How Gen Y sees the Gen gap

The 11 March 2010 edition of the TIME magazine had a great cover article on “10 ideas for the next 10 years“. In the same edition, Nancy Gibbs (who has often written on generational issues for TIME), wrote an interesting short piece on how young people perceive the generation gap these days. It’s an interesting mix of articles, as it actually helps to prove the point she’s making.

At one level, there is less of a gap than ever before. Parents and young people today wear similar clothes, listen to similar music (even go to concerts together), watch the same movies and use similar technology. But, Gibbs argues, there is a big divide in world views – maybe bigger than there has ever been. It’s about how we see the future and how we embrace it, too. It isn’t just what technology you use – it’s also how you use it, and why. That’s where the biggest divide comes.

Read her article here, or an extract below.

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You’re going to have to change your management style

I spend a large part of my year in conversation with managers working hard to try and understand today’s younger workforce. The pain they’re feeling is palpable. The evidence of change is overwhelming. Making the necessary changes, at times, seems impossible. The hope is that the challenges are being interrogated and slowly but surely acted on.

Business Week has a great article called, Working with China’s Generation Y. It’s a well written article that does a fantastic job describing a younger workforce entering today’s business world in China.

In urban China, Gen Y is a group of exceptionally talented people. No other generation in Chinese history has received such high-quality education for so many people. Chinese Gen Ys are single children born under China’s one-child policy. According to studies such as those by Posten and Falbo of the Guttmacher Institute, China’s solo children perform significantly better academically than peers with siblings. These single children have grown up in traditional extended families (including four grandparents and two parents), under pressure since kindergarten to pass entrance exams. This means that the child’s educational performance has been a top priority for six adults.

The article describes the different approach of this younger set and the challenges that face today’s managers (Baby Boomers and Generation X).

For Gen Y, the good boss is like a kung-fu master who stays in the background, teaching through small hints. The good boss is highly available to his employee and has trust in them. He is balanced and nonemotional. He knows how to share his skills without talking much but rather expresses himself in the right dose, at the right time and place. It is not about telling workers what to do but waiting for the right time to drop by their desk and ask: “Have you asked yourself X? Perhaps you might have tried Y?” Difficult to achieve? Yes, but it is important to show Gen Y why they should respect their boss—and then they will.

I often get the sense that the current set of managers are caught between the reality that they will have to adapt their management style, but also hoping (pleading) that this younger set will do the the adapting, instead of the other way around. Attachment to ‘how it’s always been done’ is a powerful anchor for many managers not wanting to do the work required to make the necessary changes.

Bottom line is that change is required in order to ensure a successful business into the future. It may take some time, but it will have to happen. Today’s younger set will not, and can not change sufficiently. For one, they don’t have a view of ‘how it’s always been done’. They only know who they are, and are going to need those older than them to do the shifting.

Why Gen Y isn’t buying from you

I was recently sent this extract from an article entitled: “Why Generation Y isn’t buying your products”. I think it was originally published in the “Retail Customer Experience” magazine.

It is a reasonably good insights into how we need to be thinking if we want to connect with a different generation of young people, especially in middle class suburban areas. It’s not true for everyone, everywhere, but it is something that might get your marketing team into a good conversation.

As a 23-year-old consumer, I can tell you this: my attention is short, my demands are great and my purchases are diverse. I live in a day and age where social media apps, slogan tees and even Nike sneakers can be customized to fit my lifestyle.

I represent Generation Y, or Millennials as we are often called. While we may seem fickle, limited and spoiled to most retail professionals, we’re quite the contrary. Our lifestyle and shopping habits will determine the sales revenue of the retail industry, affecting everyone from big-box retailers to mom-and-pop stores, for the next 15 years. We are responsible for the return of our nation’s thriving economy.

To put it bluntly, if you’re uncomfortable with marketing to Generation Y, or refuse to understand our unique demographic, your store will not see 2020. To understand Generation Y is to overcome many obstacles in the retail industry.

