Archive for the 'Marketing and sales' Category

The author as performer

Published
by
Graeme Codrington
on June 25, 2009
in Book Reviews, Future Trends, Knowledge Continuity, Marketing and sales, Media tidbits, The Quick and the Dead - case studies and Training and Education
. 0 Comments

Malcolm Gladwell presentsThe FT (Financial Times) had a great piece recently on how authors are now using the art of dramatic storytelling to enhance the value they add when doing live presentations based on their books. Specifically focusing on Malcolm Gladwell (who seems to be living my dream life) and TED, it’s a great read if you’re interested in writing, speaking, communicating ideas and the art of the dramatic in business life.

Read it online here, or see the extract below.

Continue reading ‘The author as performer’

Zappos hits $1 billion sales

Published
by
Dean van Leeuwen
on June 10, 2009
in Connection Economy, Customer service / experience, Innovation, Leadership and Marketing and sales
. 0 Comments

The Myth of the Rational Buyer

Published
by
Barrie Bramley
on June 4, 2009
in Connection Economy, Customer service / experience, Future Trends, Innovation, Marketing and sales and Recession solutions
. 0 Comments

Brrr is kewl in South Africa

Published
by
Barrie Bramley
on June 3, 2009
in Customer service / experience, Future Trends, Generation Y, Generations and Marketing and sales
. 0 Comments

Millenials reversing the trend

Published
by
Barrie Bramley
on May 28, 2009
in Connection Economy, Customer service / experience, Gender issues, Generation Y, Generations, Global View, Leadership, Marketing and sales and Talent - Bright Young Things
. 0 Comments

Harvey Nichols- fab ad campaign

Published
by
Dean van Leeuwen
on May 19, 2009
in Generations and Marketing and sales
. 0 Comments

ZAPPOS – delivering the WOW factor through service

Published
by
Dean van Leeuwen
on May 6, 2009
in Connection Economy, Customer service / experience, Marketing and sales and Recession solutions
. 1 Comment

Can advertising be too effective?

Published
by
Dean van Leeuwen
on April 30, 2009
in Business sustainability & environmental issues, Generation Y and Marketing and sales
. 0 Comments

Convincing Consumers to Spend Again

Published
by
Graeme Codrington
on April 26, 2009
in Marketing and sales and Recession solutions
. 0 Comments

Everybody’s singing this song

Published
by
Dean van Leeuwen
on April 15, 2009
in Business sustainability & environmental issues, Generation Y, Generations and Marketing and sales
. 0 Comments

Barbie is 50 years old this week

Published
by
Graeme Codrington
on March 18, 2009
in Gender issues, Marketing and sales and Media tidbits
. 0 Comments

Leo Burnett’s take on trends in 2009

Published
by
Graeme Codrington
on January 27, 2009
in Connection Economy, Future Trends, Marketing and sales and Media tidbits
. 1 Comment

A Lesson in managing (potentially) irate customers

Published
by
Graeme Codrington
on January 22, 2009
in Connection Economy, Customer service / experience, Leadership, Marketing and sales, On the Move - Travel and The Quick and the Dead - case studies
. 0 Comments

Key consumer trends for an uncertain 2009

Published
by
Graeme Codrington
on January 18, 2009
in Customer service / experience, Global View and Marketing and sales
. 0 Comments

A question of Trust: Most Trusted Brands – really?

Published
by
Graeme Codrington
on January 12, 2009
in Connection Economy, Ethics, Global View and Marketing and sales
. 1 Comment

A great Generation X advert

Published
by
Dean van Leeuwen
on December 10, 2008
in Generations and Marketing and sales
. 2 Comments

Catching Gen Y with pizza delivery

Published
by
Dean van Leeuwen
on October 28, 2008
in Customer service / experience, General, Generation Y and Marketing and sales
. 0 Comments

Put that in your iPod and er, listen to it

Published
by
Barrie Bramley
on October 1, 2008
in Connection Economy, Ethics, Future Trends, Marketing and sales, Media tidbits and Ripping and burning - Digital entertainment
. 0 Comments

To be boring or to be entertaining?

Published
by
Dean van Leeuwen
on September 30, 2008
in Generation Y, Generations and Marketing and sales
. 0 Comments

Help yourself…PruHealth connecting with customers

Published
by
Dean van Leeuwen
on September 3, 2008
in Customer service / experience, Generations and Marketing and sales
. 0 Comments

The Future of Publishing’s History

Published
by
Graeme Codrington
on July 31, 2008
in Future Trends, Innovation, Knowledge Continuity, Marketing and sales and The Quick and the Dead - case studies
. 0 Comments

Just do It turns 20

Published
by
Graeme Codrington
on July 24, 2008
in Marketing and sales
. 0 Comments

Marketing with a WOW factor

Published
by
Dean van Leeuwen
on July 15, 2008
in Generation Y, Generations, Marketing and sales and Technology
. 0 Comments

Because you are worth it – Good example of Gen X and Baby Boomer campaigns

Published
by
Dean van Leeuwen
on June 17, 2008
in Generations and Marketing and sales
. 0 Comments

Good with Money

Published
by
Dean van Leeuwen
on June 4, 2008
in Business sustainability & environmental issues, Connection Economy, Ethics and Marketing and sales
. 0 Comments