Africa’s Gift to Silicon Valley: How to Track a Crisis

A report under this title appeared in the New York Times on 12 March 2010. It’s a great example of a few things, but especially of the power of social media, and the fact that innovation (and competition) can come from anywhere these days.

Read the story of how technology developed in the aftermath of Kenya’s disputed elections was used in Haiti to track responses to the crisis there. You can read the original at the NYT website, or read an extract below. (As an aside, you’ve got to love how US journalists can always rely on the “war on terror” to grab attention).

The company states that “the Ushahidi Engine is a platform that allows anyone to gather distributed data via SMS, email or web and visualize it on a map or timeline. Our goal is to create the simplest way of aggregating information from the public for use in crisis response.” The company’s website is http://www.ushahidi.com/ – check them out.

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Examples of Tremendous Business Leadership

I came across a fantastic post today that provides excellent leadership and company case studies. Here are some of the headline learning’s I’ve taken from this article:

- reward your staff during tough times: During 9/11 SouthWest announced a $179.8 million profit sharing payment to employees.
- Be human, approachable, genuine and transparent: Toyota’s CEO Jim Lentz appeared on a Digg Dialogg (an often hositle forum to corporate companies). The questions were asked in order of votes made by digg members, and none were filtered.
- Be humble and challenge the “nasty” stuff about your industry even if it means retaliation by the established players. Consumers will appreciate the honesty and reward you
- Don’t pay yourself excessive salary. Jim Sinegal CEO of Costco figured he shouldn’t be paid more than 12 people working on the floor. See also my colleague Graeme’s post A Radical Proposal for Executive Pay
- Trust your staff – At a time when the idea of “business blogging” was brand new (and usually feared), IBM encouraged their 320,000 employees to start company blogs. IBM leadership drafted a corporate blogging policy that encouraged employees to be themselves, speak in first person, and respect their coworkers.
- Perhaps the simplest but most powerful… always listen first, and speak last.

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The future of money

For years banks and credit card companies have held a strangle hold over the movement of money and charged exorbitant rates for doing so. Now this is changing and fast.

Michale Ivey the founder of Twitpay has devised a system, using code that PayPal made available to him, that allows people to make payments using tweets. The way it works is you include the recipients’ username in their message. For example, posting the update “@johnsmith twitpay $10 for lunch” would deliver the cash to that Twitterer’s Twitpay account. Simple and brilliant!

Hundreds of engineers and entrepreneurs are now revolutionising the payment industry, attacking the payment ecosystem and seeking out ways to pull down the stronghold the banks and credit card companies have built.

Here are some examples:

- Square, a new company founded by Twitter cocreator Jack Dorsey, lets anyone accept physical credit card payments using an attachment on their iPhone, any other a smartphone or computer by plugging in a free sugar-cube-sized device — no expensive card reader required.
- A startup called Obopay, which has received funding from Nokia, allows phone owners to transfer money to one another with nothing more than a PIN.
- Amazon.com and Google are both distributing their shopping cart technologies across the Internet, letting even the lowliest etailers process credit cards for less than the old price, cutting out middlemen, and figuring out ways to bundle payments to sidestep the credit card companies’ constant nickel-and-diming.
- Facebook appears to be building its own payment system for virtual goods purchased on its social network and on external sites.
- Apple has given iTunes developers the ability to charge subscription fees through their applications, making iTunes the gateway for an entirely new breed of transaction.

About 20 percent of all online transactions now take place over so-called alternative payment systems, according to consulting firm Javelin Strategy and Research. It expects that number to grow to nearly 30 percent in just three years.

This is going to revolutionise the way we use money eroding the monopoly that banks have. Serves them right for causing the Great Recession I’m looking forward to the day that we can all bypass banks. Zopa is another example of the new breed of talented companies that is reshaping the world of finance. Zopa is a lending and borrowing exchange where real people sidestep the banks to get a better deal. I’m going to research and write an article on innovative companies that are changing the world of finance so what this space.

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Facebook killers?