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Managing Today’s Younger People

Management in today’s organisational environment is no easy endeavor. The number of new elements that need to be negotiated and integrated in order to develop an effective management style are numerous as they are unchartered. The environment in which we work has shifted dramatically in the past 10 years. Business ‘how-to’ books are barely keeping pace as fresh challenges surface and new thinking emerges around how to survive and thrive as a manager.

Because of my business focus within TomorrowToday, I often encounter baby-boomer managers struggling to adapt to and accept the increasingly larger number of Generation X (and smattering of Generation Y) found within the workforce. Mostly it’s the vast difference in world view and value system that’s causing the angst. Boomers have done a fantastic job managing boomers. They’ve created systems, processes, management styles, reward philosophies, motivation programmes, etc that have resulted in tremendous growth and increased efficiency. As this younger group have entered the work force, they’re simply not responding and engaging in ways that Boomers have become accustomed to.

A large part of my work is assisting both of these groups (Boomers and Gen X) to appreciate their own and each other’s world views, as together we navigate this New World of Work. It’s key for all parties NOT to adopt a ‘wrong/right’ filter in this debate. Attempting to place a wrong/right label on either group just escalates the tension and ultimately never finds a resolution. I’ve found it far more helpful to frame this engagement as a ‘war of two wisdoms’. Baby-Boomer wisdom has got us here, and Gen X wisdom will take us forward. Because the ‘gap’ between these two generations is, at times fairly large, it’s critical that these two wisdoms are intentionally integrated into each other in order to avoid simply letting ‘nature’ take its course, as we wait for the younger lions to force the older lions out of the pride. This scenario, in my mind, will leave much destruction and wasted time and energy in its wake. … Continue Reading

“Black to the Future”- South Africa’s Gen-Y

Shifts in societal change over the decades have radically changed the way we do business. Some creep up on us while others happen like a tsunami. Is your business in symbiosis with its ever changing environment?  In order to attract and retain your target market, and indeed survive and thrive in current times, businesses need to be in touch and in tune with changing landscapes. This is both in terms of internal customers (talent) and external customers (target market). South Africa is no exception and the landscape has changed!

Around the world, it has become clear that the children born in the last two decades have been born into a very different world.  The momentous, world changing events of 1989 reverberated from Tiananman Square to Tehran, from Tallin to Johannesburg, and from Berlin to the birth of the world wide web in CERN, Switzerland.  The world was changed, in so many ways, a tech boom was about to start, and would then bust, and boom again.  These global events form the backdrop to local forces in different countries around the world.  South Africa is one of the developing success stories of the past two decades, and provides a great case study for understanding the new global generation of young people, known globally as Generation Y.

My colleague Graeme Codrington is quoted in his book, Mind the Gap, as saying “There is a generation (Gen-X’ers) of white South Africans who are old enough to have been counted as part of the old regime, but not old enough to have actively participated in it”.  Anyone who has any interest in South Africa will know that since 1994 (and probably a little before that behind the scenes) the political landscape has changed. While over the past 16 years the New South Africa has been preoccupied with political change, many businesses have been slow to realise that along with it come huge societal change and therefore changes in consumer demographics and behavioural trends and indeed changes in the make up and management of organisational talent.

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Gen Y are not a pushover

Miranda Devine is a Sydney Morning Herald columnist, and recently wrote an excellent piece on Australia’s Gen Y (young people now in the teens and early 20s). She had just witnessed a group of 400 of them grilling Kevin Rudd, the Aussie PM – and they had given him a rough time.

It’s well worth the read. The original is here, or you can read an extract below.

Trust savvy gen Y to smell a rat

February 11, 2010

Two funny things happened this week – the Prime Minister was punked on ABC TV’s Q&A program by 400 sharp-tongued gen Ys who looked as if they had “cynic” stamped on their foreheads. And history’s most watched Superbowl game featured an Audi ad about “green police”, which satirised environmental zealotry.

If you wanted proof of a shift in the zeitgeist, these two video exhibits would win the case.

