Archive for the 'Generation Y' Category

Generation Y studied by Economist Business Intelligence Unit

Youth researchOne of the most common criticisms of generational theory is that it is nothing much more than pop psychology. While it is true that many people use generational theory in its crudest forms, applying it when all they know about it is what they heard in a one hour keynote session at a conference, this does not mean that the theory itself has no substance. It is also true that some people use it as a “blunt instrument” - applying it with no regard to other dynamics and segmentation models. Again, just because some people use it badly, doesn’t discredit the theory itself.

There are many formal research projects on generations, and almost all of them confirm the basic theory and its findings. A recent study now focuses on the younger generation, known as Generation Y. The global survey was conducted by the Economist Business Intelligence Unit and Genesys, an Alcatel-Lucent company. It looked at how consumers born between 1982 and 2001 will impact the customer experience, asking C-level and senior executives from around the world how they are creating a customer experience to attract and retain Millennials. Of the 164 executives who took part in the survey, 29% came from North America, 31% from Europe, 30% from Asia-Pacific and 10% from the rest of the world. Participants represented 19 different industries. One-third of respondents’ organisations had annual revenue greater than US$1 billion and just over one-half (51%) had less than US$500 million in revenue. Board members and CEOs comprised 30% of respondents. CFOs, CTOs and other C-level executives made up an additional 19%. The remainder was split among other senior and middle management functions.

The headline results and executive summary of the findings is very interesting:

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The Net Generation: The kids are alright, OK?

In the latest edition of The Economist, there is a news of a massive research project recently completed on how the Net impacts kids.  It’s well worth reading, and supports the conclusions my co-author, Nikki Bush and I put in my latest book, “Future-Proof Your Child“. 

The net generation
The kids are alright

Nov 13th 2008
From The Economist print edition

WORRIES about the damage the internet may be doing to young people has produced a mountain of books—a suitably old technology in which to express concerns about the new. Robert Bly claims that, thanks to the internet, the “neo-cortex is finally eating itself”. Today’s youth may be web-savvy, but they also stand accused of being unread, bad at communicating, socially inept, shameless, dishonest, work-shy, narcissistic and indifferent to the needs of others.

 The man who christened the “net generation” in his 1997 bestseller, “Growing Up Digital”, has no time for such views. In the past two years, Don Tapscott has overseen a $4.5m study of nearly 8,000 people in 12 countries born between 1978 and 1994. In “Grown Up Digital” he uses the results to paint a portrait of this generation that is entertaining, optimistic and convincing. The problem, he suspects, is not the net generation but befuddled baby-boomers, who once sang along with Bob Dylan that “something is happening here, but you don’t know what it is”, yet now find that they are clueless about the revolutionary changes taking place among the young.

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Catching Gen Y with pizza delivery

I’ve been reading a lot of commentary recently about how differently companies need to be targeting Gen Y (people born in the UK after 1988), both as an employee and consumer. The Harvard Business Review has great commentary on the subject, and I’ve just come across a good example by the The Economist who is targeting college students in the US using pizza delivery boxes. Pizzerias around college campuses received Economist branded pizza boxes detailing world production stats on the students favourite pizza ingredients such as cheese!

It’s novel, entertaining, educational and clever…all the things that Gen Y expect from a marketing campaign.

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Another - new - reason to take Generation Y seriously

There is a mountain of media wordage about “generation y” at the moment. This group of young people has been variously defined as those born from 1978, 1984, 1989 and 1990 until present (or year 2000). However you define them, this is the youngest generation of employees and customers impacting the world of work at the moment. Their earliest generational memory was of the momentous shifts that shook the world in 1989 (Tiananmen Square, the Berlin Wall comes down, Romania is freed from dictatorship, the Communist Party is banned in Russia, America invades Panama - just to name a few. Oh, and Nelson Mandela was released from jail in February 1990). The Internet and mobile phones have been ubiquitous in their lives as long as they can remember, and the world has become increasingly “hot, flat and crowded” in their lifetime.

So, it’s vital to understand them as potential employees and customers. A Google search - or reading entries on our blog - will get you started. You can also check out our presentation on Making the Most of the Millennials.

But, and this is important, there is one other VERY important reason to take them seriously. They are already starting their own businesses. They are likely to be the most successful young entrepreneurs of all time. And you need to be aware of who they are and how they will compete with you over the next few years.