Today, the UK press is full of headlines about Peter Chapman, the rapist and murderer sentenced yesterday to 35 years in jail. He has been labelled the ‘Facebook Murderer’ – and that really irritates me.

He connected with unsuspecting young women through Facebook, wooing them and trying to lure them into face to face meetings with him. But he also used email and text messages to do the same thing.

The victim he has been jailed for killing was 17 year old Ashleigh Hall. She thought he was a teenager, and on the fateful night of her murder, she believed she was receiving text messages from a teenage friend who told her ‘his father’ was coming to pick her up. That ‘father’ was Chapman himself.

So, why have the press not labelled him the SMS killer?

Then, on the train home, I was flipping through The Evening Standard and saw a story about Paul Bristol, a 24 year old who had been in the Caribbean when his London-based girlfriend announced she was dumping him – by way of Facebook. He flew back to London and stabbed her 20 times until she died. The headline of his story also shouted “Facebook” and “killer” in the same bold type. Do the journalists and headline writers really think Facebook is the problem here?

The media has real issues with social media. Is this victimisation of Facebook because the media has seem deep seated antagonism towards social media and blogging and all things digital that are undermining and destroying their industry? Or is it just lazy journalism and sensationalistic reporting?

Either way, it winds me up. Big time.

Twitter 10 Billion – quality not quantity

In the last few hours the 10 billionth tweet was tweeted on Twitter. As one would imagine there was all kinds of hype and excitement, as Tweeps with the necesary skills attempted to predict the time it would happen, and I imagine even be ‘the one’?

My last tweet was 9999989724. Wild. Will be at 10 billion by next tweet. – @Scobleizer

… and then seconds later….

Yup, already hit 10 billion. My last tweet was 10000011727 so now we can get on with real news. – @Scobleizer

This morning when I woke up it was all over, and followed:

Twitter reaches 10 billion tweets. (2 artcles)http://bit.ly/cApU1O http://bit.ly/a7KKcD – @MelanieMinnaar

…. to find who the Tweep was and what they Tweeted?

I’ll save you the pain of going along there yourself. Drumroll, the 10 billionth tweet on Twitter….. was a protected user, so the identity of the person is not known, and secondly because of that, nobody knows what they tweeted.

A complete let down. I’m not sure what I was expecting, but it felt like it should have been one of those moments. In hindsight I realise my expectations were way off the mark.

Here’s what it’s taught me….. Twitter is not about quantity. It’s all about quality. The 10 billiont tweet was a let-down because the quality was terrible. It also doesn’t matter how many people follow you, or how many you follow, if the quality is bad, the entire experience is bad.

Keith Coats, a colleague of mine, often quotes a mentor of his… “Worry not the size of the stage on which you will be called to perform, worry that you have something to say!”

Nuf Sed

When social media grows up… it will change everything

Download a copy of this article in PDF format – right click here. The contents of this article can be presented as a keynote or a workshop for your team. Contact our UK or South African offices to find out how.

Twitter recently hosted it’s billionth Tweet and Facebook had over 500 million users by the end of 2009, continuing its trend of doubling every nine months or so. It is difficult to continue to argue that social media is nothing more than a fad, and an increasing number of companies are starting to make use of these technologies.

But most of these companies are merely using social networks as a means to communicate (mainly with customers, but sometimes with staff as well) or to market their products and services. These are simple – and obvious – applications, and soon you’ll just be another voice in cacophony of online noise. Unfortunately, most “social media experts” focus only on these aspects of online social networking, and are overhyping the benefits and underemphasising the cultural shifts required for companies to truly benefit. They are missing a really important trend with huge implications for every organisation in every industry and sector.

The reason that social media has taken off so quickly is that it is more than a fad. It is, in fact, merely the technological expression of a values shift that has been taking place for a number of years. It will therefore be a shaping force in the world over the next decade. It might not be the answer to all your problems as many social media pundits are predicting. But it will definitely change everything, and more and more companies are starting to see the benefits it offers. A revolution awaits us.