Both point to a new attitude towards ”the greatest moral challenge” of our time, which found its tipping point at Copenhagen, set against the backdrop of Climategate. But more than that, they give us a glimpse into the future, as the children of the baby boomers, generation Y, born in the ’80s and ’90s, begin to flex their muscles.

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Role models for a new generation of young women?

I am the father of three pre-teen daughters, which is why I am very interested in the role models currently fighting for the attention of adolescent and pre-pubescent girls. So far, Miley Cyrus is a clear winner. I’m happy with that – old fashioned family values, Christian heritage, sickly sweet country-inspired music with inspiring lyrics, and seriously rocking concerts… what’s not to like?

But, on another extreme somewhere is the apparation known as Lady Gaga. So far, I’ve just tried to ignore her (but 18 million album sales says that’s not a clever strategy). But then, I read an article by an elderly editor of a conservative Catholic magazine in The Spectator, and he had a different take. Altogether different, and he gave me pause for thought. I think I need to check out what Lady Gaga is doing. It might not be that bad for my girls after all. Read for yourself…

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School sport as an indicator of Talent

Malcom Gladwell’s book Outliers has been one of my break-through books of 2009 in the area of ‘Talent’. If it does anything to the reader, it will surely have them asking deeper questions around what talent is and how we should be assessing for it? It did at least that for me. I’ll confess right up front that I am a Gadwell fan. Yes I have read the critiques on him, and whatever you might say of him, he does one of the best jobs taking some very complex ideas and packaging them for the less educated, complex and deep, like me (and you if you’re honest).

The Wall Street Journal blog has a great article that plays in the ‘Outliers’ space, called Economists Link Athletics to Success in School, Job Markets. Wharton economist Betsey Stevenson has drawn a link between young women entering sports in high school in the US (a law change in 1972, significantly changed the ratio’s of young women in high school sport) and an increase of female college attendance and female labour-force participation.

This article adds, in my mind, to the increasing body of evidence suggesting that how we spot ‘talent’ is more complex than a battery of psychological tests, academic results and personality profiling (no matter how sophisticated they seem). There may be many other, far more robust indicators as to someone’s future value that we don’t know how to interrogate, have forgotten about, or are just not courageous enough to explore?

Title IX’s most pronounced effect was on athletics. Girls’ participation in high school sports went from 1 in 27 in 1972 to 1 in 4 in 1978. But it’s effect wasn’t uniform because states where boys’ participation in athletics was high were forced to increase girls’ participation the most. Ms. Stevenson was able to use the variation between states to tease out the effect of girls participation in sports from other factors. That allowed her to see how playing sports affected girls’ success later in life.

Her conclusion: A 10 percentage-point rise in girls’ participation in high school sports leads to a 1 percentage point increase in female college attendance and a 1 to 2 percentage point increase in female labor-force participation.

Maybe athletics should be added to reading, writing and arithmetic.

Maybe indeed…..

Why Gen X parents are so painful

Susan Gregory Thomas writes a great article, ‘Teachers Guide to Gen X Parents‘. Possibly the best description I’ve read as to how Gen X parents are experienced in a school context by educators and administrators, and then why they are as they are? To be honest, as a Gen X parent myself, I found myself very sheepish reading it. Having been fairly proud of my activity and involvement in my children’s school, I suddenly found myself being exposed with the possible truth behind all that ‘involvement’.

In preschool, we’re the ones anxiously arranging developmentally appropriate playdates for our Siouxsie-and-the-Banshees-T-shirt-clad three-year-olds. In kindergarten, we’re frantic that other parents’ children are starting to read cat and rat, while our Ruby and Dylan are still having trouble identifying lowercase letters. We think the gold-star system and its ilk are archaic and punitive, and we want to have a meeting to present our suggestions for alternative achievement systems.

By grade school, we’re demanding to know why the math program is not challenging enough for our child. We email our complaints about the seating chart. We openly deride the arts instruction and may rally other parents to the point of a coup d’état. By middle school, our kids have schedules and professional support staffs that resemble those of corporate lawyers. Look out, high school: We’re coming.

