Tracking the World Wide Buzz
Marketing, media and consumer behaviour redefined
Standard Bank recently had a few marketing and banking tongues wagging after forking out millions to change their well known and fairly acceptable ’simpler. better. faster.’ pay-off line to the abstract, Triple-B: ‘inspired. motivated. involved.’
Sentiments echoed across the blogosphere were all somewhat scathing, which illustrates the power of blogging and the fact that consumers have found their voice and are not shy to use it. (A good example of what was and is being said can be found on the popular community blog about all things cherry – Cherryflava). One wonders what results Standard Bank would have enjoyed had they pocketed their marketing budget and instead implemented a direct mail campaign asking clients for recommendations on the new slogan. They could even have thrown in a sparkling new iPod as a prize for the best submission. Let’s face it, for the most part 50,000 heads can only be better than 50.

Whoah, what a night. This was certainly (and hopefully) the fringe of blogging. Even as wierd as Mike is, he didn’t even look like he fully fitted in with the ‘interesting’ human beings in the room.
I’ve stumbled across an excellent article at
A few interesting articles around the increasingly accepted practice of corporate blogging (whether as marketing devices or internal communications tools) are finding their way into conversations on the Web at the moment. The first, one
Johnnic Communications have launched a new ‘citizen media’ site called
For the last couple of weeks I have been milling with a question in my mind.
So has Google’s purchase of AOL for $1Billion brought it it into the fully capitalist fold, thereby undermining its “Do No Evil” motto? Matt Asay would have us believe so in this post at InfoWorld’s blog.
South Africa is home to only one fixed-line-operator. It’s name is Telkom and it’s enjoyed this status for long enough to have generated a fair amount of frustrated customers.
This could be seen as another post giving you amunition for why you need an iPod for Christmas, or it could be an illustration of just how important social software has become.
I recently got in touch with
Tagging is the practice of collaborative categorization using freely chosen keywords (
Yesterday on the 26th day of the 10th month of the year after last, TomorrowToday.biz went audio in the form of a
A post with the title,
A report in Biz Community (1 Oct 2005), looks at targeting the Millennial Generation with websites. The report starts, “Internet AdSales reveals that the internet could seriously affect your bottom line when marketing to the youth of today.
I’m sitting with the crew from SABC’s Business focus, doing a spot on corporate blogging.
Seth Godin is undoubtedly one of the gurus of online marketing. His ideas never seem to age and he seems to often be one step ahead of the rest. In his latest move, he has set up a service called squidoo. In his words, this is what it is about:
Maybe not in Africa, but
In a similar vein to Jotspot, another collaborative tool is writeboard. The difference is that it seems that writeboard has quite a bit more functionality and it is completely free, no matter how many “boards” you put up. Also, it has some pretty good organising functions, so take a look around. The company that has developed this is called 37 signals and they have developed a few other collboration tools such as:
So Graeme is live on 702 and seems to be doing a pretty good job. Looking forward to hearing the callers.
Can the current licensing structures around software, etc actually make it impossible to improve your lot in life without risking HUGE fines? The following is an extract from a post on The GripeLine by Ed Foster.
I think BlogMaps – where blogs meet maps – are fantastic tools (thanks to
“Who da Punk”, as he refers to himself on his Blogger-hosted
My friends over at 
I find it fascinating that more and more people are getting their news from “spoof” news shows. The Late Night Shows (Conan O’Brien, Jay Leno, etc), have always provided light relief, with a few well placed jokes about current affairs up front. But now, with the proliferation of blogs, as well as the mainstreaming of Jon Stewart’s “
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