War as a reference point, which means that as of 2006, this group of people has started to turn 60. They are not old, though. Don’t be confused about that. This demographic tidal wave will have a greater effect on institutions and businesses than the aging of any previous generation. Because of the size and spending power of the boomers, mature values and trends will dominate marketplace realities.
The long awaited monster passenger plane, the Airbus A380, is now ready for delivery. In fact, Air Singapore today took delivery of their first plane with much pomp and ceremony. 
I dont remember Apartheid, but I know all about AIDS. I dont care who won the Cold War or wonder who shot JFK, but I know the answers are just a click away if I need them. I was weaned on a diet of mass media and massive choice, and I know how to use both to my advantage. I am Generation Y. And if you want me to listen, you have to speak my language.
You only get one chance to make a first impression. The old cliché could not be more true, or more important, in a world where we compete constantly for customer’s attention and connection. Dr Graeme Codrington looks at some first impressions you may not be considering, and suggests that this is so important that it should be a top strategic priority.
I heard on the news today that Sprint-Nextel, America’s third largest mobile phone service provider this week terminated the accounts of its 1,000 most annoying customers. It said in the notification to these clients that they were being terminated because they phoned the customer care centers too often - on average about once a day - often the same issues, and mainly with dumb ones (this isn’t what they actually said, but it’s what they meant). They have waived the termination fees, and given the people a month to change service provider. Read the 
Older supermarket workers, at Britain’s Tesco, are being given a guide to youth slang to help them understand younger colleagues and customers, in the form of a pamphlet handed out to staff. The pamphlet is being tried out in some of Tesco’s 1 500 stores with a high proportion of employees over retirement age.
A nice innovation is being experimented with by 
Every business has customers who are convinced they can design a new product that is better than the product they are being sold. So the question is why not let them? Crowdsourcing is a new and innovative research methodology that allows customers to help design the products they want online. It’s a methodology that is saving companies thousands of pounds on research bills and is proving highly effective because customers are getting the chance to mould and shape the products they are going to be buying. And because products are not being designed by remote head office R&D teams the chances of product flops are greatly reduced. 
As the most powerful woman in advertising, and one of the most powerful business women in the world, Shelly Lazarus, CEO of Ogilvy & Mather, is someone to listen to. Recently, in a variety of different interviews, she reflected on her 35 years in the industry.
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