Thomas suggests the reason Xers as parents, are like they are, is because of their own school experience. Because we didn’t have, in our opinion, a great education experience, we’re determined not to let that happen to our own children. It’s not that we have any evidence that this is in fact what’s going on, we’re going to make sure there’s absolutely no chance it will.

We’ve been taking care of ourselves since we started going to school, and we don’t trust authority figures, because they weren’t trustworthy when we were growing up. Our parents didn’t know what was going on at school, and our teachers didn’t know what was going on at home. We’re not going to let this happen to our children — not even for a second. We’ll do whatever we have to do to make sure our kids get what they need.

One of those great articles worth reading. Be warned if you’re an Xer. It may knock you, as it did me, down a notch or two : )

Gen Y in Japan not consumerising

Interesting article from CNN Go Asia on 8 Feb 2010 about Japanese Gen Y simply not buying.

How times have changed. Japan’s Generation Y have become famous for hating to buy anything. They were first reluctant to buy cars. And now we find out that Japanese youth are also disinterested in motorbikes. Sales for 2009 were a mere 10% of the market’s peak some 23 years ago.

It shouldn’t come as a surprise that this younger set are different. Generational Theory suggests that each generation, based on the world they grow up in, develop a set of values that in places are different to the generations before them, and those to follow.

I guess what can be surprising is just how different they are! The challenge from a marketing and product development perspective is trying to read these trends and shifts in order to respond accordingly and quickly. Around the world, in most countries this market segment is a large segment. They’re large in number and in wallet size. Not seeing their changing needs and wants can be be detrimental to any business setting their sights on them to secure future growth and revenue.

In most developed world economies there is still a healthy baby boomer population to support short term sales and growth, but once they begin to exit the economy, business is going to have to pander to the younger set coming through. The developing world economies don’t have that luxury. They need to adapt and adjust to these young people NOW!

As this article suggests, this particular group in this particular country are not simply interested in a different colour, shape and size. They’re fundamentally different. Business is going to have to radically change how it goes about what it does, or hope and pray like crazy that they’ll change their world view. Fat chance in my opinion.

Redundant: The School Reunion: A Reminder to Leaders Everywhere

It was one of those father / son conversations that fathers are inclined to indulge in from time to time and that are usually invoked by some or other important milestone or ritual.

The ritual in question? My youngest son beginning his University career. Well let’s hope it isn’t a ‘career’ but rather a short stopover on the way to bigger things!

The parental wisdom I was freely dispensing had to do with the fact that at University he would make new friends and it was most likely that these newly acquired friends, would be the ones that would last a lifetime…unlike his school friends. “Why’s that?” he asked, somewhat puzzled.

“Well” I said, “once you exit school your generation tends to funnel into society at large and you will end up losing contact with them,” before going on to add some personal experience to the wisdom.

“But of course we’ll stay in touch…we’ve got Facebook” came the instantaneous retort in which I sensed a thinly masked tone of exasperation, maybe tolerance.

Immediately I realize the error of my ‘wisdom’ and the pitfall that had been my ‘experience’.  He’s right. His generation will stay in touch effortlessly and so, in one small matter, technology has again changed the way things will be.

How could I have been so stupid? Oh, and one last thing: be aware of ‘your experience’. In a world changing at the pace it is, experience is not all it’s made up to be.

‘I am the President’ doesn’t mean what it used to

Talent is a Four Letter Word

The title of this post comes from a reply to a tweet I once posted:

Does anyone have a better word for ‘talent’? Does business really think it’s a big issue? Is there some other ‘thing’ we should be noticing?

Free video course on Managing Generation Y at work

In December 09, Graeme Codrington recorded a series of short videos on Managing Generation Y at Work. This was done with Success.tv in London. These videos are now available for free:

The videos are:

• The New World of Work – an introduction to what we do, and the concept that drives our thinking
• The New Generation
• Managing Young Talent
• Personalising the Workplace
• Managing Meetings in the digital age

Feel free to use these videos in your companies. But, if you’d like more details or have one of our team speak live at your next event, why not contact us and make a booking enquiry.