You can hardly turn on a TV news channel or read a business magazine these days without being overwhelmed by requests to “follow my tweets”, “check out our blog” or “send us your videos”. Social media has gone mainstream. But most business users and organisations are treating it like a gimmick, and only gaining a fraction of the value they could. If they understood the true nature of what is happening, they’d know that social media is merely an expression of a deeper trend that has the potential to change everything. And they’d realise that the first companies to grasp this will have the opportunity to gain phenomenal competitive advantage in their industry. In fact, some companies have already started to do so.

Social Media 101

If you’ve missed this trend and are not sure what I’m talking about, here’s a quick primer: social media are the tools you can use to do social networking on the Internet. This involves connecting with other people, and sharing information with them digitally (yes, it’s just networking and connecting with others online). The most used tools are:

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20 Inspiring Women To Follow On Twitter

I’ve become a big fan of twitter. For me it is a great example of how people want to share ideas and connect, it’s a huge social triumph. Every day I find new and interesting content and connect with very interesting people. It’s a great ideas portal and I hope someone is capturing the ideas and innovations that spring from this amazing phenomenon. The trick is to find the interesting people and cut through the riff raff of people telling you what they had for breakfast! Forbes magazine’sHalle Tacco (@halletacco) has written a great article based on research undertaken by Harvard Business Review on women twitter users and lists 20 inspiring women to follow. Interestingly she says that women are less loved on twitter and that men have 15% more followes even though there are more women users on twitter (55% to 45%). Men are also twice more likely to follow another man than a women and women are 25% more likely to follow a man than a woman…Personally I’m off now to follow all these 20 inspirational women they sound great!

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Relationship without investment – the example of online dating sites

My business partner, Barrie Bramley, has come up with a fantastic phrase to describe one of the foundational principles of social networking: “Relationship without investment“.

I think he’s spot on with this. That’s why the Oxford Dictionary voted “unfriend” the word of the year for 2009. It’s easy now to become someone’s “friend” (I have over 3,000 such “friends” on Facebook and about 1,000 “followers” on Twitter). But there are no requirements for this friendship. Engage if you want to, don’t if you don’t. And if you don’t like the group you’re currently in, just start a new one, and find those people who share your precise, niche likes or dislikes.

I do not share the concerns of those people who say this is destroying community and relationships. Of course, it has the potential to. Anti-social people can be truly and fully disconnected from the “real” world. But then, they are anti-social people anyway. People who think their Facebook friends are real friends need to wake up – it takes more than just watching someone’s status updates to build a relationship with them. But surely that’s obvious to everyone.

Social networking technologies are simply that: technologies. Technically that means that they are “enablers” (there isn’t a universally accepted definition of “technology” by the way, but most agree that it defines something that enables or provides a solution to a problem). What I mean by this is that they can be used to create community and to destroy community or relationships. The choice is ours.

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Connect with customers like you do friends

In my most resent article Onions or Parfait I put forward the proposition that companies should use new social media innovations to build relationships with customers akin to those of friendships. I strongly believe that customers want to engage in a open two-way relationship with companies that show a willingness and expend effort to build relationships. I just came across an example of 5 big brands that are using blogs, facebook and twitter to do just this. In a post by Attraction Marketing Starbucks, Zappos, Vitamin Water, H&M and Coke are identified as big brands that are actively using social media to build friendships and not just sell products.

I’m not surprised to see Zappos in this list. Zappos are innovators in creating connections with people inside and outside their organisation. I regularly use Zappos as a case study in my presentations and workshops. You can discover more about Zappos here:
Keeping employees motivated during a recession
Zappos hits one billion $ in sales
Zappos – delivering WOW through service

Zappos makes for an awesome case study in the corporate boardroom so if you are looking for ideas for your next meeting or proposal to your boss visit their website or email me and I’ll gladly offer my insights

You can read the article on Social Media 5 Big Brands below

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I don’t trust you

I don’t trust you! Well it’s not exactly that, it’s just that I trust you less, if the Edelman TrustBarometer is accurate in it’s 2010 report. As The Next Web summarises:

Mainly that the trust in global business has risen across the board. Something surprising was that trust in all forms of media went down. When it comes to information about a company, stock or industry analysis reports topped the list for credibility at 49% while social media bottomed out second to last — only above corporate advertising — at 19%.

