Archive for the 'Marketing and sales' Category

The author as performer

Malcolm Gladwell presentsThe FT (Financial Times) had a great piece recently on how authors are now using the art of dramatic storytelling to enhance the value they add when doing live presentations based on their books. Specifically focusing on Malcolm Gladwell (who seems to be living my dream life) and TED, it’s a great read if you’re interested in writing, speaking, communicating ideas and the art of the dramatic in business life.

Read it online here, or see the extract below.

Continue reading ‘The author as performer’

Zappos hits $1 billion sales

The Myth of the Rational Buyer

Brrr is kewl in South Africa

Millenials reversing the trend

Harvey Nichols- fab ad campaign

ZAPPOS – delivering the WOW factor through service

Can advertising be too effective?

Convincing Consumers to Spend Again

Everybody’s singing this song

Barbie is 50 years old this week

Leo Burnett’s take on trends in 2009

A Lesson in managing (potentially) irate customers

Key consumer trends for an uncertain 2009

A question of Trust: Most Trusted Brands – really?

A great Generation X advert

Catching Gen Y with pizza delivery

Put that in your iPod and er, listen to it

To be boring or to be entertaining?

Help yourself…PruHealth connecting with customers

The Future of Publishing’s History

Just do It turns 20

Marketing with a WOW factor

Because you are worth it – Good example of Gen X and Baby Boomer campaigns

Good with Money