M-Pesa, Vodacom, Nedbank and Rob Shuter

Earlier this year Rob Shuter (head of Nedbank Retail) resigned from Nedbank and joined Vodacom as Financial Director. It was an exciting move from my perspective as I watch mobile phone companies (and technology in general) redefine how we do business. Not necessarily the companies, but users who adapt the technology to find innovative ways to run their businesses differently. The big question I was asking was what happens when someone with intimate retail banking knowledge and experience (especially of Shuter’s profile) gets a significant position at a mobile phone company? What happens after what comes next?

I’ve not seen anything obvious in the press, and have quite possibly missed it, but this week a couple of pieces of the puzzle dropped into place. Enter M-Pesa.

M-Pesa is an amazing Kenyan innovation, and describe themselves as:

M-PESA is a Safaricom service allowing you to transfer money using a mobile phone. Kenya is the first country in the world to use this service, which is offered in partnership between Safaricom and Vodafone. M-PESA is available to all Safaricom subscribers (Prepay and Postpay), even if you do not have a bank account. Registration is FREE and available at any M-PESA Agent countrywide. The M-PESA application is installed on your SIM card and works on all makes of handsets.

My sources suggest that M-Pesa has radically transformed the banking space in Kenya and left the banks flat-footed and out of the equation. Around 15 million people use M-Pesa to transfer money and make payments. Kenyan banks (collectively) have a third of this number as customers. M-Pesa has transformed banking access to the previously un-banked, who are found predominately in rural areas in Kenya. Areas that traditional banks have little to no access to.

The person I spoke to this week had some of the following to say about M-Pesa:

M-Pesa has made the sim card more valuable than a credit card.

M-Pesa is transforming how aid is distributed within Kenya.

M-Pesa has fundamentally re-defined the banking space.

Kenyan banks have not found an ‘anti-dote’ to M-Pesa’s presense, and possibly wont or can’t, simply because they’re unable to redefine themselves.

Maybe a little over-enthusiastic. But the hype and the numbers do confirm his thoughts.

Enter Shuter, Vodacom and Nedbank….

What if Vodacom’s next move is to bring M-Pesa to South Africa? Both Safaricom (M-Pesa’s master) and Vodacom are subsidiaries of Vodaphone. Certainly they have someone with huge retail banking experience in Shuter, and he has intimate knowledge and I imagine a solid relationship with Nedbank.

What if? Watch this space. This may be what happens after what comes next…..

Book review: Upstarts

I was sent the following book review from a trusted friend. I have not read the book yet, but have it on order, and trust the guy who sent me the review. It looks like a good read…

Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success was written by Donna Fenn who has been an expert on small business trends and entrepreneurship for over 20 years. Buy this book at Amazon.co.uk or Kalahari.net.

In Donna’s book, she discusses how Generation Y is changing the business world and creating a whole new crop of entrepreneurs. Inspired by the success of past generations of entrepreneurs, these young entrepreneurs are creating cools startups that are changing the way we do things.

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To degree or not to degree, that is the question!

We’ve been noticing a distinct shift in the perceived value that a university degree brings. It’s largely accepted that a degree from an university, especially an ivy league one such as MIT, Harvard or INSEAD can improve expected earnings significantly. This has resulted in a seemingly all out onslaught by young people to get degrees, to the point now where getting a university qualification does not provide the competitive advantage it offered ten years ago. With so many new graduates, instead of providing enhanced opportunities, degrees have now become minimum entrant criteria for jobs at large corporations. And don’t stop with one degree, today’s graduates feel greater pressure to further their qualification with MBA’s and PHD’s. 78% of students are concerned about getting good qualifications. To put this into perspective, that’s more pressure than they feel to have sex, fit in or taking drugs – combined!

