There is a mountain of media wordage about “generation y” at the moment. This group of young people has been variously defined as those born from 1978, 1984, 1989 and 1990 until present (or year 2000). However you define them, this is the youngest generation of employees and customers impacting the world of work at the moment. Their earliest generational memory was of the momentous shifts that shook the world in 1989 (Tiananmen Square, the Berlin Wall comes down, Romania is freed from dictatorship, the Communist Party is banned in Russia, America invades Panama - just to name a few. Oh, and Nelson Mandela was released from jail in February 1990). The Internet and mobile phones have been ubiquitous in their lives as long as they can remember, and the world has become increasingly “hot, flat and crowded” in their lifetime.
So, it’s vital to understand them as potential employees and customers. A Google search - or reading entries on our blog - will get you started. You can also check out our presentation on Making the Most of the Millennials.
But, and this is important, there is one other VERY important reason to take them seriously. They are already starting their own businesses. They are likely to be the most successful young entrepreneurs of all time. And you need to be aware of who they are and how they will compete with you over the next few years.
Probably the best article written on this comes from Inc magazine’s October 2008 edition. Read the article, Cool, Determined & Under 30. This is how they describe the piece: They are running businesses in fields as diverse as Wi-Fi and fashion, blogging and music. Combined, they manage nearly 600 employees and have raised more than $100 million from investors. They have graduated from (and, on occasion, dropped out of) some of the very best schools in the country. They are collaborative, creative, and — above all — confident. And here’s one more fact: All of them were born after October 31, 1978.
I am not the greatest fan of the publishing industry. The first paperback book, a massive innovation in the industry, was published this week in 1935, and sometimes it seems that was the last innovation the industry has seen. As a published author, the lead times in the industry are seriously frustrating and the processes archaic. But, hey, I suppose I shouldn’t bite the hand that feeds me (well, part feeds me - in a world dominated by the increasing valuation of intellectual capital and decreasing value of manual labour and intermediation, the publishing industry, with their paltry standard 12-15% of wholesale price paid in royalties stands as a bastion of anochronism).
Why do travelers — be they on business or just visiting — prefer to go to Switzerland rather than, say, Ukraine? It’s no surprise: Switzerland offers a much more attractive combination of factors. It’s easy to get there and to travel within the country, it’s clean and visitors feel safe there, and Switzerland’s combination of traditional culture and natural beauty is justly famed all over the world. Yet the continued popularity of Switzerland and other desirable destinations is by no means a given. Maintaining the relative purity of the environment while promoting and growing tourism is critical as competition intensifies among regions to attract the ever-growing number of travelers.
The Olympic torch has left Athens, Greece on its traditional torch run around the world until it eventually arrives at the Beijing Olympic stadium during the opening ceremony. Right from the first day, it has been met with something that the Chinese officials did not anticipate: protestors. In an unprecendented move, the torch was actually extinguished in Paris so that it could be loaded onto a bus and rushed away from growing violence amongst the protestors. TV news scenes from London, Paris and San Francisco show police beating protestors, dragging them into prison vans and frog marching them away - none of these are scenes that add to the Olympic brand and mythos.
I write this entry as a South African. I say that because we’re extremely hard on ourselves on this end of the planet. We often compare ourselves to the resources, experience and might of the ‘developed world’ when we open our world class attractions. And when things don’t work the way they’ve been billed to, we simply blame our ‘African-ess’ on our inability to deliver to the standards and levels that were expected.
Today is the tenth anniversary of the little purple pill. Although I personally think that big pharmaceuticals should spend more time trying to cure diseases that are part of the scourge of poverty (like malaria and TB), it is noteworthy that one of the biggest money spinners over the past decade has been Viagra - the erectile dysfunction pill developed by Pfizer. 
Here I sit, at another conference without power. Don’t get me wrong - I am not talking about the content. I am at Gary Hamel’s latest thing: “The Future of Management”, a full day session with the innovation guru himself. “Live and in person”, just as the advertising promised! The guy is good, and probably the best academic on the issue of innovation in business. So, the content is great.
Regular readers of this blog will know that many of the contributors are passionate cricket fans. (For our American readers, that’s the mysterious game that, in its purest form lasts five days and can end in an exciting draw!) Our fanaticism for the game is shared by at least 1 billion Indians. The world’s largest democracy has just had an unprecedented auction for international cricket stars, for the newly formed Indian Professional League. In the league, a number of Indian provincial teams get to “buy” international super stars to play with them. Each team can only have a maximum of 4 of these stars on the field at any time. They must also have four players under the age of 22 from India in the teams. The rest of the team is Indian. The bids in the auction will be paid to the player as a salary (I think I saw correctly that the Indian players in each team will be paid the same as the top paid international super star in their team). The contract is for three years.
Today the world wakes up to the most expensive oil ever. Those who believe in market dynamics of supply and demand will have an interesting time explaining this. The problem with oil is not that there isn’t enough oil around, but rather to do with where the available oil is to be found.
Pfizer has recently launched a wonderful new initiative for their most talented staff: the outsourcing of the drudge work associated with most jobs. It’s quite a simple concept, really - top end, talented staff spend a fair proportion of their time doing admin or dreary work that does not best utilise their talents. If you could someone else to do that work for them, you’d free up your top talent, keep them focused (and excited) and get more out of them. Nice.
This is how new markets are made, and how worlds are changed! Today, Tata released their latest car. It was a car that all of their rivals said could not be made. About 5 years ago, Tata announced that were going to build a car that would cost less than 100,000 rupees, or US$ 2,500 (the price of a DVD player in most luxury cars).
Over the years I have been doing presentations about attracting and retaining talent, I have watched global lists of “Best Companies to Work For”. Very consistently, SAS Institute, a privately owned software company based in the USA, has been rated as one of the very best. 
They recently had a massive feature article on ways to make your business more environmentally friendly. From: Issue 120 | November 2007 | Page 90 | By: Mark Borden, Jeff Chu, Charles Fishman, Michael A. Prospero, and Danielle Sacks
Coca-Cola – for continuing the international marketing of its bottled water, Dasani, despite admitting it comes from the same sources as local tap water.
The long awaited monster passenger plane, the Airbus A380, is now ready for delivery. In fact, Air Singapore today took delivery of their first plane with much pomp and ceremony. 
This Sunday, the Mail on Sunday newspaper in England will hand out free copies of Prince’s (The artist previously known as Symbol, previously known as Prince, etc) new album, Planet Earth. The album was self produced by Prince, and the Mail on Sunday hopes to sell in excess of 2.5 million copies of their newspaper on Sunday - the paper is sold for less than £ 1.50. As far as I can tell, they are not increasing the cover price for this week’s edition - this is a genuine free CD. 
Prince stated that he wanted to send a message to the music industry - and this one is loud and clear. The album is a full album, and will not be carried in shops in the UK (not for now anyway). See the 
Over 2,500 people learned they’d lost their jobs when the British Amulet Group fired them by sending a 
I’m currently sitting on the tarmac of Durban’s Airport, on a 1Time flight having already taken off, circled and landed back where we started. Technical problem with a transponder they tell us? Whatever.
One of the ways to do so is to create an experience around your product. There are many ways to do this, and the companies that use their creativity to do so are reaping huge rewards. One such company is IKEA, the ubiquitous furniture store. Whilst there products may fit perfectly into the “little boxes on a hillside” standardisation approach to modern life, some of their sales techniques are revolutionary. In particular, their understanding of the male shopper has helped raise them to one of the leading furniture retailers in the world. Here are a few ideas from the legend that is IKEA:
A nice innovation is being experimented with by 
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