“Black to the Future”- South Africa’s Gen-Y

Shifts in societal change over the decades have radically changed the way we do business. Some creep up on us while others happen like a tsunami. Is your business in symbiosis with its ever changing environment?  In order to attract and retain your target market, and indeed survive and thrive in current times, businesses need to be in touch and in tune with changing landscapes. This is both in terms of internal customers (talent) and external customers (target market). South Africa is no exception and the landscape has changed!

Around the world, it has become clear that the children born in the last two decades have been born into a very different world.  The momentous, world changing events of 1989 reverberated from Tiananman Square to Tehran, from Tallin to Johannesburg, and from Berlin to the birth of the world wide web in CERN, Switzerland.  The world was changed, in so many ways, a tech boom was about to start, and would then bust, and boom again.  These global events form the backdrop to local forces in different countries around the world.  South Africa is one of the developing success stories of the past two decades, and provides a great case study for understanding the new global generation of young people, known globally as Generation Y.

My colleague Graeme Codrington is quoted in his book, Mind the Gap, as saying “There is a generation (Gen-X’ers) of white South Africans who are old enough to have been counted as part of the old regime, but not old enough to have actively participated in it”.  Anyone who has any interest in South Africa will know that since 1994 (and probably a little before that behind the scenes) the political landscape has changed. While over the past 16 years the New South Africa has been preoccupied with political change, many businesses have been slow to realise that along with it come huge societal change and therefore changes in consumer demographics and behavioural trends and indeed changes in the make up and management of organisational talent.

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What it means to “be British” – a response to Nick Griffin

Like 8 million other Britons, I watched BBC’s “Question Time” on Thursday night. Nick Griffin, the head of the British National Party (a right wing party who restrict membership to white’s only and want to keep Britain “British” – by which they mean white, Caucasian) was given a place on the stage alongside other panel members. Click here to see a list of uploaded YouTube clips of the hour long Question Time.

Besides the fact that the BNP’s central issue of race is abhorrent, it is also an impossibility for them to actually enforce (or even define). They want Britain to be for those who “aboriginal” Britons – for the “original inhabitants”. They claim that this goes back 17,000 years, and is irrefutably about white people (not English speaking, of course, but they come very close to claiming this in their made up histories on their website). They want a complete halt to all immigration, and a return to a white Britain.

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Brrr is kewl in South Africa

Thanks to my friend Bev from SimonSays Communications for this link.

The Sunday Times announced it’s ‘Times Generation Next’ cool brands survey results on 28 May 2009.

5000 tweens, teens and young adults between the ages of 8-22 were polled on their coolest brands, and Coke came out on tops with it’s Brrrr campaign.

Bizcommunity.com covered the results, and one interesting comment relating to the attitude of this segment and the economic downturn according to Jason Levin (MD of HDI Youth Marketeers) was,

“Young South Africans, unshaken by economic downturn, are as brand conscious as ever. Although there were some interesting shifts in the top rankers in some categories, we see growing similarity in votes by region, gender, race and sometimes even age around the coolest brands.”

For the rest of the results read the full article here. Nokia, Samsung, Nike, Puma, Sun City, Edgars, SAA, Mango, D&G, Levis and others all had a mention in achieving top spots or moving down the list from previous years.