The Telegraph has an interesting article on University: was it really worth the effort? and an interesting website called notgoingtouni is encouraging school leavers to pursue apprenticeships as a viable alternative. When one considers the success of people like Bill Gates and Richard Branson who never got degrees you do have to stop and reflect on whether or not university is the best route to ensuring a bright future especially when the Office for National Statistics revealed that 746,000 18- to 24-year-olds are unemployed – a record rate of 18 per cent. It is thought that about 100,000 of those are university-leavers who, despite their degrees, cannot find jobs.

You can read the whole article from The Telegraph below or click on the link.

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The World of Tomorrow (If The Internet Disappeared Today)

This is a great read (look) at what the world would look like if the internet disappeared today. A photo contest by the readers of Cracked.com. Some really fun stuff to think about how much the world has changed : )

While there’s a lot that’s funny, there is a reality check and reminder at how much has changed in our lives in such a short time. How much we take for granted because of the internet, and how much we wouldn’t have in our world if it never existed. Certainly we could do without some of it, but also how much we can do, how many people we’re in touch with, how many connections we have (meaningful and meaningless) because of the networked world we now live in.

It’s probably too large to think about, so for now, take a look and smile for a little while : )

And to be honest I don’t get the winner? If you could help me with that I’d be grateful…..

Office Technology, Boomers and Generation X & Y

For most Boomers (born 1950s and 60s), the office had the best technology – much better than they had at home. I started work at KPMG Johannesburg in the early 1990s, when they had just imported over 100 Apple System 7 “luggable” computers. This gave KPMG more computing power than the USA government had at the time (they needed special US Senate approval for the purchase)! I was a techie nerd as a kid (from my awesome first Atari 800SX, with green screen, to my AT computer in the early 1990s).

But I had nothing at home to match what I had available to me at work. And that’s not to mention the fax machine, the photocopier, the mainframe, the telex (OK, I’m not that old, but it’s the concept that’s important here), and other amazing technology available at the office. And the most up-to-date software too. I used to try and book an Apple out every weekend, and take it home with me to play on.

But now times have changed. Most of today’s young people come to work everyday, completely frustrated and irritated by the out-of-date technology available to them. Their office has worse technology than they have at home. And, even worse, restrictive IT policies mean that they can’t bring technology from home to the office, as they’d like to. IT requires them to use Excel and Word, when they’d prefer to use Google Docs. IT restricts their ability to load apps onto their machines – little programs that would help increase their productivity and efficiency. And, if they’re Apple fans, tough like if the company has chosen a PC platform. Standardisation trumps productivity and enjoyment!

This doesn’t make sense. If you can’t keep ahead (or even keep up) with current IT specs, then the least you should be doing is allowing staff to use their own technology. I know IT will faint and give 100 reasons not to do this (their starting point will be “security concerns”, I’ll bet). But IT should not have the final word here. There are other considerations, including the motivation and engagement of your staff, especially your top talent, productivity and efficiency, and the reduction of costs (why not let staff use their own technology and give them a small personal budget to get what they want for themselves).

Millennial Muddle

Kids these days. Just look at them. They’ve got those headphones in their ears and a gadget in every hand. They speak in tongues and text in code. They wear flip-flops everywhere. Does anyone really understand them? Only some people do, or so it seems. They are experts who have earned advanced degrees, dissected data, and published books. If the minds of college students are a maze, these specialists sell maps, so says Eric Hoover in his recent article in The Chronicle called The Millennial Muddle

The article covers the thoughts of leading authors, covering issues they agree on and disagree. It’s lengthy but well worth the read.

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The Recession Generation

Each generation is defined by the economic experience of its youth. The generation now finishing university and entering a dire job market will be shaped by this experience forever. This generation is what we call the cusp between Generation X and Generation Y. This week’s Spectator magazine contains an excellent cover article that explains them wonderfully. Read it here, or a summary below:

The quiet agony of the recession generation
by Matthew Lynn
17 October 2009

Each generation is defined by the economic experience of its youth. And Britain is breeding angry, thrifty cynics who are beginning to wonder if they were mis-sold university education.