Probably the best article written on this comes from Inc magazine’s October 2008 edition. Read the article, Cool, Determined & Under 30. This is how they describe the piece: They are running businesses in fields as diverse as Wi-Fi and fashion, blogging and music. Combined, they manage nearly 600 employees and have raised more than $100 million from investors. They have graduated from (and, on occasion, dropped out of) some of the very best schools in the country. They are collaborative, creative, and — above all — confident. And here’s one more fact: All of them were born after October 31, 1978.

To be boring or to be entertaining?

Most conference exhibitors have a stand with panelling depicting the corporate logo, a few pretty pictures, TV screen and giveaways…pens, stress balls, playing cards etc… the problem is that all the corporate exhibitors do the same thing! Unless a customer knows what you do and who you are, all exhibitions tend to blend into the same ol same ol pot! Where is the innovation? Why spend thousands of pounds trying to connect with customers at a conference but then create no unique or memorable connection?

The task of getting greater connection has become even more difficult as Generation X and Millennials become decision makers for corporate companies…mainly because people from these generations demand an experience out of your marketing…they understand the rules of the game, they know you are selling to them, so if you are going to take up their time their attitiude is you had better entertain me!

I’m at the IFP conference today at the Celtic Manor Hotel in Wales where my colleague Graeme Codrington is presenting our Mind the Gap presentation on the different generations. Two companies stand out as exhibitors who are connecting with their customers. Investec Private Bank has a virtual golf simulator…clever because the Celtic Manor Hotel is the host of the 2010 Ryder Cup and because allowing conference delegates to come and swing a club enables them to make a lasting and memorable connection, the selling is left until later.

The Santander Group is leveraging off of their sponsorship of the McLaren F1 team. They have part of a life size F1 racing car replica which you get to sit in and race Lewis Hamilton…neat…staff crewing the stand are also dressing in F1 t-shirts creating a relaxed atmosphere.

No clues for which of the two stands out of about 50 or so at the IFP conference are getting the most interest and the most people connections!

The Millennials in Journalism

I was recently sent this article by email. I tracked it down to a journalism website, The Communicator. It’s a pretty good summary of the Millennial generation, with some insights into how they are changing media newsrooms. Interesting.

Cover Story: The Millennials

From: The Communicator, September 2007

Members of the next generation are graduating college and taking jobs in newsrooms. Who are they? How do they think? How do you manage them? How do they manage you?

By Stacey Woelfel

News director J.J. Murray has a battle on his hands. It’s a battle of wills and a battle of wits that he fights constantly with the job seekers and new hires he encounters at KIMT-TV in Mason City, IA, a newsroom that sees a lot of entry-level talent straight out of college.

The young journalists are bringing a great deal of skill to the newsroom but often give the impression they think a diploma proves they’ve learned all they need to know about the craft. He tells the story of one reporter who argued the finer points of copy editing in the middle of his first script review; when Murray told the reporter that he preferred to have people’s titles precede their names, which is common style for script writing, the reporter continued to disagree. “Some—on the first week on the job—have battled me on what they think is right and wrong,” Murray says, “instead of being here to learn.”

These journalists are part of the Millennial Generation, a cohort that thinks and behaves far differently from what Murray has previously seen in his two decades of news management and teaching. It’s not that this group of twenty-somethings makes for better or worse journalists than previous generations, but that they have to be managed differently. Generational researchers say news directors have a lot to learn about what attracts and motivates most of the applicants they will see in the coming decade.

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Marketing with a WOW factor

Radiohead have used some fantastic new technology to record their latest single. Creativity-online.com says this about the new video “Radiohead’s latest video, for the track “House of Cards” from the In Rainbows album, uses real time 3D recording instead of cameras, utilizing highly technical structured light and Lidar laser-enhanced scanners to model lead singer Thom Yorke and provide an otherworldly narrative accompaniment to the song.”

This is cutting edge stuff and if any marketers want to do something to impress Generation X and the Millennial generation then this is it. But don’t wait as it is notoriously difficult to impress these two generations and it won’t be long before the use of this technology becomes “so like yesterday.” Act fast the application of this technology has some WOW factor something that is very difficult to create in marketing these days.

Have a look at the video

How to get young talent to notice your company

There is a lot of talk about targeting the next generation of new talented, graduates called Gen Y or Millennials. And for good reason, they are supremely confident, well educated, know exactly what they want and how to get it. This is presenting some unique challenges for today’s businesses.