That said, it means you trust me less as well.

Confession: I’m a bit of a Twitter addict. It’s changed my reading world, educated me, and brought more interesting thoughts into my head than I’ve had in a while. Am I wrong for trusting your tweets? Are you wrong for trusting mine? I must say, I don’t tweet anything I haven’t read first. I don’t simply retweet because a ‘trusted source’ tweeted it first. I work hard to ensure that everything that leaves whatever Twitter app I use (and I use a few) is interesting, and plausible to at least me. So do you not trust me then?

I’m not sure I’d have answered the TrustBarometer the way they suggest others have. I’m aware that there are plenty of Twits (used in the traditional sense of the word) out there who are using social media platforms to be cute and clever, but at the same time spewing a fair amount of untruth, spam and the like, but I block those babies as quickly as they pop up.

As in the conversation my colleague, Graeme Codrington, and I had around China and Google a few weeks ago, I’ve invited Graeme to weigh in on this post with some of his views, and yours if you feel like you’ve got something to say, so let me put some questions out there:

1. Are the results of this survey simply indicative of a transition we’re going through around Social Media platforms, as people learn how to filter for themselves? We’ve not really had to do this before on such a large scale. We’re used to filtering an entire newspaper. Either you liked what the entire paper stood for, or you didn’t. With individual user generated media (Social Media) you’ve got to continually make a call with each individual you come across, with very sparse personal information to go on.
2. Is business right in their unwillingness to embrace this space? Have they seen something the rest of us haven’t? Big business is panned all over the place for it’s lack of engagement in the Social Media space. Is there a collective wisdom bubbling underneath the surface evidenced by experienced communication people within business seemingly ‘not knowing how’ to engage, but possibly sensing something others haven’t?
3. Is Social Media just a fad, an experiment of sorts, or will we learn the skills to use these new channels effectively and overcome the garbage that is possibly contributing to this lack of trust the Edelman TrustBarometer speaks to?

I’ll leave it there to give Graeme, and others, some space to reflect….

A breakup, bowiechick, webcams and Logitech’s increased sales

I am currently at the F-Secure partners conference in Vienna, Austria, and have been listening to Richard Gatarski speak about a passion for social media. One incredible story illustrates the power that new social media forms have to influence brands, and how little many established companies (even those who sell products and services that are designed for this new world) know about this.

In March 2006, Melody, a teenager better known by her YouTube name, “Bowiechick”, was feeling pretty depressed. She had just broken up with her boyfriend. So, she decided to record a vlog (a video blog entry). In order to cheer herself up, she experimented with some cool software that came with her webcam. By the end of the 75 second video, she had had a bit of fun and was feeling better. She posted the result at YouTube (see it here). This clip has now been viewed nearly 2 million times!

As you could anticipate, a few of her friends saw it, and wrote notes to her, encouraging her to cheer up and move on. But then people started asking her about the software she used to make the video itself. More and more people asked, so she created a little video to explain how her Logitech webcam and software worked. This 2 minute video has been viewed over 3 million times. Watch it here.

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Why you shouldn’t change your Twitter Profile Pic

There are literally thousands of articles and opinions out there spelling out the ‘laws’ of how to use Twitter. If the authors of those articles were honest, they’d admit that those ’so-called laws’ are really just opinions. Their opinions. How on earth can anyone claim, at this early stage in Twitter’s life, to have a list of irrefutable laws’?

This post falls into the opinion category then. An irrefutable opinion according to me : )

I’m on Twitter everyday. Several times a day. It’s become the biggest influence in my world when it comes to learning. I’ve come to trust the voices and thoughts of a group of people, many of whom I have never met, to share their insights in a variety of fields that interest me. Even some that don’t.