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Entrepreneurial Edge – CNBC Africa

If you’re watching CNBC Africa this evening (15 October) at around 20:30, you can catch Entrepreneurial Edge (hosted by Chris Bishop), with at least one of it’s guests being me : )

The focus of the programme is future trends impacting entrepreneurs, and we chatted around education, skills development and Web 2.0. The two other guys in the interview were Dawie Olivier (CIO – Sasfin) and Devan Naiker (Dep CEO – Services SETA)

There was some nice stuff being thrown around in the short time we had. Thanks to Kate from SimonSays Communications for arranging and for being there to do my hair (really not necessary – I need a lot more than hair help)

CNBC Africa is on Channel 410 on DSTV.

Surprise! Creating experiences for your customers

For many years now, we’ve been telling our clients that one of the keys to connecting with younger customers (Generations X and Y) is to add an experience to your offering. No longer are the traditional “Ps” of marketing (product, price, placement and promotion – and even people) enough. You need to create experiences that transcend these, and give customers a further reason to connect with you.

Some people are talking about tribes (see, for example, a great video by Seth Godin at TED.com). Others are doing funky stuff with their stores (Walt Disney have Steve Jobs to turn their stores in mini theme parks, for example). There are countless examples of creating experiences that develop your brand (Red Bull are geniuses at this).

But here’s a new one…

Hipstery ask their customers to fill in a questionnaire about yourself. They then choose a T-shirt design for you, and send it to you. It remains a surprise until you open the package. This adds an interesting thrill to the boring task of choosing a T-shirt.

It seems that while most companies are providing ever more choice and ever more information, there is a growing trend of businesses relieving consumers of the burden of decision, and helping them make choices. Obviously this can go wrong. So Hipstery will replace any t-shirts that customers don’t like, with the option of a refund if they’re wrong the second time too. Sometimes a lack of choice is a good thing, especially if it is used to surprise and delight consumers.

Nice one.

Social Networks and how we communicate

On Friday 2 October 2009, I was interviewed by Rueben Goldberg on Classic FM on his show, The Internet Economy.

I’d not met him before we recorded the show. He’s a good guy, fairly active on Twitter, and interesting and interested to talk to.

Our PR company, SimonSays Communications, assisted in getting the interview and I’m hoping this wont be the last chat to Reuben. Yeah, it won’t be.

If you’d like to listen to the PodCast (7 min) of my interview on his show, you can find links to it here.

A happiness bank – connecting helpers with those who need help

I am doing some work in Estonia in a few days time, and so have been watching the wires for news reports from that country. One of these really jumped out at me.

“Estonians to lauch world’s first e-Bank of Happiness” – read the story here. The concept is simple: bring together those who are in need of help and those who can help. In the e-bank one can exchange information on needs, offer help and register good deeds. All for free. It’s basically elance.com for volunteers.

The idea is not only to help people out digitally and online, but for this to extend into Estonia, with people in physical need (e.g. elderly people need help to get to the shops, house sitting while on holiday, looking for a gym buddy, etc) can also use the system. “The Bank of Happiness is an initiative to change the way of thinking. It’s a bank for exchanging good deeds. The wish of the Bank is to make people think and act with their heart. The Bank is meant for all those who value good deeds and have the will to make good themselves.”

You can check out the simple user interface here: http://www.onnepank.ee/en.

I’ll watch it closely, and hope it succeeds. A nice idea, well executed. Let’s hope people support it.

VWV Red Plug on Generation 2.0

VWV is an interesting company, that I still don’t know enough about. Take a visit to their web site to see some of the ‘interesting’ I encounter when I meet with their people (wherever they may be).

Tomorrow I’m spending the afternoon with them as part of their ‘Red Plug’. It’s an informal forum they pull together made up of clients, media, friends and other interesting people who don’t fall into those 3 particular categories.

I’ve got a slot at tomorrow’s Red Plug. Talking about Web 2.0 (whatever that is) and it’s impact on people and business. It’s a monster of a topic. I get to put my little bit forward. how I see it from this particular corner of the planet.