This past Friday we were asked to shed some light on the issue and presented at the annual Bright Futures conference, an excellent organisation that helps students and companies connect. A number of top employee brands were present including HP, KPMG, L’Oreal etc. Dr Graeme Codrington presented to both corporate companies and students on Being Talented and Winning the Talent Wars.

One of the key challenges that the companies were raising at the conference was how to attract young talent and alert them to job opportunities. One of our clients a Big 4 accountancy and consulting firm is doing innovative work in this area. They are promoting their employee brand by going to the spaces where young people are congregating such as FaceBook, MySpace and YouTube. Deloitte is interviewing and videotaping employees about how great it is to work at their company in a fun light hearted way and using the clips to promote job opportunities and attracting Millennial talent. Have a look at what Deloitte is doing on YouTube.

The Age of the Millennials - a CBS video

CBS have released a really excellent video of a special insert they did on the Millennial generation. I cannot find a way to extract the video from their website - so you have to go there to see it. It is really worth doing so. Find it here.

Generation comparisons

Book coverI am a huge fan of Eric Chester, an American author, speaker and consultant who focuses on understanding what he calls “Generation Why” (what a cool title!! I wish I had thought of that first). You can see his excellent work at http://www.generationwhy.com.

He has a nice summary of the three generations now in the workplace. The dates on his summary reflect the consensus among American researchers. My own dates (Boomers 1946-1965; Xers 1966 - 1985 and Millennials 1986 - present) reflect more of an international bias, recognising that different countries arte slightly ahead or slightly trailing these median date ranges.

Read Eric’s summary at his website (and spend some time looking around while you are there), or see below.

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Research into Generation Y

Someone sent me the executive summary of a report by the Bank of America, entitled “Generational Differences: Managing the ‘Gen Y’ Associate.”

Here are some of the findings:

  • They’re not hungry. They are not ambitious for advancement if it comes at the expense of their personal lives and goals.

  • They expect more control. They expect more authority and more discretion about how they spend their time at work.

  • High self-esteem. They grew up basking in the “decade of the child”, with self-esteemed laced parenting and education.

  • They want everything now: technology, training, feedback and recognition.

  • Tech-savvy. Gen Next exhibits greater knowledge and skill using computers and digital tools. Because Gen Next was born with technology - - bred on YouTube, Google, Napster, Facebook, MySpace and other innovations - - they assimilate it better.

  • Variety. Gen Next doesn’t like to be on one assignment too long.

  • Not here for long. They don’t expect to stay on a job, or even a career, too long.

Millennials as Social Citizens

I subscribe to Google alerts for a number of issues, including discussions on “Generation Y” or the Millennial generation.

In today’s alerts, I received a link to a post about how the Millennials are volunteering around the world. Read it here (or a summary below). There are some great links to reports on this. This certainly links in with our experience and research. These young people are going to change the world!

For information about volunteering in the UK, check out DirectGov and Worldwide Volunteering as examples of companies and governments encouraging volunteering among young people.

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Solving the Ten Most Common Generation Y Workforce Challenges

I was pointed to a website recently that offers a place for people to post free content for reprint. In between the rubbish on the site, there are some real gems. Here is one related to the Millennial generation at work. It’s fairly obvious stuff, but succinctly written, and a nice starting point for discussions in the workplace.

Solving the Ten Most Common Generation Y Workforce Challenges

by Bea Fields

We are at a very important time in history. Over the next five years, approximately 62 million Baby Boomers, who have helped form our business world for the last 20 years will be retiring. As they exit out of the workforce approximately 40 million Gen X, born between 1965 and 1977, and 72 million Generation Y, born after 1977 will fill their shoes. In this day and age, our businesses cannot thrive without young talent. And, if our businesses are not thriving, the economy will become more and more anemic. There is a huge force at play in this equation, and that force is Generation Y.

Many organizations and businesses are asking how they need to change in order to attract and then retain Generation Y. When I answer this question, many people don’t seem to like my answer, because my answer is this: If you want to attract young talent into your organization, you will be called to not just change but undergo a metamorphosis that will keep Gen Y interested and excited about working for and with your company. And, if you try to sit on them, keep them or make life difficult, they will leave in a heartbeat.