I follow aprox 400 people, and as I scroll through my Twitter feed on my iPhone (I use 4 different Twitter Apps) my most relied upon method of finding those people I really enjoy is through their Twitter Profile Pic. I imagine I should be using their usernames for this, but I don’t. I’m a picture person. I possibly should be using ‘Twitter Lists’? I don’t, I’m a picture person.

And so when someone updates their image I lose them in the noise of my stream. It sometimes can take me weeks to re-orientate myself to their new image.

And that’s my irrefutable opinion then. It’s also a plea to those interesting people I rely on everyday. Don’t change who you are. You don’t need to update your ‘image’. I’ve come to like and appreciate you just the way you are : )

P.S. While writing this I found a mildly amusing post on 10 types of Twitter Profile Avatars. Click here to see for yourself.

Death and Twitter make for a horrid exchange

Yesterday, in South Africa, Manto Tshabalala Msimang died from a liver complication that had been plaguing her for some time now. She is a former health minister, and her time spent in that role was fraught with controversy because of her seeming lack of will to embrace ARV’s to treat HIV. Because of this stand, she has been accused of causing the death of thousands of South Africans. Some have even suggested she should be charged with crimes against humanity.

I think it’s important to note, especially in a South African context, that feelings about her were held by a cross-section of South Africa. The debate was fully inclusive and representative.

Yesterday as the news of her death began to seep into the media conversation (both non-non-traditional and non-traditional) Twitter began to heat up. There’s some speculation as to where it started? Just Curious does provide a view of the time-line and the heat generated by 5FM radio jock Gareth Cliff.

To get a view for yourself, see the search for ‘Manto’ on Twitter. Click here.

However you re-construct it, I was hit by some of the following:

• Death is a human thing. It’s not owned by one culture or one people group. Who dares to say that one group does it better than another? It’s very human. It reminds us all that we too one day will enter into it’s domain (www.we’lldietoooneday.com). Showing death some respect, and compassion to the family of those who have lost is not only right, it’s human.
• When someone dies, I find it pretty difficult to say anything to anyone. Silence seems to be not only an appropriate response, but the most gentle and caring. A hug, a gesture, just simply being present in the space of those who have just lost, seems to work best. It’s awkward, and it’s clumsy, but I find it works.
• If you do decide to speak, what words are sufficient to speak into what has just happened? You can’t do it in a sentence. So you end up bumbling along making a whole lot sound like not much at all.

So when the news broke on Twitter, and some people put their views out there, it did become terribly messy. There was huge emotion surrounding Tshabalala Msimang when she was alive. Those emotions were all still there after she had died. You can imagine what people end up saying when all you have is 140 characters? It’s blunt, it’s raw, it’s so in your face. There’s no place to explain, expand only express and explete.

The conversation one day later is whether people were right or wrong to put their views out there? Gareth Cliff has become the poster child for who did it bad.

I do think the exploration should be shifted slightly. It’s not about whether people put their views out or not? That’s inevitable. It should rather be around the forums we use and the timing of our comments? Would it have hurt to hold a negative, critical view for a day or two in respect of the family (at the very least)? Is Twitter a good forum for putting out such strong and potentially damaging emotions and thoughts?

The forums we use and the timing to speak by are age old questions. But they do need to be re-discussed from time to time. Especially in a world in which communication channels and platforms are changing as fast as they are.

In a Web 2.0 world, business has it’s head buried firmly in the sand

I’m curious. Curious about business’ lack of engagement with Twitter  / FaceBook / Tumblr / Google and everything else Web 2.0. I would have thought that any communication channel getting the sort of traction, focus, attention and subscription that these channels are getting, would have business engaging like a love struck teenager who’d just discovered their perfect partner?

But it’s not so. So not so. So far, the majority of my experience and observation is that business has been an extremely poor performer in these spaces. Take a look at these points from Jeffbulla’s Blog:

1. 73 percent of Fortune 100 companies registered a total of 540 Twitter accounts.
2. About three-quarters (76 percent) of those accounts did not post tweets very often.
3. More than half (52 percent) were not actively engaged (This was measured by engagement metrics such as numbers of links, hashtags, references and retweets.)