I’m going to test out the term ‘Generation 2.0′. I’ve borrow it from Gen X, who are often referred to as the ‘TV Generation’, simply because they were the first complete Generation to grow up with TV. Today’s younger set are the first complete generation to grow up being influenced by Web 2.0. I think it’s a fitting descriptor.

Of course you’d have to be at the Red Plug at VWV to hear some of my thoughts. Or perhaps another day over some coffee, a beer or a glass or two of red wine.

I’m looking forward to the afternoon. Fer sure!

[after the event] The session was tweeted by Bev from SimonSays Communications – click here for her tweets

Loving Gen Y

Lindsey Pollack give 5 reasons why she loves Gen Y: They bring up things that never occur to her, are just tech-ier; understand personal branding; not really into the 9 to 5 and have phenomenal energy. You can read why Lindsey loves her Gen Y assistant below or follow the link: Why I love Gen Y

I recently hired a part-time assistant to help me get a bit more organized. As someone who studies generational relationships in the workplace, I was curious to learn how my personal experience as a Gen X-er managing a Gen Y-er would compare to other people’s experiences. Though we’ve only worked together for a couple weeks, I couldn’t be happier with the arrangement. Aside from the obvious advantages of working with someone younger (she tells me when I need to ramp up the cool factor in my speeches and blog posts), here are the top five reasons I love my Millennial employee:
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TomorrowToday is getting a Billboard

TomorrowToday South Africa is getting a Billboard for 2 weeks in September. We did an exchange with INM Outdoor earlier this year. We did some work for them, and they’re doing some work for us. So a swap of sorts.

We’ve not had anything like this, and we’re looking forward to seeing what it does for business? We’re not even sure what we can expect? But we are excited, and it has been fun getting it all together.

It’s also been a great catalyst for us to get our international branding on the same page, and we’re starting this with look and feel driven largely by our websites. So by the time the billboard goes live we’ll have a new South African look and feel to our website, followed shortly afterwards by our UK office.

The billboard focusses on Talent and Leadership. In a business world with a changing worker (so called Talent) there has to be a rethink on how to lead. You can’t expect to lead a different group of people in same way. Can you? We don’t think so.

I’m sure we’ll post updates and results, if only to post our thoughts on the medium of outdoor advertising.

Watch this space…..

How teenagers consume media (UK report)

How Teenagers Consume Media: the report that shook the City

This is the full copy of the research note written by Matthew Robson (aged 15 years and seven months), an intern at Morgan Stanley, which caused a stir after it was published by them. Reported in The Guardian, 13 July 2009

MY COMMENTS first, though: This report is a fascinating insight into how a 15 year old sees how his teenage cohorts see media. If you’re trying to reach teenagers with a message, then this report is helpful. But what Morgan Stanley thought it told them or their clients is another story altogether. This is part of the problem with a Twitter and Blog driven universe – that we tend to reduce things to soundbites and take the populist view, without much processing or context. This is useful information – in a limited context. It should be wisely and cautiously – within the context of that limited context. The news coverage this report generated indicates the shallowness of most mainstream media at the moment. It’s no wonder, then, that teenagers don’t reckon they need to connect with traditional media!

NOW, the report…

Most teenagers nowadays are not regular listeners to radio. They may occasionally tune in, but they do not try to listen to a program specifically. The main reason teenagers listen to the radio is for music, but now with online sites streaming music for free they do not bother, as services such as last.fm do this advert free, and users can choose the songs they want instead of listening to what the radio presenter/DJ chooses.

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The war for talent is still on – and it’s going to get worse

At TomorrowToday, we are predicting that the recession is only exacerbating the long term trend of companies needing to battle for the talented and appropriately skilled employees they need in order to be successful. We are particularly concerned of a talent exodus as soon as the recession begins to end – your best employees who are sticking it out now, surviving your bad recession-time employee engagement policies, are likely to up and off when the head hunters start calling.

But there is a talent shortage even now, in the midst of recession.

Are you ready to keep fighting the battle for top talent?

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