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The Multitasking Generation

Every now and again, TIME magazine has a seriously excellent, long and in depth, feature article that grabs my attention. I am not a subscriber, but always check TIME editions out on the newstand. These features are well researched and worth keeping.

I missed one about 2 years ago, and was recently given a copy of it by a friend. I found it online, and it is available here. It is about the generation of young people that are growing up with pervasive technology, and the impact of multitasking from a young age.

It’s long, but it’s worth a read. Extracts are available below…

The Multitasking Generation
TIME magazine, Mar. 19, 2006
By CLAUDIA WALLIS

It’s 9:30 p.m., and Stephen and Georgina Cox know exactly where their children are. Well, their bodies, at least. Piers, 14, is holed up in his bedroom–eyes fixed on his computer screen–where he has been logged onto a MySpace chat room and AOL Instant Messenger (IM) for the past three hours. His twin sister Bronte is planted in the living room, having commandeered her dad’s iMac–as usual. She, too, is busily IMing, while chatting on her cell phone and chipping away at homework.

By all standard space-time calculations, the four members of the family occupy the same three-bedroom home in Van Nuys, Calif., but psychologically each exists in his or her own little universe. Georgina, 51, who works for a display-cabinet maker, is tidying up the living room as Bronte works, not that her daughter notices. Stephen, 49, who juggles jobs as a squash coach, fitness trainer, event planner and head of a cancer charity he founded, has wolfed down his dinner alone in the kitchen, having missed supper with the kids. He, too, typically spends the evening on his cell phone and returning e-mails–when he can nudge Bronte off the computer. “One gets obsessed with one’s gadgets,” he concedes.

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Five Ways Generation Y May Reinvent IT

I was sent a link to Baselinemag recently, that took an interesting look at the Millennial Generation from an IT industry perspective. Read the original article here, or see a summary below.

They’ve been called everything from narcissists to “Generation Me,” but those wily post-Gen X employees might just show their elders how to revamp an enterprise.

They depend too much on their parents’ money, they need constant hand-holding, they have no job loyalty, but do show remarkable acumen for demanding more than they’re worth, showing disrespect for older employees, and displaying stunning naiveté about corporate culture.

The backlash against Generation Y seems to be in full swing while the ink on their college diplomas is still drying.

Much discussion has centered around the expectations and work habits of this particular generation, with some pundits fretting about whether their casual attitudes will sink enterprises in the long run.

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Millennial kids - now old enough to be enlisted

I am not talking about the scourge of child soldiers, ruthlessly recruited by rotten guerrila armies around the world. The Millennial generation are the group of young people born in the digital, wired age. Depending on which definitions you use, these young people were born from 1984, 1989 or 1990 through 2000, 2005 or 2010. In general, these are the children and teenagers of today. And the oldest of them has started finishing school.

That means that they’re thinking of careers, and one option in most countries is to join the military. How will the army handle these young people? What does it have to offer them? And, how will they change the world’s militaries? I picked up a great article recently on this very issue. Read it at Strategy and Business here, or see an extract below.
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Training the Millennial Generation

A new generation of students - those born Internet-ready - is working it’s way throught the school system, and is about to hit the workplace, with all of its training rooms and courses. This “Millennial generation” (sometimes called “generation Y”) has a distinctive set of characterizing traits and unique learning interests that presents a serious challenge to existing educational institutions and methodologies.

There are any number of really good websites set up to assist teachers and trainers to do a better job of connecting with this generation. One of the more comprehensive sites I have found can be found here, at MasterNewMedia.org. Read it there, or work through my summary and extracts below.

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Getting a generation out of debt

The Fast Company magazine of Dec 2007 ran a story that combines some of my favourite topics: young generations, technology and personal finance. It was called “Easy Money”. Read the full story here.

Here is a summary:

Americans under 35 spend 16% more than they earn, on average. College graduates leave school with an average of $20,000 in student loans and almost $3,000 in credit-card debt. This demographic, in sum, is sorely in need of an easy-to-use solution to their ample money woes. “There’s this dull throbbing sense of guilt that we should be doing something, but where do we start?” says recent Stanford grad Ramit Sethi, who draws more than 150,000 readers a month to his blog Iwillteachyoutoberich.com.