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A lesson in personalisation – your very own font

One of the trends we’ve been tracking for some time at TomorrowToday is the growing desire for personalisation. This is more than mere customisation. It is about creating something completely unique and tailored specifically for a particular individual. Nike was one of the first to make the news with their offering of customised shoes – you bought the shoes online and then selected a customised tagline to emboss onto the shoes. (They had some fun with people selecting offensive slogans, and had to have a level of censorship that ultimately backfired on them. But the idea was the right one).

I keep my eyes open for examples of customisation – big and small. Here’s a small one, but for someone who spends a significant time in front of a computer screen, it certainly grabbed my attention. Fontcapture.com will allow you to create your very own custom font face. It’s free and will take you about ten minutes to do. Download the font form, write your font face on their template, scan it, upload and wait a minute or so for the font file to be sent to you. Simple. Neat. Nice!

I don’t know how I’ll use this new font yet, but it’s nice to see my handwriting unfolding across my screen as I dictate this blog entry using voice recognition. One day, I’ll be replaced by this machine. I hope people notice if that happens….

(PS – for a more indepth look at the trend of personalisation, check out TrendHunter Pro’s report on it here).

After Shock: the five trends disrupting business in the next 5 years

Updated in March 2010 (now with an added Executive summary in the PDF format)

Download a copy of this article in PDF format – right click here. The contents of this article can be presented as a keynote or a workshop for your team. Contact our UK or South African offices to find out how.

As the world slowly emerges out of recession over the next few years, it will become increasingly clear that this was more than just an economic downturn. Disruptive forces are significantly reshaping the world of work. Some of these changes have been brewing for a decade or more – and now this recession has exacerbated their influence and speeded up their effects. Companies that have survived the downturn need to shift their focus to surviving the upturn. We are not ever going to “get back to normal” – a new normal is emerging for everyone, everywhere.

Understanding the forces that are driving this disruptive change will give an organisation the insights needed to adjust their systems, structures and methods and gain a significant competitive advantage in the next 3 to 5 years. It will also set them up for longer term success in the next few decades. It is therefore essential to provide not just senior leaders, but all staff throughout your company, with a framework of thinking about this “new normal”. You want them to work together to take advantage of the opportunities that will emerge.

There are at least five key drivers of disruptive change that every organisation in every industry and sector needs to track. These are the T.I.D.E.S. of change. (It’s a corny acronym, I know, but hopefully it will help with both remembering the framework, as well as making it easy to use on a regular basis in team meetings and informal conversations throughout your organisation). Here then are the key drivers of disruptive change in the next decade, and some questions to ask yourself and your teams as you plan to respond to them:

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Navigating this differently connected world – Exploring the impact of social software on business today

The emergence of online social networks (Facebook, Twitter, blogs, etc) has profoundly impacted the way we communicate, associate and organise ourselves. It has left industries and companies grasping frantically for a response and a strategy that will allow them to seamlessly combine the world they know with a world that is fundamentally unfamiliar. Businesses need to explore the emerging shifts, changes and trends of this new world and create an approach that can be adopted in order to construct a meaningful and appropriate way forward to survive and thrive in this differently connected world.

The idea of social networking and communicating is not new. We have communicated through grunts and smoke signals, hand gestures and printing presses. We’ve been networking since we first spotted each other. It’s the mechanisms we use, the rules of engagement and value placed on our engagement that has changed with time. We all know the phrase “it’s not what you know, but who you know that matters”. It’s not a new concept or idea, its origin can probably be traced back to when we first realised we needed something from each other.

The emergence of these distinct and unique social networks is influenced by and influences the different generations of workers. Generational Theory can be a useful general filter to lay over social networking and these new forms of communication. This as generational theory focuses on the value systems or worldviews of individuals. And certainly as we look at the very different worlds the various generations have grown up in, both their value systems and worldviews differ when it comes to social interaction.

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