In the past six months, a slew of free online services has popped up to answer this question, offering widgets for budgeting, automatic bill pay, mobile alerts, and social networking. All are fighting to be the anti-Quicken. Although Intuit’s venerable personal-finance software commands 70% of the market, its $30 to $100 price tag, hundreds of features, and required hour or two a week of data entry are unlikely to appeal to a generation raised on Halo and diagnosed with ADD. Sure enough, Quicken’s 15 million users have an average age of 47. If personal finance for most folks is like personal hygiene–an unpleasant chore motivated by necessity–Quicken is Old Spice.

Meanwhile, the Axe Bodyspray of personal finance–cool, fresh, and even sexy–is an upstart named Mint. Its unique features, wrapped in an exceedingly clean and appealing design, are winning tech-industry plaudits and brisk traffic. …It signed up more than 40,000 users in the two weeks after launch. So has Mint cracked the code on getting Generation Debt to buckle down and take responsibility for its finances?

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Managing Millennials

This article is an excerpt from Connecting Generations: The Sourcebook by Claire Raines (2002).

For more about the work that Claire and her colleagues do, go to her website.

I get questions every month from businesspeople looking for something about the newest generation of workers. They’d like an updated version of Twentysomething or Beyond Generation X, books I wrote in 1991 and 1996. Along with Bruce Tulgan’s Managing Generation X, they’re the classics on managing and motivating young employees. The thing is, the young employees we were talking about in those three books are well established in the workplace today, and the next generation is showing up with a whole new perspective, a different set of values, a distinctive work ethic. They’re as different from Generation X as they can be. By and large, it’s the Gen-Xers who are managing them, and who are looking for help in understanding just what the Millennials are all about. Thus this article. I think you’ll find a fairly comprehensive treatment of Millennial employees.

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Yuwie - earn cash for playing

The explosion and evolution of social networks on the internet is something I have been watching and participating with a keen interest especially Youtube, Facebook and SecondLife. What is great about these social networks is that around the time of the dotcom crash period most commentators said that people would not “socialize” on the web, preferring personal contact. Well I don’t think these commentators predicted the impact that the millennial generation or generation X would have on social networking! History is now proving thesm wrong, Facebook has over 50 million users and is valued at £7.5bn

With results like these imitators are of course following fast. It’s simple economics and anyone familiar with Michael Porters 5 Forces model will know that industries displaying high profits and low barriers to entry will attract competition. One of the new boys on the block is Yuwie an social network who’s proposition is to share with it’s members a percentage of the advertising revenue the company gets. According to founder Korry Rogers “Yuwie users get paid every time they log on, send a message, upload a picture or invite someone to join.” So if you visit pages, you earn money, if you invite friends, you earn money, if your friends login in, you and they earn money…sounds like a no brainer… but is it? Do people really want to earn money out of their social networking and what their friends do…Facebook believes that it’s core members don’t and the opinion of some analysts is that people use social networks to link up with friends and make new friends not to earn money out of these social activities. So will the lure of making a potential £200 or more per month be enough for users to switch from their current social networks? Personally, I like Facebook and funnily enough now feel that I have a “personal investment” and connection with the site so for me it isn’t easy to just switch. However, Yuwie launched in July 2007 and has over 350,000 members and is growing at 50,000 members a month. Seems to me that Yuwie’s proposition is working. Now of course the mighty Facebook could eliminate this threat by matching Yuwie’s offer but this would erode industry profits so they are unlikely to do so for now…But I’m intrigued enough to give Yuwie a try and who knows maybe earn some Yuwie pocket money… let’s call it a social networking experiement, I’m keen to be part of this evolution…

Generation Y - the Millennials are coming

A survey of more than 2,500 employers and managers by recruitment website CareerBuilder.com has identified huge generational differences between Generation Y and their managers. This isn’t anything new to readers of this blog site, but ongoing research is now validating what we have been saying for many years. A lot of generational differences relate simply to expectations and perceptions.

The survey found that there was a particular gulf when it came job expectations, between Gen Y and older generations.

Nearly 90% of hiring managers and HR professionals said some or most Generation Y workers felt “entitled” to demand greater compensation, benefits and promotion than older generations.

Nearly 75% said younger generation workers expect to be paid more, with 60% demanding more flexible working hours and structures. More than 50% of employers believed Generation Y workers had a more difficult time taking direction or responding to authority than other generations of workers.

“Generation Y workers are an important segment of the workforce and literally the future of companies and organisations,” pointed out Rosemary Haefner, vice president of HR for CareerBuilder.com. “They grew up in a technology-driven world where standards and norms have changed and often operate under different perspectives than older co-workers.â€?

Having said this, I think that a lot of these comments reflect what managers perceive, rather than reality. Gen Y workers are likely to be as committed and prepared to work for a good work-value exchange as older generations. But they are generally misunderstood. The key here is not only to make some adjusts in the workplace, job descriptions, conditions of employment and remuneration packages of younger workers, but to also help older managers adjust their mindsets, management styles and attitudes.

Probably the best one article introduction to the Millennial generation was written by Fortune magazine earlier this year. Get it here.

British kids showing what the new new things will be

I think the following report was originally from The Economist, 23 August 2007 edition:

AT FIRST glance, the annual survey of the communications market by Ofcom, Britain’s telecoms regulator, makes comforting reading for traditional-media executives looking for their future customers. Not only are children spending more time consuming media than their older siblings did just a few years ago, but they are also consuming more types. Three-quarters of British 11-year-olds now have their own television set, video-games player and mobile phone.

But this is where the comfort stops, because kids are abandoning old and not-so-old media for the new. Whereas two years ago 59% of those aged 8 to 15 regularly watched videos, only 38% do now. Two years ago 61% regularly played video games compared with 53% today. Most are abandoning stand-alone media, such as DVDs, and turning instead to media such as the internet and in particular social-networking websites. The trend seems to accelerate as children move into their teenage years. Nearly two-thirds of children between the ages of 12 and 15 use the internet, compared with 41% of those aged 8 to 11.

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Generation Y: Its life, Jim, but not as we know it

First Published in Marketing Mix Magazine (2001)

STRAP: The age of the customer

I dont remember Apartheid, but I know all about AIDS. I dont care who won the Cold War or wonder who shot JFK, but I know the answers are just a click away if I need them. I was weaned on a diet of mass media and massive choice, and I know how to use both to my advantage. I am Generation Y. And if you want me to listen, you have to speak my language.
By Kim Penstone & Graeme Codrington

The age of the customer is upon us. Never before have customers had so much choice, and so much information at their disposal to influence this choice. Never before have they had the confidence to use this power to control the companies that cater to them. And never before have they had the extent of power that they have today. Until, of course, tomorrow.

Because future generations will have access to even more information than we have today. Generation Y will be wired to the hilt, capable of absorbing and processing information more quickly and efficiently than any generation before them. And they will have both the confidence and the power to use this information to build or destroy brands at the click of a button.

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Its the Internet, stoopid…

My sister is a primary school teacher, teaching computer skills in northern suburbs Johannesburg. She told me about an interaction between two kids in her class this last week:

Boy: “Ma’am, what is an encyclopedia?”

Teacher: “Its a book where you can look up facts.”

Girl next to him: “It’s like the Internet, man!!”

You gotta love those Millennial kids.

A camera for the blogger generation

Face_it, Beam_it, Blog_it! This is the phrase used to launch Fuji’s latest camera, the Z10fd, which will be focussed on the 13- to 26-year-old demographic - a generation they call “Generation Z”. They have realised that this group uses cameras for social networking, blogging and interactions.

The Fujifilm Z10fd is a 7.2 megapixel digital camera with a a Fujinon 3x optical Zoom lens and 2.5” LCD screen. It offers Face Detection, infrared sharing of photos and a special Blog Mode - which quickly resizes any image into VGA or QVGA sizes. “Fujifilm recognized that today’s younger generation wants to be connected with their friends at all times and that there wasn’t a digital camera manufacturer that really addressed this.” said David Troy, Senior Product Manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. Fujifilm’s acclaimed Face Detection technology seeks out faces in the darkness of a party to give perfectly focused and exposed pictures every time. An ISO 1600 option means pictures can be taken in the poor light of parties or gigs, with no need for flash, so preserving the atmosphere and producing much more flattering portraits.

It will be available in 5 different colours - Wave Blue, Wasabi Green, Hot Pink, Sunset Orange, and Midnight Black.

The Fujifilm Z10fd will debut in late September for $199.95.

Further catering to the Internet-savvy generation, the F10fd has a corresponding destination website - offZhook.com - where users can submit photos for competition and download displays. This site launches on 1 August.